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Data Science

From Zero Labels to 85% Accuracy: Our Journey in Conversion Intent Prediction

Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ...

By Kai Huang 4 Minutes read Feb 25 2025

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Big Data

Collaborative Trial: On Optimizing Recommendation Testing

Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...

By Maoz Cohen 6 Minutes read Jan 14 2025

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Big Data

How Taboola Handles Deep Learning Training-Serving Features Discrepancies

Introduction In machine learning, one critical challenge is ensuring that the features used during model ...

By Itai Barel 7 Minutes read Jan 14 2025

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Data Science

Zooming Past the Competition

Imagine youre walking down the street and you see a nice car youre thinking of ...

By Yoel Zeldes 4 Minutes read Dec 02 2024

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Data Science

Optimizing Ad Space Through Mixing Organic Items In The Open Web

Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...

By Dorian Yitschaky 7 Minutes read Sep 04 2024

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Big Data

Optimizing CTR Prediction through Clustering-Based Feature Engineering

With more than 500,000 recommendations per second, Taboola is the worlds leading native advertising platform ...

By Ofri Tirosh 8 Minutes read May 21 2024

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Big Data

Breaking the Scale Barrier – Smarter Test Selection

A build process is a critical procedure triggered by new code changes (Git push). Its ...

By Shirel Hadad 4 Minutes read Aug 07 2023

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Big Data

GPU Integration Propels Data Center Efficiency and Cost Savings for Taboola

A year ago, we at Taboola kicked off a POC to migrate our Spark workload ...

By Eyal Hirsch 10 Minutes read Jun 19 2023

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Big Data

Insights From My First Year as Integration & Support Team Lead at Taboola

I never saw myself as the managerial type. Probably due to the manager typecast I ...

By Or Prat 4 Minutes read Mar 09 2023

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Big Data

Taboolas shared GPU experience

What happens when you set a goal to increase Taboola’s critical data processing path capacity, ...

By Gilad Zamoscinski 7 Minutes read Feb 06 2023

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System

Chasing Ghosts

Bugs can be annoying most of the time, but if you’re lucky enough (or unlucky, ...

By Tom Sisso 14 Minutes read Sep 26 2022

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Data Science

Surviving Spark Upgrade in Production

Going to upgrade your data pipeline to Spark3? Read about the issues we encountered while ...

By Keren Corsia 11 Minutes read Aug 08 2022