Analytics

Topic

Buffer News

Published

Jul 15, 2026

We rebuilt Buffer's analytics from the ground up. Meet Insights: powerful, actionable analytics that show you your next move, free to start for every creator, agency, and brand

Reading time3 minute read

Topic

Case Studies

Published

Jul 15, 2026

Dustin Kuhns runs social for arts and culture organizations across more than 10 channels. Here's why he uses Buffer, and how he uses Insights to guide what his clients do next.

Reading time5 minute read

Topic

Case Studies

Published

May 26, 2026

See how Marin Nedelev, a non-developer, uses Buffer's API with n8n to manage 77 social channels without writing a line of code.

Reading time3 minute read

Topic

Analytics

Published

Jan 7, 2026

If youve ever wondered how your brand really stacks up, these social media benchmarks will help you understand what good looks like.

Reading time13 minute read

Topic

TikTok

Published

Nov 10, 2025

In this guide, well go through everything you need to know about TikTok analytics how to access and read your TikTok analytics, what numbers you should track, and how to use this information to post smarter.

Reading time11 minute read

Topic

LinkedIn

Published

Jul 8, 2025

See how your LinkedIn posts perform with personal profile analytics. Track impressions, engagement, video views, and more right inside your Sent Posts tab. Its never been easier to learn whats working and keep growing.

Reading time3 minute read

Topic

Social Media Marketing

Published

May 13, 2025

Social media platforms and analytics tools give you lots of metrics to track. But how do you know which ones are right for youand how to make them work for your social media strategy?

Reading time19 minute read

Topic

Social Media Marketing

Published

Feb 17, 2025

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Heres how to create one from scratch.

Reading time11 minute read

Topic

Analytics

Published

Jul 31, 2024

This article will tell you everything you need to know to get valuable Facebook insights.

Reading time10 minute read

Topic

Content Marketing

Published

Nov 8, 2023

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

Reading time11 minute read

Topic

Analytics

Published

Nov 24, 2020

You can now analyze and report your results on LinkedIn, on top of Facebook, Instagram, and Twitter. This makes Buffer's analytics an all-in-one solution for these four popular social networks for businesses.

Reading time8 minute read

Topic

Analytics

Published

Sep 2, 2020

You can now measure and analyze your Facebook and Instagram boosted posts in Buffer, compare paid vs organic results, and add them to your social media reports.

Reading time7 minute read

Topic

Analytics

Published

Mar 11, 2020

Reading time4 minute read

Topic

Analytics

Published

Feb 12, 2020

Reading time5 minute read

Topic

Analytics

Published

Jul 16, 2019

Reading time7 minute read

Topic

Advertising

Published

Feb 19, 2019

Reading time10 minute read

Topic

Analytics

Published

Jul 27, 2017

Reading time8 minute read

Topic

Analytics

Published

Jun 6, 2017

Reading time14 minute read

Topic

Analytics

Published

Mar 17, 2017

Reading time5 minute read

Topic

Analytics

Published

Jun 3, 2016

Reading time10 minute read

Topic

Analytics

Published

Mar 17, 2016

Reading time10 minute read

Topic

Analytics

Published

Sep 21, 2015

Reading time12 minute read

Topic

Analytics

Published

Aug 24, 2015

Reading time12 minute read

Topic

Analytics

Published

Jun 12, 2015

Reading time8 minute read