Make every marketing move count

Yesits for both. Amplitude gives marketing and product teams one place to collaborate on the same real-time behavioral insights. Marketers can use these self-serve insights to see what drives acquisition, engagement, and revenuewithout relying on analysts. They can also take action to optimize and personalize the entire customer journey quickly and at scale.

Marketing teams use Amplitude whenever they need to understand the customer journey across websites, apps, channels, and campaignsand then be able to improve and personalize that journey. Often, this means they focus on conversion rate optimization, improving campaign ROI, or activating valuable behavioral segments in channels or marketing engagement platforms, like Braze. Marketers also choose Amplitude when they want to stop using multiple disparate tools and consolidate their digital analytics. With Amplitude, they get one unified platform to collaborate with digital product teams using shared insights and metrics.

Google Analytics is incredibly popular, but the migration to GA4 has been rocky for Google Analytics customers. Marketing teams turn to Amplitude when they need deeper self-service insights and better choices for integrating with their best-of-breed martech stack or when they have concerns about GA4 compliance with HIPAA, GDPR, and other regulations. Learn more.

Unlike Adobe Analytics, Amplitude is easy to use, built for both web and product insights, easily integrates with a best-of-breed martech stack (including data warehouses), and is often much more cost effective for licensing, implementation, and maintenance. Learn more.