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About

About Baymard Institute

An Independent Web UX Research Institute

Baymard conducts original large-scale research studies on all aspects of the online user experience from form field labels to the entire mobile experience.

We believe in what we call actionable research taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.

The results of our 200,000+ hours of UX research are available to you in the six different formats below:

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Free Research Content

UX Articles

460 free articles covering 5% of Baymards large-scale UX research findings.

Read the Articles

UX Benchmarks

Case studies of 344 leading ecommerce sites. Ranked using 275,000+ UX performance scores.

Examine the Benchmark

Page Designs

18,000+ annotated design examples, for systematic design inspiration on page types.

Explore Page Designs

Paid Products & Services

Premium Research

Get full access to Baymards 200,000+ hours of research and empower your UX decisions.

Learn more about Premium

UX Auditing

Baymard audits your sites UX performance, compares it, and identifies key UX improvements.

Learn more

UX Training

Self-paced & remote courses. Suitable for all skill levels, featuring guest lectures from industry leaders.

Learn more

How We Work

This video provides you an overview of Baymards research structure and methodology, and shows you how its used in our core services. Every year we conduct another 37,000+ hours of new UX research.

1,600+Clients

200,000+Hours of Research

80+Countries

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Our Core Team

[Profile picture of Christian Holst]Christian Holst
Founder, DK

[Profile picture of Jamie Holst]Jamie Holst
Founder, DK

[Profile picture of Mila Kosa]Mila Kosa
Chief of Staff, UA

[Profile picture of Cassie Galante]Cassie Galante
Research Director, US

[Profile picture of Edward Scott]Edward Scott
Research Lead, US

[Profile picture of Mark Crowley]Mark Crowley
Sr. Researcher, IE

[Profile picture of Kathryn Reeves]Kathryn Reeves
Sr. Researcher, CA

[Profile picture of Sally Collins]Sally Collins
Sr. Researcher, US

[Profile picture of Alan Blackwood]Alan Blackwood
Researcher, UK

[Profile picture of Malin Liljeblad]Malin Liljeblad
Researcher, SE

[Profile picture of Wendy Lim]Wendy Lim
Sr. Test Specialist, UK

[Profile picture of Richard Lam]Richard Lam
Quant Research and Program Management, US

[Profile picture of Niel Gan]Niel Gan
Quant Researcher, US

[Profile picture of Anja Meerwald]Anja Meerwald
Market Research Associate, DK

[Profile picture of Christian Vind]Christian Vind
Audit Subject Matter Lead, DK

[Profile picture of Rebecca Hugo]Rebecca Hugo
Audit People Development Lead, UK

[Profile picture of Steffen Haferbier]Steffen Haferbier
Sr. Auditor, DK

[Profile picture of Laura Messina]Laura Messina
Sr. UX Audit Coordinator, US

[Profile picture of Marilyn Shi]Marilyn Shi
Sr. Auditor, US

[Profile picture of Irani Sangham]Irani Sangham
Sr. Auditor, NL

[Profile picture of Nick Howard]Nick Howard
Sr. Auditor, UK

[Profile picture of Grinne Edwards]Grinne Edwards
Sr. Auditor, IE

[Profile picture of Brooke Friesenbichler]Brooke Friesenbichler
Sr. Auditor, AT

[Profile picture of Raluca Ene]Raluca Ene
Sr. Auditor, RO

[Profile picture of Irina Kuznetcova]Irina Kuznetcova
Auditor, MX

[Profile picture of Jon Screaton]Jon Screaton
Benchmarking Lead, UK

[Profile picture of Karolina Rukaite]Karolina Rukaite
Sr. Benchmarker, LT

[Profile picture of Sylwia Prolubszczikowa]Sylwia Prolubszczikowa
Sr. Benchmarker, PL

[Profile picture of Dennis Terrey]Dennis Terrey
Sr. Benchmarker, UK

[Profile picture of Sphenn Stansfield]Sphenn Stansfield
Sr. Benchmarker, CZ

[Profile picture of Erika Toth]Erika Toth
Sr. Benchmarker, UK

[Profile picture of Tanika Patel]Tanika Patel
Sr. Benchmarker, UK

[Profile picture of Robert Russell]Robert Russell
Product Intelligence Lead, US

[Profile picture of Rinaldo Ugrina]Rinaldo Ugrina
Product Lead, DE

[Profile picture of Mihaela Nouras]Mihaela Nouras
Product Manager, RO

[Profile picture of Melissa Coeffier]Melissa Coeffier
Designer, PY

[Profile picture of Fredrik Zirath]Fredrik Zirath
Designer, SE

[Profile picture of Anders Nielsen]Anders Nielsen
Content Creator, DK

[Profile picture of Brett Chalupa]Brett Chalupa
Engineering Lead, US

[Profile picture of Magnus Nielsen]Magnus Nielsen
Developer, DK

[Profile picture of Andy Borsz]Andy Borsz
Developer, US

[Profile picture of Alicia de Mora Losana]Alicia de Mora Losana
Developer, UK

[Profile picture of Eduardo Peixoto de Almeida]Eduardo Peixoto de Almeida
Developer, PT

[Profile picture of Michal Bollin]Michal Bollin
Developer, PL

[Profile picture of Ania Klimczuk]Ania Klimczuk
Applied AI Engineer, US

[Profile picture of Simon Hunt]Simon Hunt
Applied AI Engineer, IE

[Profile picture of Andrew Kenneth]Andrew Kenneth
Applied AI Engineer, PT

[Profile picture of David Ruvalcaba]David Ruvalcaba
Customer Success Specialist, MX

[Profile picture of Julie Calvez]Julie Calvez
Outbound Sales Representative, NO

[Profile picture of Asger Moesby]Asger Moesby
Enterprise Sales Representative, DK

[Profile picture of Denise Rushe]Denise Rushe
Customer Success Representative, IE

[Profile picture of Joseph Waddington]Joseph Waddington
Marketing Lead, UK

[Profile picture of Salma Madwar]Salma Madwar
Product Marketing Manager, AE

[Profile picture of Carl MacDonald]Carl MacDonald
Content Marketing Manager, UK

[Profile picture of Andrea Bragonzi]Andrea Bragonzi
Finance Lead, DK

[Profile picture of Kirsty Grant]Kirsty Grant
Financial Customer Support & Account Receivables, UK

[Profile picture of Evelin Kazi-Groombridge]Evelin Kazi-Groombridge
Customer Support Representative, UK

Want To Join Baymard?

Were always on the lookout for UX talent to join our passionate team of UX researchers, auditors, and benchmarkers. Check our job board for openings or to set up a job alert.

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What Our Clients Say

Baymards research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.

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Contact Us

Email:
info@baymard.com

Phone US:
+1 (315) 216-7151

Phone EU:
+45 88 10 85 58

VAT no:
DK38748890

Postal & invoicing address:
Kastanie Alle 41,
3520 Farum,
Denmark

EU Address:
Flaesketorvet 68,
1711 Copenhagen,
Denmark

Dennis TerreyKirsty GrantAsger MoesbyNiel GanRaluca EneSphenn StansfieldMarilyn ShiCarl MacDonaldEvelin Kazi-GroombridgeMila KosaJulie CalvezSteffen HaferbierErika TothRichard LamIrina KuznetcovaDavid RuvalcabaEduardo Peixoto de AlmeidaKarolina RukaiteLaura MessinaKathryn ReevesDenise RusheAlan BlackwoodTanika PatelFredrik ZirathAnja MeerwaldNick HowardIrani SanghamBrooke FriesenbichlerMagnus NielsenSally CollinsAnia KlimczukAndy BorszSylwia ProlubszczikowaMalin LiljebladAlicia de Mora LosanaSalma MadwarAndrew KennethGrinne EdwardsMelissa CoeffierMihaela NourasWendy LimMichal BollinAnders NielsenSimon HuntMark CrowleyCassie GalanteBrett ChalupaRinaldo UgrinaRobert RussellEdward ScottJon ScreatonAndrea BragonziRebecca HugoChristian VindJoseph WaddingtonJamie HolstChristian Holst