Capabilities directoryValidity Engage Capabilities
From strategy to send and everything in between, Engage has the tools to support every stage of your email workflowand we're always expanding what's possible.
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Capabilities: Pre-send planning & strategy
AI Summary Previews
Generate an AI summary of how an email will look and perform before it sends.
Alt Text Checking
Flag missing or inadequate alt text to improve accessibility and image-blocked rendering.
Alt Text Fixes
Automatically generate or correct missing and inadequate alt text for images.
BIMI Verification
Check that your Brand Indicators for Message Identification are configured correctly to display your logo in the inbox.
Bulk Email Verification
Upload and clean large contact lists by validating every address before sending.
Code Analysis
Scan your email code for errors, deprecated tags, and client compatibility issues.
Color Checks
Confirm colors display accurately and consistently across different email clients and devices.
Competitor Send Timing Analysis
See when competitors deploy campaigns to identify gaps and optimize your own send schedule.
Competitor Send Volume Tracking
Monitor how frequently competitors are sending to their lists to benchmark your own cadence.
Competitor Subject Line Intelligence
Analyze competitor subject line patterns and trends to sharpen your own approach.
Dark Mode Preview
See exactly how your email renders across dark mode email clients before sending.
Dark Mode Proofing
Annotate and approve dark mode rendering alongside standard proofs in a single review.
Disposable Address Detection
Identify and flag temporary or throwaway email addresses before they enter your database.
DKIM Verification
Confirm your DomainKeys Identified Mail signature is valid and properly aligned.
DMARC Verification
Check your DMARC policy is in place and that SPF and DKIM are aligning correctly.
Dynamic Content Testing
Preview and QA all variants of dynamic content blocks before a campaign goes live.
Email Proof Review
Share email proofs with stakeholders for structured, in-context feedback and annotation.
HTML Code Editor
Write and edit email HTML directly in a purpose-built code editor with live preview.
HTML Validation
Check your email HTML against coding standards to catch errors before they affect rendering.
Image Validation
Confirm that all images load correctly and are properly sized for every client.
Inbox Placement Benchmarking
Compare your inbox placement rates against industry and competitor benchmarks.
Layout Checks
Catch layout shifts, broken grids, or misaligned elements before an email goes out.
Link Checking
Automatically scan every link in your email to catch broken or misdirected URLs.
Loginless Review
Allow external reviewers to comment on email proofs without creating an account.
Mobile Client Testing
Verify rendering on major mobile email clients including iOS Mail and Gmail app.
Multi-Stakeholder Approvals
Route emails through a structured approval workflow with sign-off from multiple reviewers.
100+ Client Previews
Test how your email looks across more than 100 email clients, apps, and devices.
Phone Line Type Detection
Identify whether a phone number is mobile, landline, or VoIP to support compliant outreach.
Processed HTML View
Inspect the final HTML output after ESP processing and variable substitution.
Real-Time Address Verification
Confirm that postal addresses are valid and deliverable at the moment of capture.
Real-Time Email Verification (API)
Validate email addresses at the point of capture via API to prevent bad data from entering your list.
Real-Time Phone Verification
Validate phone numbers at point of entry to ensure contact data is accurate and reachable.
Role Address Detection
Flag role-based addresses like info@ or support@ that are unlikely to represent individual subscribers.
SMTP Mailbox Check
Verify that an email address corresponds to an active, deliverable mailbox at the server level.
Spam Filter Testing
Run your email through major spam filters to identify content likely to trigger filtering.
SPF Verification
Validate that your Sender Policy Framework record is correctly published and passing.
Subject Line Preview
Preview how your subject line and preheader appear across inbox views before sending.
Typography Checks
Verify fonts, sizes, and text styling render consistently across email clients.
Visual Drag-and-Drop Editor
Build emails visually using a no-code drag-and-drop interface without touching HTML.
Visual Impairment Filters
Preview your email through simulated color blindness and low-vision filters.
Capabilities: In-flight monitoring
24/7 Rendering Monitoring
Continuously monitor live campaigns for rendering regressions caused by client changes.
AI Chat Copilot
Ask natural-language questions about your live campaign performance and get instant answers.
Authentication Results Tracking
Monitor SPF, DKIM, and DMARC pass/fail rates across your sends over time.
Blocklist Impact Analysis
Assess how an active blocklist listing is affecting your deliverability and which mailbox providers are impacted.
Blocklist Monitoring
Track whether your sending IPs or domains appear on major email blocklists in real time.
Complaint Rate Monitoring
Track spam complaint rates by send and over time to stay within mailbox provider thresholds.
Configurable Deliverability Dashboard
Build a personalized deliverability view with the metrics that matter most to your program.
Google Postmaster Tools Integration
Surface Gmail domain and IP reputation data directly alongside your deliverability metrics.
Image Monitoring
Alert you when images in a live email become broken or unreachable after sending.
Inbox Placement
Test where your email landsinbox, spam, or promotions tabacross major mailbox providers.
Microsoft SNDS Integration
Surface Microsoft's Smart Network Data Services reputation data directly in your monitoring view.
Post-Send Link Monitoring
Track live link health after deployment so broken URLs are caught before more subscribers click.
Real-Time Deliverability Alerts
Get immediately notified when a deliverability metric crosses a threshold that requires action.
Sender Auth Monitoring
Watch your SPF, DKIM, and DMARC authentication status continuously for sudden failures.
Sender Score Tracking
Monitor your sender reputation score over time to catch declines before they hit deliverability.
Spam Trap Type Breakdown
Distinguish between pristine, recycled, and typo spam traps to pinpoint list quality problems.
Spam Trap Volume Monitoring
Detect the volume of spam trap hits your sends are generating to identify list hygiene issues.
Summary Reports (AI generated)
Get AI-generated summaries that translate live monitoring data into plain-language takeaways.
Tab Placement Detection
Identify when Gmail or other providers are routing your email to the Promotions or other tabs.
Universal Feedback Loop
Aggregate complaint data from multiple mailbox providers into a single unified feed.
Capabilities: Post-send analysis & optimization
Add-to-Calendar
Let subscribers save events directly to their calendar with a single click inside the email.
Audience-Weighted Placement Reporting
Weight inbox placement results by your actual subscriber distribution across mailbox providers.
AI Chat Copilot
Ask natural-language questions about past campaign results and get instant, contextual answers.
Custom Rules
Define your own pass/fail checksrequired text, required or forbidden links, or specific HTMLthat run on every email.
Dark Mode Usage Analytics
See what share of your audience opens in dark mode to inform design decisions.
Enthusiasm Signals
Measure positive engagement behaviorslike forwarding and starringthat indicate high subscriber interest.
Instagram Feed Integration
Pull live Instagram content into email so the feed updates at open time.
Interest Signals
Capture subscriber preference data through interactive in-email prompts.
Open Time Analytics
Identify the times of day when your subscribers are most likely to open and engage.
Reliable Opens Tracking
Measure true open rates using methodology that accounts for Apple MPP and bot inflation.
Scratch-Offs
Add gamified scratch-off reveals to email for promotions and interactive engagement.
Spelling & Grammar
Flag spelling and grammar issues in your email, each with an explanation and suggested fixes.
FAQs
How does email performance impact business outcomes?
Email performance affects business outcomes because it has a direct impact on revenue, customer relationships, and the efficiency of your marketing. Measure the business impact by connecting your email metrics to real business outcomes:
- Compare delivered emails with conversions and see how much money was earned with each campaign.
- Track clicks on product links, registrations, or demos to see what people are actually interested in.
- Measure the pipeline created by your email flows and campaigns.
- Record the time your team spends testing campaigns versus correcting post-send problems.
- Compare your unsubscribe, bounce, and spam complaint rates with customer retention trends.
How do we monitor and improve email inbox placement rates?
To monitor and improve your inbox placement rates, run a placement test before every campaign, then compare your results by sending domain, mailbox provider, and IP address. If your inbox placement is low, then:
- Identify where the problem lies (provider, domain, or IP address).
- Check your Sender Score, authentication alignment, and blocklist status.
- See if there are spam traps, invalid email addresses, bounces, or complaints.
- Fix the specific issues you find during your investigation.
- Monitor your inbox placement after sending to make sure your results actually improve.
- Repeat the process with each campaign to make sure it stays at a healthy level.
What is the relationship between email engagement and ROI?
Email engagement contributes to return on investment (ROI) when your subscribers' actions lead to real business results. Calculate email ROI by subtracting the money you spend on email from your email-attributed revenue, dividing the result by your email costs, and multiplying it by 100. Include costs associated with platform, creative, data, and team costs for a more complete calculation. Then compare your best-performing campaigns to see which audiences, offers, and content produce the best returns.
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