Social Media Insights

Topic

LinkedIn

Published

Jul 22, 2026

We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Reading time13 minute read

Topic

TikTok

Published

Jul 20, 2026

We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says plus how to find your own best times.

Reading time14 minute read

Topic

Instagram

Published

Jul 14, 2026

We analyzed 9.6 million Instagram posts sent through Buffer to find the best time, day, and post format to help your content get seen.

Reading time18 minute read

Topic

Creator

Published

Jun 10, 2026

In this article, we detail two things that will help you grow as a creator in 2026: consistency and engagement.

Reading time15 minute read

Topic

Social Media Marketing

Published

Mar 25, 2026

We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

Reading time13 minute read

Topic

Data

Published

Mar 19, 2026

Video, photos, carousels, or text? We dug into Buffers data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more to find out which content format performs best.

Reading time11 minute read

Topic

Twitter

Published

Mar 13, 2026

We analyzed more than 8.7 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

Reading time11 minute read

Topic

Data

Published

Mar 5, 2026

We analyzed over 52 million posts across 10 platforms to discover the state of social media engagement in 2026. Here's how the data shapes up.

Reading time28 minute read

Topic

Facebook

Published

Feb 26, 2026

We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.

Reading time10 minute read

Topic

Threads

Published

Feb 24, 2026

Replying to Threads comments boosts engagement by 42%, according to our analysis of 128,000 posts. Here's why Threads rewards replies more than any other platform.

Reading time7 minute read

Topic

Threads

Published

Feb 4, 2026

We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement.

Reading time12 minute read

Topic

Instagram

Published

Jan 28, 2026

When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts.

Reading time7 minute read

Topic

Data

Published

Dec 23, 2025

According to our analysis of millions of social posts, these are the most widely-used emojis on all major platforms in 2025.

Reading time6 minute read

Topic

LinkedIn

Published

Dec 4, 2025

Replying to LinkedIn comments can boost engagement by 30%, according to our analysis of 72,000 posts. Learn why this works and how to make comment engagement sustainable.

Reading time4 minute read

Topic

Data

Published

Nov 12, 2025

Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.

Reading time7 minute read

Topic

Threads

Published

Oct 29, 2025

Up-to-date Threads statistics for 2026: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.

Reading time9 minute read

Topic

Facebook

Published

Oct 27, 2025

In this article, well break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.

Reading time5 minute read

Topic

Twitter

Published

Oct 14, 2025

We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.

Reading time4 minute read

Topic

TikTok

Published

Oct 8, 2025

Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.

Reading time6 minute read

Topic

Twitter

Published

Oct 2, 2025

In this article, we assess the impact of X Premium on the performance of posts.

Reading time7 minute read

Topic

Facebook

Published

Sep 11, 2025

This roundup covers Facebook statistics in 2025.

Reading time9 minute read

Topic

Instagram

Published

Sep 2, 2025

In this article, well break down the average Instagram engagement rate by follower tier and share what the numbers actually mean in practice.

Reading time7 minute read

Topic

LinkedIn

Published

Aug 28, 2025

Data-backed guidance on how often to post on LinkedIn in 2026 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.

Reading time9 minute read

Topic

Instagram

Published

Aug 13, 2025

Data-backed guidance on how often to post on Instagram in 2026 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.

Reading time10 minute read