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Google Analytics 4 vs. Amplitude - GA4 Alternatives | Amplitude
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Amplitude vs. Google Analytics 4

Trade in your Google migration blues for Amplitude blue. Get deeper insights, better choices, and more privacy with Amplitudes complete platform.

Get started for freeExplore the demo
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Why marketing & product teams choose Amplitude

You need to deliver personalized digital experiences, but GA4 just isnt cutting it.

Amplitude
  1. Easy self-service for any user
  2. Capture and understand the full customer journey
  3. Connect to major ad platforms and marketing tools
  4. Data governance ensures accurate data
  5. Take action with targeted experiments & messaging
  6. Committed to user privacy
  7. Best-in-class customer support
GA4 and GA 360
  1. Forced to rely on BigQuery for deeper insights
  2. Point solution focused on web and Ads performance
  3. Limited functionality outside the Google ecosystem
  4. Inconsistent data across GA4, BigQuery, etc
  5. Limited action layer outside of Google Ads
  6. Challenges around HIPAA, GDPR, and more
  7. Inconsistent support

Learn how our platform can drive growth

By consolidating onto one unified platform, youll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth.

Save both time and money

See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitudes single source of truth.

Read the blog
Make decisions with trusted data

Analytics isnt effective if you cant trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.

Learn more
Get easy-to-use analytics

Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.

Read the blog

In contrast to Google Analytics constraints and shortfalls, Amplitude is 100% flexible. It would allow us to define events the way we want without the erratic and oftentimes unfortunate product roadmap GA4 has.

Ani Lopez

undefined, Unity, Senior Data Engineer, Strategy & Analytics

Category Leaders Choose Amplitude

Unity

An easy migration to Amplitude unlocked richer data and deeper insights for Unity Technologies.

See how they did it
MercadoLibre

Amplitude helped MercadoLibre overcome GA4s limitations and improve customers shopping experience

Read the customer story
Brainly

Brainly went from clunky point solutions to a connected platform, enabling a data-driven culture at scale

Learn more

Google Analytics to Amplitude Migration Guide

A roadmap and resources for navigating your migration

Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics

Uncover the top 7 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide

Get the Guide
How is Amplitude different from Google Analytics? A side by side comparison

Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.

Watch the Webinar
Google Analytics to Amplitude Migration Guide

Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.


Get the Guide
Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys

Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.

Download the Ebook
Compare GA4 and Amplitude, from Timo Dechau

In this three video series, get an expert comparison of Google Analytics vs. Amplitude, no sugar coating.

Watch now

Since using Amplitude, weve more than 10xd the number of employees accessing data on their own This collective curiositywe didnt have this culture back when we were using Google Analytics.

Robbin Brillantes

undefined, ABS-CBN Global Ltd, Head of Data Analytics

Analytics for your whole organization

Amplitude helps every team to uncover data-driven insights and take direct action.

Marketing

Go beyond acquisition to earn customers for life.

Amplitude gives marketers self-service insights into which campaigns and channels drive the most value.

Solutions for marketers
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Build better digital products and fuel faster growth.

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Fuel growth with self-serve data you can trust.

Make trusted data accessible to everyone. Empower teams with self-service insights to collaborate, act fast, create profitable products, and improve experiences.

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See the impact of every release in real time.

Deliver experiences customers love with feature management powered by real-time insights. Ship faster, proactively find bugs, and drive more impact.

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Join hundreds of category leaders that have made the switch to Amplitude

Decathlon [Decathlon]
Allbirds [Allbirds]
Unity [Unity]
Mercado Libre [Mercado Libre]
Zoom [Zoom]
Brainly [Brainly]
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Get started with Amplitude

Leading companies use digital analytics to deliver best-in-class customer experiences. Amplitudes platform offers a complete view of the customer journey to help you do just that.

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