Your buyers come to your website ready to buy. Let them

Buyers research on your website, find the product they want, and then hit a dead end. A "where to buy" page sends them away to distributors, competitors, or nowhere at all. The right approach keeps them on your site, connects them to your distributor network's real-time pricing and availability, and closes the sale where the intent already was.

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Pain points

Sound familiar?

Buyers leave before they buy

High-intent visitors land on your website, find no pricing or availability, and leave. The intent was there. The sale wasn't.

Customer data lost

Once a buyer leaves your site, visibility is gone. No purchase data, no return tracking. The insights that should shape your strategy never reach you.

An inconsistent brand experience

Every distributor presents your products differently. Pricing, imagery, and product information vary across channels, leaving buyers with an experience that doesn't always reflect your brand standards.

The approach

Keep buyers on your site. Keep distributors in the loop.

Close where the intent already is
Turn your brand website into a transactional experience. Buyers find the product, see real-time pricing and availability, and complete the purchase without leaving.
Distributors fulfill, you stay in control
Your distributor network handles fulfillment. You set the standards, own the customer relationship, and decide how the experience looks and feels.
Own the data, shape the strategy
Every transaction on your site generates insights. Who bought, what they bought, and when. Yours to use, not lost in a distributor's system.
Bring every distributor online
Give your distributors the tools to participate regardless of their current digital maturity. One consistent experience for your buyers, across your entire network.

Resources

The reading list for manufacturers ready to own their digital sales channel.

[How ABB is elevating digital customer experience with a partner-fulfilled platform]

How ABB is elevating digital customer experience with a partner-fulfilled platform

Read the article

[How manufacturers can turn fragmented distribution channels into digital]

How manufacturers can turn fragmented distribution channels into digital

Read the article

[How manufacturers use D2C platforms to empower distributors]

How manufacturers use D2C platforms to empower distributors

Read the article

By the numbers

Real results from manufacturers who took sales direct

220%

YoY online parts sales growth on Toyota Material Handling's eCommerce platform

100%

ABB doubled active users on their digital platform year-over-year in Brazil

50+

Distribution partners ABB connected to expand their assortment online

Frequently Asked Questions

Won't selling on our website upset our distributors?: Not if they're part of it. Distributors fulfill the orders and earn the revenue. You're not bypassing them you're giving them a new channel to grow through.
How does real-time pricing and availability show up on our website?: Your distributor network's pricing and stock feeds directly into your website experience. Buyers see accurate, up-to-date information without leaving your brand environment.
Who owns the customer relationship?: You and your distribution partners do. Transactions happen on your website, so the customer data, the purchase history, and the ongoing relationship stay with you and the distributor fulfilling the order.
Can this work across hundreds of distributors in different regions?: Yes. The approach is designed to handle network complexity. Distributors are onboarded progressively and assigned by region, product category, or customer account based on your existing agreements.
How does fulfillment work?: The buyer orders on your site. The right distributor receives the order automatically and ships directly to the buyer. From the buyer's perspective, it's seamless.
What insights do we get from transactions?: Every purchase generates data: who bought, what they bought, when, and where. That visibility is yours to use for product strategy, pricing decisions, and customer engagement.
How do payments get settled with the right distributor?: The buyer pays on your website. Behind the scenes, technology automatically matches each transaction to the distributor that fulfilled it and reconciles the payment accordingly. No manual tracking, no spreadsheets, no settlement delays.

Your buyers come to your website ready to buy. Let them

Trusted by leading manufacturers worldwide

Sound familiar?

Buyers leave before they buy

Customer data lost

An inconsistent brand experience

Keep buyers on your site. Keep distributors in the loop.

Close where the intent already is

Distributors fulfill, you stay in control

Own the data, shape the strategy

Bring every distributor online

The reading list for manufacturers ready to own their digital sales channel.

How ABB is elevating digital customer experience with a partner-fulfilled platform

How manufacturers can turn fragmented distribution channels into digital

How manufacturers use D2C platforms to empower distributors

Real results from manufacturers who took sales direct

Frequently Asked Questions

Turn your brand website into a channel that closes

Products

B2C & B2B

Brands & Sellers

Insights

Partners

Company