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Amplitude Shopify Plugin

Amplitude Shopify Plugin

Shopify is a commerce platform that lets businesses of any size create, customize, and manage online stores. Shopify offers tools for product listings, payments, shipping, and customer engagement, streamlining the selling process online, across social media, and in person.The Amplitude Shopify Plugin brings data from your Shopify store into Amplitude, unlocking insights from funnel analytics, user behavior trends and charts, ROI analysis, Session Replay, and more.

How the Shopify plugin works

The Shopify plugin installs a version of the Amplitude Browser SDK and adds the script before the </head> tag of your site's pages. The script includes Session Replay and Web Experiment.

Guides and Surveys

The Shopify plugin doesn't include Guides and Surveys. To use Guides and Surveys on your Shopify store, install the Guides and Surveys Web SDK separately.

Shopify and flickering

The method Shopify uses to load Amplitude's Shopify app causes flickering. To avoid this, add the asynchronous web script with the anti-flicker snippet to your theme.liquid file.

The Shopify plugin captures Amplitude's default events, including marketing attribution and Shopify's standard events.

Shopify plugin events and event properties

In most scenarios, when a customer completes the checkout flow, Shopify sends the Checkout complete event, then the Order created event. If you create an order manually from your store's Admin page, only the Order created event sends. The Checkout complete event is specific to a customer completing the checkout flow.

Amplitude sets User ID using the email address or phone number the customer enters in the Contact section of the checkout.

Shopify checkout page

Shopify prevents third-party packages from loading on your store's checkout page. As a result, Amplitude doesn't receive events from the checkout page, and you can't run experiments on it.

Performance impact

The packages that Amplitude adds to your Shopify pages weigh approximately 167kb. Internal testing showed Lighthouse performance reports averaging 98 without the plugin and 96 with the plugin.

Install the plugin

The method you use to install the Shopify plugin depends on whether you have an existing Amplitude organization.

Install without an existing Amplitude organization

Find the Amplitude Shopify plugin in the Shopify App Store.
Click Install and confirm access to add it to your Shopify store.
Navigate to the Amplitude Get Started page and click to create your Amplitude account. Complete the form, agree to terms, and click Continue.

Data Storage Location

Amplitude provides data storage in the US and EU. Choose the appropriate option based on your location.

After you create your account, on the Amplitude setup page, click Shopify in the Other ways to install section.
In the modal, copy your Amplitude project's API key.
Return to the Amplitude Settings screen in Shopify, enter the API key, and click Connect.

Install into an existing Amplitude organization

Log in to Amplitude and navigate to your organization's settings.
Select the project within your organization that you want to connect to Shopify.
Find the project's API key and copy it.
Return to the Amplitude Settings screen in Shopify, enter the API key, and click Connect.

Configure Session Replay sample rates

Log in to Amplitude as a manager and navigate to your organization's settings.
Click Session Replay & Heatmaps in the sidebar.
Select the project that matches the API key you used to install the Shopify app.
Input the sample rate you want under the Sampling section.
Save the settings.

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