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The Great British stag and hen do could be changing forever as we know it. Gone are the days of wild, boozy nights as youngsters are said to be ditching booze and shunning clubbing in favour of a new style of celebration.
New research shows night-time antics have seen a huge drop in people enjoying extended partying binges pre-wedding. Once upon a time a traditional shindig would start with a pub crawl and might end in a kebab shop at 4am - or might take you to Europe for some cheap pints.
Now, fewer young people are drinking alcohol altogether with almost a quarter of those under 25 going teetotal and forgoing the once rite of passage altogether. Instead, grooms and brides-to-be are said to be swapping drunken nights out for weekends packed with fun-filled activities.
Matt Mavir, managing director at the UKs leading stag and hen do organiser Last Night of Freedom, said: The days of stags and hens just getting blind drunk and hoping for the best are fading fast people now want proper experiences.
"They're looking for structure over the chaos of a random pub crawl. Far fewer groups are opting to do it themselves, instead, theyre trusting us to organise something memorable."
He said he's noticed a clear shift in customers under 30 saying they would much prefer a few drinks between activities instead of a boozy session.
Curating the day for social media has also changed the way people celebrate lots want the perfect Instagram photo so they can show off what theyve been up to," he adds.
Although clubbing is in decline, the NTIA report found an explosion in the number of competitive themed bars springing up in the UK featuring things like ping-pong, pool tables, darts and arcade games.
There's an old saying that you would never drink if you had to have the hangover first, continued Matt, whose Tyneside-based company has organised more than 50,000 stag and hen parties in 25 years.
People still want to party they just dont want to wake up feeling like death the next morning. Hen houses have become a big trend too with hens renting big properties for one big house party rather than hitting the town.
But he's adamant there are still those who go the more traditional route. Youll always have groups who want to go all out, and places like Newcastle, Prague and Benidorm still enjoy a reputation for 'anything goes fun."
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