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Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave: Digital Analytics Solutions, Q3 2025.

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Real-time insights into the evolving customer journey

Optimize your digital experiences to acquire, retain, and monetize more customers.

Increase financial transactions

Understand which key milestones drive users to their firstor fiftiethtransaction. Quickly test and measure to reduce friction and get your offers to convert.

Personalize financial experiences to gain lifelong customers

Identify behaviors, cohorts, and user paths that lead to cross-sells, upsells, and customer loyalty.

From offline to online, create customer journeys at scale

Shift offline customers to digital with with targeted and personalized experiences.

Create digital experiences customers want to use

Increase digital product adoption when you decode customer journeys and build finserv products that are easy to onboard and delightful to use.

The leading AI Analytics Platform to drive profitable growth

[Increase transactions]

Put security and privacy first

Our commitment to data privacy and security is embedded in every part of our business. Maintain compliance with best-in-class security certifications and tools to meet privacy regulations.

[Get data you can trust]

Get data you can trust

Great data is the foundation of AI analyticsand with Amplitude, youll have everything you need to integrate sources, resolve identities, and control customer and product data.

[Clearer insights]

Take action on clear insights

Amplitude gets you to the heart of what drives behavior. With self-serve insights, teams can answer questions about the customer journey and take actions that drive engagement and growth.

Finances are personal. Your digital experience should be too.

Deliver personalized digital experiences to customers every step of the way with Amplitude's fully integrated platform.

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Funnel analysis

See the big picture at a glance

Visualize common pathways within your cross-channel user journey to find friction points and optimize for the seamless experience your customers expect.

Compare users groups that convert to those that drop off
See how many customers sign up, then open a checking account
Segment by user attributes or actions to see which customers convert
Discover high-value onboarding actions at a glance

Explore funnel analysis

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Cohorts

Identify whats working

Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impacts your downstream metrics.

See your top-performing campaigns, channels, and messaging at a glance
Build lookalike audiences to find more customers interested in top products
Pair with experimentation to optimize funnels with new features and messaging

Explore cohorts

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Journeys

Map your customer journey

Visualize any number of user journeys in one timeline. See events in sequence to learn where users drop off, and why.

Identify user journeys that lead to conversion, multiple transactions, or drop-off
Group users into cohorts for targeted offers that increase conversions
Link business decisions to outcomes by measuring new product experiences

Explore journeys

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Guides and Surveys

Drive user action and engagement

Encourage users to take key financial actions with personalized experiences based on behavioral insights.

Guide users through financial milestones to boost engagement
Prompt users to explore new features and promotions to reduce churn
Test targeted upsell messages to increase conversions and revenue

Amplitude Guides and Surveys

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Retention analysis

Learn how to reduce churn

Segment user groups to discover the actions and pathways that correlate with high lifetime value, using insights to optimize experiences and drive retention.

See who returns after an event like opening a checking account, and how often
Find which product features and experiences lead to retentionor churn
Identify your power users and their shared attributes

Explore retention analysis

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Feature Experimentation

Test experiences at any scale

Use built-in A/B testing to measure impact, validate possibilities, and drive growth with confidence. All your product data is natively-integrated, so insights come seamlessly.

Create metrics then test exactly what you needwithout analyst support
Refine personalization, improve onboarding, and boost conversions with real-time insights
Discover what users like best, then double down on what works

Amplitude Feature Experimentation

Learn more about how financial services companies use Amplitude

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The Future of Finance: 6 Ways Financial Services Can Use Machine Learning

Learn key insights about machine learning in financial services from our AWS webinar.

Read now

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5 Strategies for Attracting and Onboarding Users to Finserv Platforms

Learn how finserv platforms can leverage analytics to acquire and onboard new customers.

Read the blog

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The Ultimate Guide to Analytics for Financial Services

Learn how fintech analytics allows companies to gain insight into customer behavior and make data-driven decisions to optimize growth.

Read the guide

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Get started with financial services analytics

Deliver the modern product experience your customers want todayand whatever comes nextwith actionable insights anyone can access with a few clicks.

Explore the demo Get started for free

Frequently asked questions

Does Amplitude integrate easily with my tech stack?

Yes, Amplitude offers pre-built integrations for over 60 popular platforms and tools, with more on the way. Turnkey integrations include CRM platforms like Salesforce and Hubspot, marketing platforms like Marketo, Braze, and Mailchimp, as well as ad platforms like Facebook and Google Ads.

What types of customer data can I track with Amplitude?

Amplitude lets you track and measure real-time data from the entire omnichannel customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and many more. Every unique data point combines in Amplitude to give you a 360-view of your customers.

How much does Amplitude cost?

Amplitude is free to get started, then scales with usage across four plans: Free (2 million events per month), Plus (starts at $0, scales up to 70 million events), and Growth and Enterprise (custom pricing, unlimited events, built for teams that need advanced experimentation, governance, and support). You can sign up without a credit card, and compare full plan details on the pricing page.

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