A Plan for Every UX Team

Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!

Baymards training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.

Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action), from the perspective of consumer struggles. Baymards Usability research really complements our other existing research tools.

I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and theres a lot of excitement around adopting the ideas you have shared.

Weve used Baymard as a structured evaluation framework when auditing parts of our digital experience. In one fairly recent project, I mapped Baymards guidelines directly against the CONFIRMED app experience to systematically identify both smaller friction points and more fundamental usability gaps. This approach gave us a strong foundational overview of where the experience deviated from established UX best practices, and helped prioritize improvements [].

Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.

Excellent tool looking forward to using it with our other sites and prototypes as theyre developed.

I appreciated the detailed audit and found the readout to be insightful and inspiring. The Baymard team did a fabulous job of explaining methodology, answering questions, and providing best practice recommendations!

Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.