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Marketing on Shopify - Shopify
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Shopify [Shopify]
Start for free
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Unify your marketing

Find more customers, build profitable relationships, and make strategic decisions with unbiased dataall from one place.

Start for free
A collage showing automations, reporting, and audiences all linking to a social ad for a skincare brand called Bond. [A collage showing automations, reporting, and audiences all linking to a social ad for a skincare brand called Bond.]

Find customers

Get your business in front of millions of customers

Social media

Sell on social channels

Reach more customers by sharing your products directly from Shopify to platforms like Facebook, Instagram, TikTok, Pinterest, Snapchat, and more.

Shopify marketplace connect

Sell on marketplaces

List your products on the worlds leading online marketplaceslike Amazon, Walmart, Target+, and eBayfrom one central location, with automatic inventory syncing.

Shop App

Tap into millions of mobile shoppers

Enable the Shop channel, a mobile-first shopping experience that drives discovery, improves conversion, and keeps customers engaged.

Shop campaigns

Risk-free ad campaigns

Convert shoppers on 10+ top channels without needing an ad account. Set your budget and cost per customer in under 2 minutes, and only pay when they buy.

Shopify audiences

Find more customers on the top ad platforms

Get your ads in front of the most interested buyers, with custom audience lists generated by commerce insights exclusive to Shopify. Drive up to 2x more retargeting conversions and reduce customer acquisition costs by up to 50%.

Automate your marketing

Turn browsers into customers

Marketing automation tools built directly into Shopify

Capture leads via forms, then send branded emails that convert. Reach the right customers at the right time with automations, then refine your marketing efforts further with audience segmentation. Lastly, manage all customer interactions and convert more sales with Shopify Inbox.

ENHANCE WITH ANALYTICS

Optimize with data you can trust

Maintain an unbiased view of your data, all from one place, with deep integrations between Shopify and key channels like Google, TikTok, and Pinterest.
An animation showing four graphs populating data. [An animation showing four graphs populating data.]

Reports, Attribution, ROAS

See where orders are coming from and how much you're spending to get them.

A unified view of customers

Get a trusted view of customer behavior across your online store, email, messaging, and ad platforms.

Take action

Optimize your ad spend, improve targeting, and personalize customer experiences.

Built in privacy and consent

Ensure compliance, protect privacy, and honor customers consent by default.
Explore Shopify analytics

Build your knowledge

Master your marketing skills

The logo for Shopify Academy, overlaid on a green background with geometric grids. [The logo for Shopify Academy, overlaid on a green background with geometric grids.]

New

Learn marketing fundamentals

Optimize your use of Shopifys marketing products to expand your customer base, increase sales, and grow your business.

Learn more on the blog

Rank higher in search results

Read step-by-step guidance on how SEO works and get your shop more easily found on Google and other search engines.
SEO: A guide to generating store traffic

Use email to drive sales

Four email marketing strategies to deliver the best email marketing campaigns.
What is Shopify Messaging?

Increase sales productivity by 25%

Explore engagement data from leading advertising platforms and tools to maximize your ROI and support your business decisions.
Powerful marketing insights

More solutions

Every tool to power your business

The Shopify POS system. [The Shopify POS system.]

Sell everywhere

Sell wherever your customers areonline, in person, and everywhere else.
Discover more
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Fulfill orders faster and for less

From deep discounts on shipping to centralized order managementits all included in your Shopify plan.
Discover more
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More commerce apps

The Shopify App Store features 8,000 apps, vetted and tested to help you sell smarter and faster.
Visit now

Start selling with Shopify today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.
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