[bg-image]Activation
Unlock the power of data-driven personalization
Capture the complete customer picture and activate those insights into more personalized experiences.
Connect. Analyze. Activate.
Governance
Deliver trusted, governed data across all your teams to unlock and build customer lifetime value.
Audience management
Discover new audiences with native audience segmentation and targeting that shine a light on how you can drive revenue.
Data connections
Unify customer data across your entire data ecosystem and tap the right insights to grow your business.
Powering growth starts with the data
Proactively improve data quality
Increase data confidence with proactive data monitoring and data planning designed for your customer analytics.
Reduce cost and redundancies
Deliver targeted experiences
Empower your developer
Un-silo your customer data
Increase data quality and reduce cost with insight-driven instrumentation.
Data planning
Define and standardize customer data upfront to reduce data quality issues.
Developer experience
Reduce instrumentation time with a built-in developer toolkit and data observability features.
Identity resolution
Resolve customer identities across touchpoints to build unified customer profiles.
Data governance
Proactively maintain the integrity and quality of customer data across the data lifecycle.
Data federation
Federate customer data beyond analytics across your data stack with a single platform.
Audience management
Identify the right users with behavioral segmentation without additional instrumentation.
Audience activation
Activate customers at any digital destination including email, ads, and productno engineering work required.
Unite your data. Unite your teams.
Easily stand up reliable data pipelines and reuse existing ones, with no-code integrations that bring product teams closer to customer data, so you can build and ship faster.
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![[Amplitude Activation dashboard showing customer data platform and personalization]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fecf47e840b8b1b2d9b564251f4a1a8af060997ee-2048x1152.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
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![[Proactively improve data quality]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Ff01211bd9b483b2ac65ee256ec23c49093fdcba7-2200x1238.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Illustration of a single system implementation and management for customer data.]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F4402ca70c0b1d5266e8afad9e4a5ba2c2174d78a-2200x1238.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Sync recommendation for Delivering targeted experiences]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F12fa7b59aae26ab4f3cbea3a978ef2286b6179b3-2200x1238.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[built-in developer toolkit and data observability illustration]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F3d63f637d9e22c5b5f9904d61d39eafa99732231-2200x1238.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Data Planning]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fbb22c376546aca29d80f3bbdca392394c7dce287-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Developer Experience]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc1d6d5091d5c04105b9dd8d6e9693de1313a093a-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Identity Resolution]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F00c15c585d23a3061476cc52cffb541630f5f8b7-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Data Governance]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F457df2a5f60d3c9d49ee0acc26a473f4f8e1c477-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Data Federation]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F6296f6002bf6a1551f9cbb56e825fe8178715db5-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Audience Management]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F84041ac0c16df4d23d323e21b222a33b333adacd-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
![[Audience activation]](https://amplitude.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F96ca3c5af11f0f7e2c0bd0fe2d5f90b6230d89bf-128x128.png%3Fw%3D80%26h%3D80&w=256&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
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[bg-image]![[bg-image]](https://amplitude.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_05-c_2880x1620.2dbb2198.png&w=3840&q=75&dpl=dpl_88VofUe3eutoDDteyaW9EvJJs3nj){kind=link}
Harness data across your stack
Connect the leading data and marketing platforms to move your customer and product data in and out of Amplitude.