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Entertainment | Optimal

ENTERTAINMENT

Inspiring audiences across a changing media landscape

The way we consume and experience entertainment continues to evolve. From big screens and phone screens to live and on-demand, there are so many new and exciting ways to reach and engage audiences, however they want to watch.

At Optimal, we harness our deep understanding of consumers and their evolving media habits to place your content in front of the right people in the channels they watch most.

Driving attendance and filling seats

Well help you maximize movie attendance from opening weekend throughout the chase. And youll see the results with measurable and accountable attendance and box office revenue.

Harnessing the power of VOD

Entertainment has evolved, and so have we embracing linear, cable media, and subscription platforms. We support theatrical movie releases through VOD debuts to drive maximum revenue for productions of all sizes.

For your consideration campaigns

Awards fuel recognition, awareness, and long-term success. From Academy Awards to influential film festivals, were experts at reaching industry audiences that drive successful FYC campaigns. And we've got the Oscars to prove it.

Showstopping performance

Entertainment marketing has historically lagged consumer behavior, ignoring shifts in media consumption in favor of traditional advertising methods. The result? Waste and lack of attribution. We do things differently, ensuring we maximize P&A budgets to drive the greatest amount of box office, PVOD, TVOD, SVOD, and AVOD revenues.

From multi-platform day-and-date launch strategies to nationwide releases across thousands of screens we work with clients of all shapes and sizes, providing the same level of dedication and expertise for all and making promotional budgets work harder.

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Connecting with audiences everywhere

We take a holistic approach to digital marketing, optimizing for efficiencies between tactics and channels. We make changes in real-time based on audience reactions and results pivoting to give you the greatest impact. Our technology considers channel, audience, creative placement, time of day, format, and more, to deliver your content to the right people, whenever and wherever theyre watching.

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Investing with confidence in P&A

We believe so strongly in the effectiveness of our work that we often put our money where our mouth is partnering with filmmakers, producers, and distributors to invest directly into P&A budgets. This lowers cash outlay needs and de-risks investments for film consortiums.

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Solutions for every marketing challenge

Our comprehensive digital media solutions are designed to inspire, persuade and, most importantly, perform against KPIs that matter helping you achieve your goals and win. With the measurable results to prove it.

Digital advertising
& paid media

Capture attention, drive action, optimize campaigns,and boost ROAS seamlessly across digital channels

  • Paid search

  • Paid social

  • CTV & Video Advertising

  • Programmatic

  • Amazon & marketplace advertising

Digital marketing
& communications

Increase rankings, drive brand exposure, and create interactive experiences that persuade and perform

  • Search engine optimization

  • Digital public relations

  • Performance creative

Audience data
& analytics

Leverage our datasets or onboard your own to build an audience-first strategy with measurable results

  • Audience development

  • Audience measurement

  • Data onboarding

  • Data licensing

Join clients like

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Connect with your audience, where they are

Engage and persuade your target audience across all connected platforms spanning desktop, mobile, video, social, and more.

Mobile

Display

DOOH & theater

Search

Social

Native

Streaming audio

CTV & video

Amazon & VOD

Winning results

We work tirelessly to achieve purposeful growth and results for our clients. Here are some of our recent successes and wins. The next one could be yours.

View allView all

Entertainment

Using a Layered Targeting Approach to Exceed Box Office and On-Demand KPIs by 125%

Entertainment

Driving Video on Demand Streams and Transactions for Joe Bell

Power up your performance

Get ahead with the news and insights you need to inform and inspire your next successful digital media campaign.

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Public affairs

Optimal Expands Blackbook Data With New High-Impact Influencer Segments

Blackbooks newest update adds a powerful set of policy-relevant influencer segments, now available for instant activation via Deploy.

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Public affairs

Shifting Influence Beyond Elected Officials

We built Blackbook to give public affairs professionals direct access to curated influencer audiences available in-platform. Learn how to reach them.

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Performance Digital Marketing

ChatGPT Just Became a Sales Channel Heres What Marketers Need to Know

ChatGPT isnt just answering questions anymoreits helping users shop. And in the process, its quietly reshaping the path to purchase.

Company

Industries

Our work

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