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Ominous 'new 90s kids TV show' is brainwashing you into remembering it existed

A brand new TV show is claiming it aired back in the 1990s and is trying to make you remember the good old days in the creepiest, weirdest, most uncanny way possible

[It's Buddy was a 90s classic...right?]

It's Buddy was a 90s classic...right?

Remember Buddy? No? That's because it never existed, but the show's creators are trying their hardest to trick you into thinking it's real. A brand new horror movie titled Buddy follows the adventures of a giant orange dinosaur, his pals and his real human friends on the fictional TV show It's Buddy, but all is clearly not what it seems.

The film's ominous description simply reads: "A seemingly innocent children's show holds a dark secret." Characters include Buddy the Unicorn, Dark Buddy, Charlie the Train, Willie the Ventriloquist Doll, Strappy the Backpack, Betty Bunny, Clocky, Mr Mailbox, Mailman Justin, Mailman Miles and Nurse Nancy just to name a few.

The It's Buddy YouTube channel posted a "commercial" for the show with the description: "90s kids, do you remember watching It's Buddy? The nostalgia is so real."

[Buddy is set to be released in August]

Buddy is set to be released in August

They also uploaded a video titled It's Buddy Theme Song with the hashtag #90sTV and #Throwback. In this one they added the message: "To this day the It's Buddy theme song still gets stuck in my head!"

Down in the comments, horror fans praised the film's creators for their very unique way of advertising the movie.

One person wrote: "The marketing is genius," and another said: "This ad caught my attention, and already I'm sensing some analog horror vibes if there will be."

[Film fans can't believe how realistic the film is]

Film fans can't believe how realistic the film is

A third person typed: "I just got an ad for this so I looked it up, Im intrigued." A fourth joined in: "This almost looks like a Nick Jr. Commercial in the 1999's tbh."

Other people said that It's Buddy "genuinely looks like a real children's show from the 90s or 2000s," that they were "insanely impressed" by the advert and that the theme song is "so good they couldn't tell if it was an actual TV show or not".

Buddy premiered on 22 January 2026 at the 2026 Sundance Film Festival and is scheduled for theatrical release in the US on 28 August 2026.

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