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Amplitude recognizes that the protection of protected health information is of paramount importance and can enter a Business Associates Agreement to help you maintain your HIPAA compliance.

[Improve digital adoption]

Boost digital adoption and increase patient loyalty

Use first-party behavioral insights to eliminate friction points and create personalized, easy-to-use online experiences that delight your patients.

[Optimize conversion, customer engagement, and lifetime value]

Improve conversion, customer engagement, and lifetime value

Uncover the impact of marketing and discover which channels and campaigns result in the most patients booking appointments, paying bills, filling prescriptions, and more.

[Deliver a unified experience ]

Use data to deliver the best-unified experience

Unify marketing, product, and engineering on one self-serve AI analytics platform. With permissions and access controls, teams have the information they need to take the patient experience to the next level.

Healthcare isnt one size fits all. Your digital experiences shouldnt be either.

Healthcare providers and organizations

Use behavioral insights to create accessible, reliable, patient-centered digital experiences that improve the patient experience online and in person.

Pharmacies

Create effective loyalty programs by connecting and mapping in-app, in-store, and online data into dynamic omnichannel experiences.

Payors

Dig into customer behavior and identify friction points to make it easier for customers to research, find a plan, log in, or make a payment.

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Analyst report

Forrester names Amplitude a Leader and a Customer Favorite

Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave: Digital Analytics Solutions, Q3 2025.

Get the report

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We make migrating from Universal Analytics easy

Easy-to-use integration with Google Tag Manager makes transitioning from GA to Amplitude straightforward.
Our professional services team is equipped with the most effective strategies and is ready to assist you in navigating the migration process.

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Unless you have an understanding end-to-end of how your customers are behaving throughout your journey, you cant validate your assumptions, and you cant understand where your problems are in design and technology. Thats why we partnered with Amplitude.

Ollie Gower

Head of Product , Well Pharmacy

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Segmentation

Understand what users are doing on your digital channels and in person

Measure user interactions, analyze event frequency, and assess user engagement, to help improve your digital experiences for every patient from your website, to portal, to app. Answer questions like:

How many visits were virtual last month?
Were there more virtual visits or in-person visits in the last month?

Explore segmentation

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Funnel analysis

Identify and eliminate friction points from new patient registrations

See how users navigate a certain path to identify friction points and key touch points and improve your experience one funnel at a time. Answer questions like:

How many patients book an appointment after they log in?
Where do new patients drop off during sign-up for the patient portal?

Explore funnel analysis

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Data tables

Gain a high-level view of marketing campaign performance in seconds

Compare any mix of user behaviors, attributes, or metrics to pinpoint your best acquisition channels, costs, and more. Answer questions like:

Which campaign has the strongest performance?
Did the campaign positively correlate with an increase in active app users?

Explore data tables

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Journeys

See user journeys across web and mobile

See how users navigate certain paths. Identify friction points, areas of success, and opportunities for improvement. Answer questions like:

What steps are users taking before booking an appointment?
Where do users drop off when they are booking an appointment?

Explore journeys

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Conversion drivers

Instantly identify events most highly correlated with increased conversion

Conduct deeper analyses and learn why users convert or churn after a specific event with conversion drivers. Answer questions like:

Do patients with notifications enabled book more appointments?
Are there certain actions that cause patients to book a doctor's appointment?

Explore conversion drivers

Learn more

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Amplitude Simplifies The Digital Experience For Complex Healthcare Organizations

Learn how Healthcare organizations use Amplitude to enhance patient experiences, boost revenue, and improve operational efficiency.

Read now

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Data-Driven: Analytics Best Practices for Healthcare Companies

Hear from analytics experts Tucker Christiansen and Adam Greco as they discuss best practices in analytics for healthcare companies.

Watch the webinar

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Answering questions around Google Analytics sunset & GA4

Answers to your questions surrounding the sunsetting of Google Universal Analytics and GA4.

Find answers

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Get started with healthcare analytics

Join leading healthcare organizations, pharmacies, and insurance companies in embracing the digital age and exceeding patient expectations with Amplitude.

Get started for free Explore the demo

Frequently asked questions

Why are analytics important for healthcare?

In a constantly evolving healthcare landscape, your digital presence is vital. Analytics allows you to use actionable insights to optimize your patient experience across websites, apps, and portals. For example, you could update a login flow, surface personalized blog content, or make it easier for patients to book an appointment based on customer behavior. Analytics platforms are the best way to learn what patients and customers want so that you can improve the patient experience.

What types of customer data can I track with Amplitude?

We recognize that the protection of protected health information is of paramount importance in healthcare. Amplitude can enter a Business Associates Agreement to help you maintain your HIPAA compliance. Amplitude lets you track and measure real-time data from the entire customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and more to give you a 360-degree view of your customers.

How much does Amplitude cost?

Amplitude is free to get started, then scales with usage across four plans: Free (2 million events per month), Plus (starts at $0, scales up to 70 million events), and Growth and Enterprise (custom pricing, unlimited events, built for teams that need advanced experimentation, governance, and support). You can sign up without a credit card, and compare full plan details on the pricing page.

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