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Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.* Shop iPhoneGet credit when you trade in your current smartphoneGet credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.* Learn more about trade-in

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  1. Compared with previous-generation iPhone.
  2. iPhone 17e, iPhone 17, iPhone Air, and iPhone 17 Pro are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
  3. AppleIntelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
  4. LiveTranslation in Messages is available in AppleIntelligencesupported languages when AppleIntelligence is enabled on a compatible iPhone, iPad, or Mac, as well as on AppleWatchSeries9 and later, AppleWatchUltra2 and later, and AppleWatchSE3 when paired with an AppleIntelligenceenabled iPhone. See support.apple.com/121115 for supported languages.
  5. Visual intelligence is available on any Apple intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/121115#visual-intelligence.
  6. Clean Up is available in beta. For compatible devices and system requirements, see support.apple.com/121429.
  7. Action mode available on iPhone 14 models and later, excluding iPhone SE, iPhone 16e, and iPhone 17e. Audio Mix available on iPhone 16 models and later. Camera Control available on iPhone 16 models and later, excluding iPhone 16e and iPhone 17e. Center Stage front camera available on iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air.
  8. On a mass balance allocation.
  9. Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
  10. Pricing for iPhone 17, iPhone 16, and iPhone 16 Plus includes a $30 connectivity discount that requires carrier activation with AT&T, T‑Mobile, or Verizon. Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carriers terms. Taxes and shipping on items purchased using ACMI are subject to your cards variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last months payment for each product will be the products purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information aboutACMI.
  11. AppleCard Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at AppleStore locations, apple.com, the AppleStore app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See here for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of July 1, 2026, the variable APR on new AppleCard accounts ranges from 17.49% to 27.74%. You must elect to use ACMI at checkout. If you buy an ACMI‑eligible product with a one-time payment on AppleCard at checkout, that purchase is subject to your AppleCards variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your AppleCards variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers (prepaid carrier plans are not supported): AT&T, T‑Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carriers terms. ACMI is not available for purchases made at the following special storefronts or when using these discounts in-store at Apple: AppleEmployeePurchasePlan; participating corporate Employee Purchase Programs; AppleatWork for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last months payment for each product will be the products purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the AppleCard Customer Agreement for more information aboutACMI.

    To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.

    Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank.

    All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

  12. AT&T iPhone17Pro, iPhone17ProMax, and iPhone17 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhone17Pro, iPhone17ProMax, and iPhone17 and trade-in of eligible smartphone. Receive credit with purchase of an iPhone17Pro or iPhone17ProMax activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $1100, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone17Pro or iPhone17ProMax activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $830, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone17Pro or iPhone17ProMax activated on an AT&T Value 2.0 plan of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone17 activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone17 activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $800, $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhone17 activated on AT&T Value 2.0 plans of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone17Pro, iPhone17ProMax, or iPhone17 on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone17 includes $30 AT&T connectivity discount. Activationrequired.

    AT&T iPhoneAir Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T trade-in credit applied over 36 months with purchase of an iPhoneAir and trade-in of eligible smartphone. Receive credit with purchase of an iPhoneAir activated on any eligible AT&T unlimited plan except Unlimited Starter, Unlimited Starter SL, Unlimited Starter(SM), or AT&T Value 2.0 plans of either $700 or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhoneAir activated on an AT&T Unlimited Starter, AT&T Unlimited Starter SL, or AT&T Unlimited Starter(SM) plan of either $830, $700, or $350 (based upon the model and condition of your trade-in smartphone). Receive credit with purchase of an iPhoneAir activated on AT&T Value 2.0 plans of either $500 or $350 (based upon the model and condition of your trade-in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhoneAir on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. Customers purchasing this offer through Apple cannot add the Next Up Anytime option. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade-in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activationrequired.

    T-Mobile iPhone17 and iPhoneAir Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir and trade-in of eligible smartphone. Any Condition trade-in accepted for Experience Beyond or Go5G Next plans (all customer types), and for Experience More or Go5G Plus plans for Add-a-Line and New customers (New customers: port-in required). Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone16ProMax) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. Price for iPhone17 includes $30 T-Mobile connectivity discount. Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay offearly.

    Existing customers: Receive credit with purchase of an iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $900, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans)($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings)plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobilecustomer.

    Add-a-Line customers: Receive credit with purchase of an iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $900, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $1100, 800 or $500 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans)($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $900, $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings)plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobileaccount.

    New customers: Receive credit with purchase of an iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir (based upon the model and condition of your trade-in smartphone) of $1100, $800 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $1,100, $800 or $500 for customers on an Experience More plan with a new number port-in required (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More plan with a new phone number (no port-in)(excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max four promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max four promotions on any iPhone per account. Must be a new T-Mobile customer; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobilecustomer.

    Verizon iPhone17 and iPhoneAir Special Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir.

    Existing customers: Customers on an Unlimited Ultimate plan (min. $95/mo w/AutoPay (+taxes/fees) for 36 mos) receive: $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro or iPhone17ProMax; $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhoneAir; or $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17. Customers on an Unlimited Plus plan (min. $80/mo w/AutoPay (+taxes/fees) for 36 mos) receive $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro, iPhone17ProMax, iPhoneAir, or iPhone17. Customers on an Unlimited Welcome plan (min. $65/mo w/AutoPay (+taxes/fees) for 36 mos) receive $360 or $180 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro, iPhone17ProMax, iPhoneAir, or iPhone17. Must be an existing Verizon mobilecustomer.

    New or Add-a-Line customers: Customers on an Unlimited Ultimate plan (min. $95/mo w/AutoPay (+taxes/fees) for 36 mos) receive: $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro or iPhone17ProMax; $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhoneAir; or $830 or $415 (based upon the model of your trade-in smartphone) with purchase of an iPhone17. Customers on an Unlimited Plus plan (min. $80/mo w/AutoPay (+taxes/fees) for 36 mos) receive $830 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro, iPhone17ProMax, iPhoneAir, or iPhone17. Customers on an Unlimited Welcome plan (min. $65/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $300 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17Pro, iPhone17ProMax, iPhoneAir, or iPhone17. Must be a new Verizon mobile customer or adding a new line to an existing Verizon mobileaccount.

    Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, youll see the credit for the first cycle on your second bill in addition to that months credit. Requires purchase and activation of a new iPhone17Pro, iPhone17ProMax, iPhone17, or iPhoneAir with the Verizon Device Payment Program at 0% APR for 36 months, subject to Verizon credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited Verizon mobile plan. Requires trade-in of eligible device. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apples trade-in partners may apply. Price for iPhone17 includes $30 Verizon connectivitydiscount.

    AT&T iPhone16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T bill credit applied over 36 months. Requires upgrade of an existing line or activation of a new line. Customers upgrading or activating a new line and buying an iPhone16 128 GB will get $441.36 in bill credits. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) AT&T monthly bill credits applied over 36 months. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activationrequired.

    T-Mobile iPhone16 Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone16 or iPhone16Plus and trade-in of eligible smartphone. Any Condition trade-in offer requires Experience Beyond or Go5G Next plan. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone16ProMax) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. Price for iPhone16 and iPhone16Plus includes $30 T-Mobile connectivity discount. Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay offearly.

    Existing customers: Receive credit with purchase of an iPhone16 or iPhone16Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $899, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobilecustomer.

    Add-a-Line customers: Receive credit with purchase of an iPhone16 or iPhone16Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $899, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobileaccount.

    New customers: Receive credit with purchase of an iPhone16 or iPhone16Plus (based upon the model and condition of your trade-in smartphone) of $899, $800 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $800 or $400 for customers on an Experience More plan (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobilecustomer.

    Verizon iPhone16 and iPhone16Plus No Trade-in Required Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon bill credit applied over 36 months. Customers on an Unlimited Ultimate plan (min. $95/mo w/AutoPay (+taxes/fees) for 36 mos), Unlimited Plus plan (min. $80/mo w/AutoPay (+taxes/fees) for 36 mos) or Unlimited Welcome plan (min. $65/mo w/AutoPay (+taxes/fees) for 36 mos) receive: $730 credit (respectively) with purchase of an iPhone16; $830 credit with purchase of an iPhone16Plus. Must be a new Verizon customer or adding a new line to an existing Verizon account. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Max bill credits will not exceed the cost of the device. Credit comprised of Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, youll see the credit for the first cycle on your second bill in addition to that months credit. Requires purchase and activation of a new iPhone16, iPhone16Plus, or iPhone16e with the Verizon Device Payment Program at 0% APR for 36 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited service plan. In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple and Verizon may apply. Price for iPhone16 and iPhone16Plus includes $30 Verizon connectivity discount. Activationrequired.

    AT&T iPhone17e Special Deal: Monthly price (if shown) reflects net monthly payment, after application of AT&T bill credit applied over 36 months. Requires upgrade of an existing line or activation of a new line. Customers upgrading or activating a new line and buying an (i) iPhone17e 256 GB will get $383.36 in bill credits or (ii) an iPhone17e 512 GB and get $367.36 in bill credits. If you are trading in a device with this deal, credits will be comprised of (i) Apple instant trade-in credit at checkout and (ii) AT&T monthly bill credits applied over 36 months. Requires purchase on qualifying 36-month 0% APR installment plan, subject to carrier credit qualification. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible AT&T unlimited plan. AT&T may temporarily slow data speeds if the network is busy. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Bill credits are applied as a monthly credit over the 36-month installment plan. Credits start within 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited-time offer; subject to change. Limits: one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Activationrequired.

    T-Mobile iPhone17e Special Deal: Monthly price (if shown) reflects net monthly payment, after application of T-Mobile trade-in credit applied over 24 months with purchase of an iPhone17e and trade-in of eligible smartphone. Any Condition trade-in offer requires Experience Beyond or Go5G Next plan. Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) T-Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade-in. Tax on pre-credit price due at sale. Limited-time; subject to change. Qualifying credit, data plan, and trade-in (e.g., iPhone16ProMax) in good condition required. $35 device connection charge due on next bill. May not be combinable with some offers, discounts, or promotions. Activation required. Contact T-Mobile before cancelling entire account to continue remaining bill credits, or credits stop & balance on required finance agreement is due. Bill credits end if you pay offearly.

    Existing customers: Receive credit with purchase of an iPhone17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (including 55+, Military, & First Responder Savings plans) ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be an existing T-Mobilecustomer.

    Add-a-Line customers: Receive credit with purchase of an iPhone17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond or Go5G Next plan (excluding all 55+, Military, & First Responder Savings plans) ($100+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799, $600 or $300 for customers on an Experience Beyond or Go5G Next (with 55+, Military, & First Responder Savings) plan ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More or Go5G Plus plan (excluding all 55+, Military, & First Responder Savings plans) ($85+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $600 or $300 for customers on an Experience More or Go5G Plus (with 55+, Military, & First Responder Savings) plan ($70+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; $700 or $350 for customers on a Go5G, Magenta, Magenta MAX, or Essentials plan (excluding all 55+, Military, & First Responder Savings plans) ($60+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account; or $300 or $150 for customers on a Go5G, Magenta, Magenta MAX, or Essentials (with 55+, Military, & First Responder Savings) plan ($45+/mo. plan after AutoPay discount and plus taxes & fees if applicable) Max 4 promotions on any iPhone per account. Must be a T-Mobile customer adding a new line to an existing T-Mobileaccount.

    New customers: Receive credit with purchase of an iPhone17e (based upon the model and condition of your trade-in smartphone) of $799 or $500 for customers on an Experience Beyond plan (excluding all 55, Military, First Responder plans) ($100+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; $799 or $400 for customers on an Experience More plan (excluding all 55, Military, First Responder plans) ($85+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account; or $700 or $350 for customers on an Essentials plan (excluding all 55, Military, First Responder plans) ($60+/mo. plan after AutoPay discount if applicable; plus taxes & fees) Max 4 promotions on any iPhone per account. Must be a new T-Mobilecustomer.

    Verizon iPhone17e Special Deal: Monthly price (if shown) reflects net monthly payment, after application of Verizon trade-in credit applied over 36 months with purchase of an iPhone17e.

    Existing customers: Customers on an Unlimited Ultimate plan (min. $95/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Customers on an Unlimited Plus plan (min. $80/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Customers on an Unlimited Welcome plan (min. $65/mo w/AutoPay (+taxes/fees) for 36 mos) receive $360 or $180 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Must be an existing Verizon mobilecustomer.

    New or Add-a-Line customers: Customers on an Unlimited Ultimate plan (min. $95/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $415 (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Customers on an Unlimited Plus plan (min. $80/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $415 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Customers on an Unlimited Welcome plan (min. $65/mo w/AutoPay (+taxes/fees) for 36 mos) receive $600 or $300 credit (based upon the model of your trade-in smartphone) with purchase of an iPhone17e. Must be a new Verizon mobile customer or adding a new line to an existing Verizon mobileaccount.

    Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade-in credit at checkout and (ii) Verizon monthly bill credits applied over 36 months. Customer must remain in the Verizon Device Payment Program for 36 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, youll see the credit for the first cycle on your second bill in addition to that months credit. Requires purchase and activation of a new iPhone17e with the Verizon Device Payment Program at 0% APR for 36 months, subject to Verizon credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires eligible unlimited Verizon mobile plan. Requires trade-in of eligible device. Must be at least 18 to trade-in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Limited-time offer; subject to change. Additional terms from Apple, Verizon, and Apples trade-in partners mayapply.

  13. Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, subscribed to LTE and 5G carrier networks. Additional iPhone Air testing conducted while paired with preproduction iPhone Air MagSafe Battery units and software. Video playback consisted of a repeated 2‑hour 23‑minute HDR movie purchased from the iTunes Store. Video playback (streamed) consisted of a repeated 3‑hour 1‑minute HDR movie purchased from the iTunes Store. All settings were default except: Bluetooth was paired with headphones; Wi‑Fi was associated with a network; the Wi‑Fi feature Ask to Join Networks, Auto‑Brightness, and True Tone were turned off.
  14. Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
  15. Accessories sold separately.
  16. Compared with the previous-generation AirTag. Expanded Precision Finding works with AirTag (2nd generation) paired with iPhone Air or iPhone 15 or later (excluding iPhone 16e and iPhone 17e); availability varies by region. Visit apple.com/uwb for more information.
  17. Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.
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