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[bg-image]Optimize every touchpoint of your user experience. Drive acquisition, conversion, and retention across channels with fast answers to any growth question.
Use one source of customer truth to measure cross-channel performance, connect the dots between campaigns and actions, and improve experiences.
Make data-driven decisions in real-time using self-serve tools and experiments that give teams easy access to deep insights with just a few clicks.
Get key insightssales drivers, milestones, cart tweaksso you can take action with targeted promotions and never miss a growth opportunity.
Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave: Digital Analytics Solutions, Q3 2025.
Track your performance across channels using top-rated analytics to get a clear picture of how to maximize your marketing spend.
Meaningfully personalize any touchpoint with self-serve insights, using built-in Cart Analysis to streamline your checkout flow.
See the favorite paths and features of repeat customers, optimizing and promoting whats working to increase app and site usage.
Identify your best customers and what they like, experimenting with new experiences that boost repeat purchasing and lifetime value.
See how users navigate a certain path to identify conversion drivers and key touchpoints, and improve your experience one funnel at a time. Answer questions like:
Increase shopper conversion with personalized experiences based on behavioral insights.
Compare behaviors in checkout to see who and what converts best, where to adjust, and how to boost average order value and upsells. Discover:
Explore every user flow at once in a single visual timeline. See events in sequence, how marketing impacts behavior, and where you can personalize to drive growth. Discover:
Segment and learn which groups, actions, and pathways are most correlated with customer loyalty. Group users as new, active, resurrected, or churned. Discover:
Compare user behaviors to real-time metrics like marketing spend and lifetime value for quick insights into key questions, including:
Weve been able to reduce our acquisition costs by 30% while also increasing first-time orders by 10%. We could not have achieved those results without Amplitude Audiences.
Guillermo Plaza Roche
Co-Founder & Product Lead, Rappi
Uncover and prioritize where shoppers are getting stuck in their customer journey with this worksheet.
Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue.
See how to entice shoppers to keep coming back by understanding their behavior.
Discover how one growth marketer determined true return on ad spend across channels for a Shopify brand.
[bg-image]Provide the best purchasing experience for your customers with the leading ecommerce analytics solution.
Yes, Amplitude offers pre-built integrations for over 60 popular Ecommerce tools, with more on the way. For example, our turnkey integrations include CRM platforms like Salesforce and Hubspot, marketing platforms like Marketo, Braze, and Mailchimp, as well as ad platforms like Facebook and Google Ads.
Analytics allow you to measure business performance, identify areas of improvement, and use actionable insights to optimize your customer experience. For example, you might want to increase cart value, surface personalized offers, or create a new product offering based on customer behavior. Analytics platforms are the best way to learn what customers want, so you can better drive conversions, loyalty, and ROI.
Amplitude lets you track and measure real-time data from the entire omnichannel customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and many more. Every unique data point combines in Amplitude to give you a 360-degree view of your customers.
Amplitude is free to get started, then scales with usage across four plans: Free (2 million events per month), Plus (starts at $0, scales up to 70 million events), and Growth and Enterprise (custom pricing, unlimited events, built for teams that need advanced experimentation, governance, and support). You can sign up without a credit card, and compare full plan details on the pricing page.
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