Ship faster. Roll back safely

Ship features safely with feature flags, then run A/B, multivariate, and bandit experiments across web, mobile, and backend. Test changes on your site without code, instrument with SDKs and APIs, and explore everything in a demo environment.

Explore Experiment

Roll out features without the risk

Release behind a flag, ramp to the audience you choose, and turn it off the moment something looks wrong.

Prove which change wins

Run A/B, multivariate, and bandit tests so the data, not the loudest opinion, makes the call.

Test the website without an engineer

Edit pages with a visual editor and ship the winning variant without a code deploy.

Run experiments anywhere users are

Use Experiment SDKs to flag and test features across web, mobile, and backend.

Automate your release workflow

Manage flags, experiments, and deployments from CI, scripts, or your own tools with the Experiment APIs.

See Experiment in action

Click through a hands-on demo before you instrument your own product.

Ship with feature flags

Use flags to control release scope, target audiences, and rollback paths before you measure impact.

Create a feature flag or experiment to define the change you want to ship.
Configure variants to set treatment values, payloads, and rollout behavior.
Define the audience to target users by properties, cohorts, or segments.
Manage rollouts to release gradually and reduce launch risk.

Run trustworthy experiments

Build each experiment around clear goals, clean exposure tracking, and a decision workflow.

Define experiment goals to choose primary and secondary metrics.
Track exposure so analysis uses the users who encountered the variant.
Estimate experiment duration to set expectations before launch.
Make a decision to ship, iterate, or stop the experiment.

[]Amplitude Academy

Getting Started with Amplitude Experiment

Earn a badge when you learn the Amplitude Experiment workflow and understand how get set up for experiments that produce trustworthy results.

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