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  1. Training

Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

Make it a team event and save. 

When five colleagues from your organization register for the same CMA training, a sixth colleague can attend free. Special group rates are also available for teams of six or more. To qualify, all registrations must be submitted at the same time. For more information or to take advantage of group pricing, please contact learning@thecma.ca.

Register Now, Learn Anytime

Interested in this session but cant attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resourcessuch as toolkits or frameworksso you can engage with the material at your convenience, even if youre unable to join us in real time.

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UPCOMING EVENTS & LEARNING OPPORTUNITIES

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12:00PM - 1:00PM ET CMA Microlearning

The Self-Aware Marketer: Understanding Your Triggers - Momentum Microlearning Series

A key part of self-awareness is recognizing your triggers: the situations, behaviours, or interactions that create strong emotional reactions.

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1:00PM - 3:30PM ET Online Training

AI Team Leadership, Risk and Applied Literacy for Marketing Managers

AI has collapsed the timeline of execution. Where a task once took days, it ships the next morning. Where output was once manageable, teams are producing more than most managers can meaningfully review, govern, or guide.

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10:00AM - 12:30PM ET Online Training

Marketing Planning Primer

Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.

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12:00PM - 1:00PM ET CMA Microlearning

Mindset & Motivation in Your Job Search - Momentum Microlearning Series

Were excited to invite you to our upcoming 1-hour webinar, to help you maintain momentum and motivation during your job search.

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10:00AM - 12:30PM ET Online Training

Project Management for Marketers

This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks. 

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10:00AM - 12:30PM ET Online Training

B2B Marketing Fundamentals

Business-to-business (B2B) marketing brings unique challenges: longer decision cycles, multiple stakeholders, higher expectations for demonstrating value, and a greater need for alignment between marketing and sales.

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1:00PM - 3:30PM ET Online Training

AI and Social Media

Experience the future of social media marketing in this immersive training, where we unravel the dynamic fusion of Social Media and AI, set to redefine the landscape of brand engagement for 2026/27 and beyond.

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10:00AM - 12:30PM ET Online Training

The Marketing Department of One: Strategy, Execution & AI for Solo Marketers

This program is designed for solo marketers and very small marketing teams (13 people) responsible for planning, executing, and delivering results without the structure of a larger department.

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10:00AM - 12:30PM ET Online Training

The Strategic Storyteller: Turning Information into Transformative Insight with AI

This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill.

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12:00PM - 1:00PM ET Online Training

Navigating Your First Marketing Role - Momentum Microlearning Series

Navigating your first marketing role requires more than understanding marketing fundamentalsit requires knowing how marketing operates within a business, collaborates across teams, and drives measurable results.

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1:00PM - 3:30PM ET Online Training

AI Driven Storytelling

In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences.

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1:00PM - 3:30PM ET Online Training

Beyond the Campaign: Flexing Your Brands Long-Term Muscle

In an era of rapid digital shifts and short-term performance pressure, the ability to build and maintain a "brand muscle" is critical for gaining competitive advantage.

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1:00PM - 3:30PM ET Online Training

Copywriting for Marketers

Advance your copywriting skills and learn how to craft compelling content.  

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Toronto @ 10:00AM - 12:30PM ET CMA Training

Bridging the Marketing Sales Gap

Marketing and sales share the same ultimate goaldriving sustainable business growthbut too often they operate in silos.

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1:00PM - 3:30PM ET Online Training

Inbox Intelligence: Managing Email with Copilot and Copilot Cowork

Email is where work happens, but it is also where work can get stuck. As inboxes become more crowded, professionals spend more time sorting messages, searching for information, and deciding what needs attention next.

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12:00PM - 1:00PM ET CMA Microlearning

Sustainability Marketing - Momentum Microlearning Series

Sustainability has moved from a niche topic to a growing business priority, shaping how organizations operate, innovate, and communicate with their stakeholders

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On-Demand Course

Digital Marketing Strategy Fall 2026

The Digital Marketing Strategy course is a 10-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.

Digital Strategy
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1:00PM - 3:30PM ET Online Training

Beyond the Primer

Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.

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1:00PM - 3:30PM ET Online Training

Winning Value in Canadian Retail: Discount & Private Label

Canadian CPG has moved from inflation shock to an era of selective, value-filtered, trust-sensitive growth.

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1:00PM - 3:30PM ET Online Training

Make it Land: Communicating Marketing Ideas that Inspires Action

Marketers spend their careers developing ideas. But even the best idea will only go so far if you cant get others to understand it, believe in it, and act on it.

 

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Interesting in collaborating on a training with us?

Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!

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