[bg-image]Heatmaps
See whats hot, and whats not
Visualize engagement to spot friction, optimize user experiences, and drive growth.
See
Visualize user behavior instantly
Understand what captures attentionand what doesntat a glance. Amplitude Heatmaps show clicks, scrolls, and engagement hotspots on your website or web app.
- Spot friction, rage clicks, and underperforming CTAs
- Visualize behavior across different devices and screens
- Capture every user interactionno extra tagging required
Explore
Understand the why behind the data
Clicks are just the beginning. Heatmaps connect to your full analytics stack, so you can explore root causes, not just symptoms.
- Filter by segment, campaign, or experiment group
- Use alongside journeys and funnels to diagnose drop-offs
- Use Session Replay to see how real users experience a page
Act
Follow through on insights without switching tools
Amplitude doesnt stop at answerswe help you move faster to act on them. Heatmaps are integrated into the workflows your teams already use.
Three ways to see what users do
Explore clicks, scrolls, and custom elements to understand how users engage with your websitefrom CTA taps to drop-off zones.
Grow your business with our better together platform
Heatmaps + Session Replay
Use Heatmaps to spot aggregate behavior patterns, then jump into replays to see exactly how your users experience your site.
Heatmaps + Experimentation
See how users interact with each variantnot just which one wins. Use Heatmaps to validate changes and uncover why one test performs better.
Heatmaps + Analytics
Add visual context to your metrics. Use Heatmaps to explore the behaviors behind drop-offs, conversions, and engagement across pages and cohorts.
Heatmaps + Activation
Build audience segments directly from any heatmap to quickly take action. Run experiments, create a survey, or sync to ad platforms for audience retargeting.
Heatmaps helped us uncover a critical UX issue we didnt even know existed. We were able to see firsthand how frustrating our app could be for mobile users, then push mobile accessibility upgrades straight onto our roadmap.
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Get started with Heatmaps
Get a clear picture of how users interact with your digital experienceswhats working, whats missing, and whats driving outcomesso you can take smarter action, faster.
Frequently asked questions
What are Amplitude Heatmaps, and how do they work?
Amplitude Heatmaps visually show where users click, scroll, and engage across your site or web app. Theyre layered directly over your live interfaceno extra tagging or tools needed. Learn more about heatmaps.
What types of heatmaps does Amplitude Heatmaps offer?
Amplitude currently supports click maps, scroll maps, and selector maps for websites and web apps. These help you visualize how users interact with buttons, forms, and other page elements.
How are Amplitude Heatmaps different from other visualization tools?
Amplitude Heatmaps are built into a unified platform, not a standalone tool. This means you can go beyond surface-level visuals and insights by connecting Heatmaps to journeys, funnels, and advanced segmentation.
Additionally, you can easily act on your insights. You can experiment to test layouts, copy, and content changes. You can create guides to deliver timely in-product messaging that eliminates user confusion and friction. And you can create surveys to collect qualitative feedback at key moments and get the full story of what youre seeing users do.
With Amplitude, everything lives in one place, so teams can move from insight to action without jumping between tools or losing context.
Can I use Amplitude Heatmaps on mobile apps?
As of February 2026, not yet, but mobile support is coming soon. Today, you can use Amplitude Heatmaps across your desktop and mobile web experiences.
Do I need to install anything to use Amplitude Heatmaps?
No additional setup or tagging is required. If youre already using Amplitude Session Replay, you can enable Heatmaps directly within the platform. Learn how to create your first heatmap.
Which Amplitude plans include Heatmaps?
Amplitude Heatmaps are only available to Growth and Enterprise customers who have purchased the Session Replay add-on.
What customer support do you offer?
We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our documentation and the Amplitude Academy. Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.