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Ultimate fashion icons revealed - Princess Diana's 'revenge dress' to low-rise jeans

From denim jackets to the little black dress and crisp white shirts, there are certain things we think of as fashion classics - but new research shows that is evolving

Its the fashion statement that really has stood the test of time. But while Princess Dianas off-the-shoulder Revenge Dress still resonates with 54% of women today, new research shows our idea of what makes a fashion classic is evolving.

The Enduring Icons index, commissioned by Dove, highlights the looks women believe have lasting power, with Diana leading the way even decades on. Other favourites include the little black dress, with 66% of women saying it will never go out of fashion.

Denim jackets (45%) and crisp white shirts (39%) also rank highly, alongside staples such as leather biker jackets, tailored blazers and knee-high leather boots, each chosen by around a third.

[princess diana in black dress with choker]

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Princess Diana's 'revenge dress' became an iconic piece of fashion history(Image: Getty Images)

The research also revealed a generational divide, with Gen Zs preference for low-rise denim and crop tops - harking back to nineties nostalgia - contrasting with older womens love of pearls and more formal styles. Inspired by the idea of lasting design, Doves new refillable antiperspirant has been created as an enduring everyday essential.

[A woman wearing jeans, a white t-shirt and leather jacket on a street at night]

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Leather jackets are ranked as a staple by many Brits(Image: Cover Media)

Jenny Blanco Barcia, marketing manager for Dove said:True icons are defined by their ability to stand the test of time - but today, thats as much about design and desirability as it is longevity. Whether its a classic wardrobe staple or an everyday essential, women are increasingly drawn to items that feel considered, elevated and worth holding onto.

[A young woman wearing a black dress with mesh polka dot sleeves in front of a silver tinsel curtain]

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Little black dresses are a fashion staple that has stood the test of time(Image: Cover Media)

The Enduring Icons Index highlights this shift and the inspiration behind Doves first refillable antiperspirant - designed as a modern everyday icon that is made to be kept, refilled and used again and again.

Each refill combines beautifully designed cases in stylish colours, delivering up to 72-hour sweat and odour defence, plus more than 50% skincare ingredients and fine fragrance-inspired scents.

Shop Doves new refillable antiperspirant here.

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