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Optimal | A digital media company on a mission

Performance.
Purpose.
Persuasion.
Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.Performance.Purpose.Persuasion.

Optimal is your mission critical digital marketing partner.

Our proprietary data, groundbreaking technology, and innovative performance marketing solutions deliver winning results for brands and causes.

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Solutions to inspire, persuade, and grow

Our comprehensive digital media solutions are designed to move, persuade and, most importantly, perform helping you achieve your goals and win. With the measurable results to prove it.

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Digital advertising
& paid media

Capture attention, drive action, optimize campaigns, and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & Video Advertising

  • Programmatic

  • Amazon & marketplace advertising

Digital marketing
& communications

Increase rankings, drive brand exposure, and createinteractive experiences that persuade and perform

  • Search engine optimization

  • Digital public relations

  • Performance creative

Audience data
& analytics

Leverage our datasets or onboard your own to build an audience-first strategy with measurable results

  • Audience development

  • Audience measurement

  • Data onboarding

  • Data licensing

Industry expertise

We speak your language. Whether were influencing purchase decisions, inspiring moviegoers, or helping patients make informed decisions, we combine wide-ranging digital media expertise with industry-specific knowledge to cut through the noise and achieve your goals.

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Consumer

From awareness to conversion, we combine proprietary algorithms, real-time insights, and inspired creative to deliver KPIs and achieve results that reduce waste, drive sales, and grow businesses.

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Entertainment

With a deep understanding of audiences and their media habits, we partner with filmmakers, producers, and distributors to transform trailers into ticket sales, and stories into streams in theaters, at home, and on the go.

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Healthcare

Working to the highest ethical standards, we provide precise, fully-permissioned audiences combined with innovative media strategies to educate and inspire patients to take action.

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Public affairs

We help drive change for companies and organizations, enabling them to reach and educate stakeholders, policymakers, and industry leaders to achieve their communication goals.

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B2B

Our experts leverage cutting-edge technology, data-driven insights, and high-performing creative to optimize B2B campaigns, maximize ROI, and fuel sales and business growth. Our tailored solutions ensure every touchpoint enhances engagement, drives leads, and strengthens partnerships.

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Winning results

We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.

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Performance Digital Marketing

How Optimal Increased Paid Digital Acquisition for Plunge by 972%

Performance Digital Marketing

How Optimal Helped Veeam Increase Web Traffic by 600%

Performance Digital Marketing

Using Automation to Increase Pinterest Revenue by 784%

Performance Digital Marketing

Using SEO and Digital PR to Increase Organic Blog Traffic by 30%

Entertainment

Using a Layered Targeting Approach to Exceed Box Office and On-Demand KPIs by 125%

Healthcare

How Finn Partners and Volta Medical Utilized Optimals Health Data to Reduce CPC by 31%

Performance Digital Marketing

Boosting Conversion Rates by 132% via Paid Search and Social

Performance Digital Marketing

Increasing Revenue 332% with Google Smart Shopping

Performance Digital Marketing

How Optimal Helped Healthy Hearing Lower CPA by 60%

Digital with a difference

Our team of experts is always up for the challenge. See why were leading the digital media charge by moving audiences and delivering results for inspired brands and causes all with flexible work options, stellar benefits, and a dedication to our clients.

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Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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Public affairs

Optimal Expands Blackbook Data With New High-Impact Influencer Segments

Blackbooks newest update adds a powerful set of policy-relevant influencer segments, now available for instant activation via Deploy.

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Public affairs

Shifting Influence Beyond Elected Officials

We built Blackbook to give public affairs professionals direct access to curated influencer audiences available in-platform. Learn how to reach them.

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Performance Digital Marketing

ChatGPT Just Became a Sales Channel Heres What Marketers Need to Know

ChatGPT isnt just answering questions anymoreits helping users shop. And in the process, its quietly reshaping the path to purchase.

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Industries

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