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Amplitude: Engagement Analytics for Media & Entertainment
Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
Agent Analytics
Measure the real impact of your agents
Early Access Program
Test new AI features before they launch

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Zoning Insights
Overlay performance and revenue metrics on your webpages

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Event Taxonomy Generator
LoginContact salesGet started
Platform

AI

Amplitude AIAI AgentsAI FeedbackAmplitude MCPAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmapsZoning Insights

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Solutions
Amplitude Solutions

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise
Resources

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity ModelEvent Taxonomy Generator
Pricing
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Amplitude for Media and Entertainment

The tools to win the streaming wars

Improve user engagement and retention across your portfolio with self-service streaming media analytics that unites all your customer data into revenue-driving insights.

Explore demoGet started for free
Images of Amplitude product and queue retention [Images of Amplitude product and queue retention]

Media teams and digital publishers grow better with Amplitude

NBC Logo [NBC Logo]
Le Monde Logo [Le Monde Logo]
CANAL+ Logo [CANAL+ Logo]
Disney+Hotstar Logo [Disney+Hotstar Logo]
FunCraft [FunCraft]

One self-service platform. All your customer insights.

Understand all users

Turn first-party data into a clear picture of each user segmentbehaviors, preferences, top contentfor granular insights into whats best for customers and your bottom line.

Drive engagement

Attract every audience using cross-platform AI analytics to personalize content recommendations, curate catalogs, optimize experiences at scaleand become the platform of choice.

Optimize for revenue

Drive lifetime value with data-driven insights into your high-value content, campaigns, features, and users. Amplitude empowers any team to answer the questions that drive subscriptions, right out of the box.

Use cases

When you know, you grow

Drive retention

See at a glance what behaviors, content, and user segments correlate with retentionor churnwith Amplitudes intuitive charts and instant visualizations.

Understand users at scale

Segment viewers then use your first-party data to create segment-specific engagement strategies that deliver exceptional value.

Track engagement with promotions

Measure ad engagement across platforms to identify the channels, campaigns, and messaging that drive growth.

Personalize and target

See how ad delivery and personalization impact viewers to improve targeting and ensure you deliver the right message at the right time.

Track key metrics

Measure real-time streaming metricsunique views, average view duration, viewer retention, and moreto pinpoint your top content and grow your subscriptions.

Test new experiences

Configure, test, and measure experiences using built-in experimentation thats natively integrated with your first-party product data.

Screenshot of Cohort product [Screenshot of Cohort product]
Cohorts

Learn what each audience wants

Compare how different user segments engage with content, campaigns, and platforms to discover what drives revenue by audience. Answer questions like:

  • How does each user segment impact your downstream metrics?
  • Which content, campaigns, and channels drive the most growth?
  • What new features or messaging, when tested, measurably improve the user journey?
Explore cohorts
Screenshot of retention product [Screenshot of retention product]
Retention Analysis

Discover how to stop churn

Identify the behaviors, content, and cross-platform experiences that predict loyaltyor churnby user segment. Answer questions like:

  • Who are your power users?
  • What features correlate with retention?
  • How does retention compare between different payment plans? Revenue models?
Explore retention analysis
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Guides and Surveys

Boost audience engagement

Encourage your audience to take key actions with personalized experiences based on behavioral insights.

  • Guide users through high-value journeys to boost engagement
  • Prompt users to explore new features and promotions to reduce churn
  • Test targeted messages to increase conversions and revenue
Amplitude Guides and Surveys
Screenshot of Journey product [Screenshot of Journey product]
Journeys

See where viewers drop off, and why

Visualize any number of user journeys in one timeline to see which paths lead to conversion, churn, and loyalty. Answer questions like:

  • Where do users encounter friction?
  • Whats stopping subscriptionsFriction? Content? Pricing?
  • What product milestones lead to subscriptions? Loyalty?
Explore journeys
Screenshot of LTV chart [Screenshot of LTV chart]
Revenue LTV charts

Correlate efforts with outcomes

Track lifetime value to see how product changes impact revenue and uncover the best way to turn acquired users into subscribers. Answer questions like:

  • How do ads, freemium, subscriptions, and paywalls impact revenue?
  • How quickly do different user segments convert from a free trial to a subscription?
  • Which podcasts or other content drive subscription revenue?
Explore revenue LTV charts
Screenshot of Experiment product [Screenshot of Experiment product]
Feature Experimentation

Test experiences to unlock growth

Use built-in A/B testing to measure impact, validate ideas, and optimize every touchpoint using authoritative insights, no analyst support required. Answer questions like:

  • Where and how can you adjust the user experience to boost engagement?
  • How do feature changes impact activation and subscription?
  • What campaigns, experiences, and CTAs best drive subscriptions? Retention?
Amplitude Feature Experimentation
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NBC Logo [NBC Logo]

Its data science in a box [Amplitude] allows us to move faster, experiment quicker, and understand our users better to take more immediate action to improve our customer experience.

Josh Snow

VP of Product, NBC Entertainment Digital, NBC Universal

See why media companies love Amplitude

NBC Doubles User Retention with Amplitude
Read case study
FunCraft: Creating Unique Player Experiences with Amplitude
Read case study
Le Monde Boosts Subscriptions by 20%
Read case study
Disney+Hotstar: From Clear Insights to Sticky Customers
Read case study
The Forrester Wave: Digital Analytics Solutions, Q3 2025 [The Forrester Wave: Digital Analytics Solutions, Q3 2025]
Analyst report

Forrester names Amplitude a Leader and a Customer Favorite

Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave: Digital Analytics Solutions, Q3 2025.

Get the report
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Learn more

Putting Customer Data to Work in Media & Entertainment
Read the guide
Forrester Total Economic Impact of Amplitude
Download the report
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
Read the blog
Platform
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