Audience segmentation powered by analytics
Drive marketing campaigns and product personalization with audience segments backed by first-party data.
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Customer behavior and profile data at your fingertipsno SQL required.
Product analytics and propensity models uncover behavioral trends and new opportunities for engagement.
Real-time syncs and APIs serve customer data to marketing platforms and your product.
Trusted by marketing, product, and growth teams around the world.
Take audience segmentation to the next level
Use customer behavior and product data with Amplitudes analytics-driven audience segmentation & activation tools to build precise audience lists that sync to your stack.
Complete audience segmentation & management toolkit
Whether youre running an evergreen campaign or starting a new initiative, Amplitude makes it easy to discover customer profiles, segment your audience, and visualize customer journeys.
Define dynamic audience segments
Use any combination of customer behaviors, product data, profile data and more to build audience lists.
Compute custom properties instantly
Segment users by the last item they viewed, average order value, number of video completes, or any combination of behaviors and traits you track.
Predict the best audience to target
Tailor campaigns to send reminders to the highest propensity customers, special offers to those on the fence, and fresh engagement strategies to the ones least likely to convert.
Dynamic customization with the Profile API
Pull in any user property
Access predictions and computations