Ibiza Final Boss stars in 'hard to watch' boohooMan ad as he releases new clothing line

The internet sensation has become a viral phenomenon with his trademark haircut, beard, sunglasses, chain and bright white teeth, and it has caught the attention of brands

14:57, 20 Aug 2025Updated 16:23, 20 Aug 2025

[Jack is set to rake it in from the deal]

Jack is set to rake it in from the deal(Image: boohooman/TikTok)

The Ibiza Final Boss has starred in a bizarre social media advert to launch a new clothing line inspired by his nickname. Jack Kay, 26, continued to cash in on his newfound fame by signing a five-figure deal with boohooMAN.

And the clothing brand released a video of the perma-tanned party animal decked out in his trademark black T-shirt and shorts with his thick gold chain and distinctive barnet posing next to to a Rolls Royce.

Geordie Jack says to the camera: "People always ask us how to change a tyre. But truthfully I don't know how to change a tyre. But you can go and shop my new collection at boohooMan." He then shows off a black T-shirt with his trademark name plastered on the back.

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Jack Kay has taken social media by storm after he was filmed partying on the Spanish island. His iconic haircut, shades and facial hair that made him an internet sensation. But Tiktok users weren't amused by his latest video, with one branding it "tough to watch."

[BoohooMAN have jumped on the bandwagon]

BoohooMAN have jumped on the bandwagon(Image: boohooman/TikTok)

A second wrote: "What the hell has changing a tyre got to do with anything?" Another asked: "Are his 15 minutes of fame up yet?" A fourth asked: "What has the world come to?"

Others questioned who want to wear the shirt. One said: "No adult man is wearing an Ibiza final boss t shirt." Another said: "Please don't tell me lads are gonna cut about in a t-shirt that says Ibiza final boss hahahahahaha."

But others were defensive of the ad. Amanda Rollins wrote: "Anyone hating should just delete TikTok. He didnt choose fame, the internet chose him. Let him get his bag."

And one internet sleuth thinks they figured the pun, asking: "Do you mean change attire? As in the shirt?"

[Jack has become an internet sensation ]

Jack has become an internet sensation (Image: jack.kayy1/Instagram)

Jack visited boohooMAN's Manchester HQ to sign his contract with the fashion firm and range starts with the black T-shirt with "Ibiza Final Boss" on the back. The deal comes after Jack signed with top agent Dave Read at Neon Management.

Jack has also used his newfound stardom to launch nightclub tours on the White Island, a record deal and has even been seen filming a brief clip with adult performer Bonnie Blue. And he has been turned into a lifelike puppet.

Brand expert Nick Ede said of Jack's success: "He can maximise on this for quite a while. With Dave in his corner, Jack's going to go far. That was a masterstroke."

[Jack has been turned into a lifelike puppet]

Jack has been turned into a lifelike puppet(Image: garetholiverofficial/Instagram)

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It comes after Jack sparked fury by posing with a cheetah in a snap he later deleted. He posted a selfie sitting next to the animal which appeared to be sedated in Phuket, Thailand.

It caused a backlash and one user accused Jack of "supporting animal abuse".

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