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SEO at Raptive — Raptive
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SEO at Raptive

Real data. Real expertise. Real results.

SEO at Raptive

Real data. Real expertise. Real results.

Growing your business through this shift takes partners who know what works and have the data to prove it. We give you clear steps you can use today while preparing you for whats coming next.

Because we only win when you win, every recommendation we make is designed to drive results.

Explore the latest insights
Real data. Real expertise. Real results. [Real data. Real expertise. Real results.]

Insights for the whole network

Raptives expert-led SEO team analyzes billions of pageviews across the sites in our network to uncover whats actually driving growth and how you can safeguard your traffic.

We transform these insights into tools, resources, and recommendations that creators use every day. When you join Raptive, you get guidance thats backed by proven strategies and designed to help you focus on the work that actually drives results.

20+

billion pageviews

7,000+

sites

224M

unique monthly visitors across creators’ sites

Resources that support your success today, and set you up for tomorrow [Resources that support your success today, and set you up for tomorrow]

Resources that support your success today, and set you up for tomorrow

No more searching through outdated advice or guessing what still matters. Raptive gives you clear, current guidance shaped by real performance trends across the network. Its practical support, simple steps to follow, and resources you can use right away.

  • Checklists that make it easy to implement strategies that can drive meaningful results
  • Webinars with our team of experts as they share the trends theyre seeing across the web
  • Seasonal content recommendations
  • Strategies to navigate AI impacts to search traffic

With Raptive, you get clear direction thats timely, relevant, and easy to incorporate into your workflow.

SEO products that work the way you do

We designed our SEO tools to make your day-to-day easier. Instead of jumping between different platforms to research keywords, plan content, check rankings, and track updates, you get everything in one place.

See whats actually working

Track performance of changes you make to a page, so you know which actions drive the most impact

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Focus on pages that matter most

Easily identify which pages offer the strongest opportunities for growth, helping you prioritize the most impactful work for your business

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Know where to focus next

Create new content with confidence when you see which of your keywords are gaining traction

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All available at no extra cost

When you join the Raptive network, you dont need to chase expensive subscriptions, or piece together insights. Everything works together to help you see whats working and make smarter decisions in less time.

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Unmatched expertise

Raptive is the only programmatic partner with a full team of world-class SEO experts. With decades of collective experience at Google, The New York Times, People, Inc., Red Ventures, and Dotdash Meredith, our team brings deep publisher knowledge to every creator we support.

Our SEO leadership team

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Eddie Mercado

Eddie Mercado is Raptives Vice President of SEO Solutions, helping creators grow sustainable traffic through high-quality content and strategic SEO. With nearly two decades of experience leading SEO at top media companies, including Dotdash Meredith, Discovery, Viacom, and AOL, he prioritizes content quality, user experience, and brand integrity to help creators build lasting audiences.

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Philip Elias

Philip Elias is Raptives Vice President of Network SEO, leading large-scale organic search strategy and SEO playbooks across the Raptive network. With over a decade of experience driving SEO for major digital publishers, like Red Ventures and Bankrate, he helps creators grow sustainable traffic through data-driven strategy that prioritizes content quality, user experience, and long-term value for readers.

We dont just keep up with change, we help define whats next. From understanding how AI is reshaping search to capitalizing on Google Discover opportunities, our experts see the full picture.

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Why Raptive?

Advocating for a creator-first future

Fighting for better recognition and revenue for creators across the industry.

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Forever future-proofing

We’re ensuring creators thrive through major changes in the next wave of digital media, and pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.

We've got your back

From data scientists to performance analysts, engineers to ad sales, our work is laser-focused on keeping you earning with whatever comes next.

Ads are just the beginning

Earn the most from your ads, expand your business, and explore new revenue streams.

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