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Brand and Publisher Assets - Cookies and Beyond Playbook

1st Party

Do now. AdChoices builds trust, and the playbook outlines what brands and publishers should do with their own notices and conversations to have with their data and tech partners.

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3rd Party

Have conversations with your brand and publishing partners about how you support targeted ads using a variety of identifiers in adherence with DAA Principles.

YourAdChoices Token ID-Based Opt Out/ Revocation Tool

Learn More

Technical Description PDF

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1st Party

Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.

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3rd Party

Integrate now.

YourAdChoices Preferences Tool (BETA)

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1st Party

Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.

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3rd Party

Test now.

WebChoices & Protect My Choices 2.0 (BETA)

Visit our Github Site for These Technical Details.

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1st Party

Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.

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3rd Party

Test now.

About Identifiers

We have enabled a free cross-industry resource to help advertisers explain existing and new identifiers to their audiences. This new webpage, AboutIdentifiers.org, describes the benefits of relevant advertising and how consumers can gain transparency and control when available identifiers about them are deployed.

We encourage all of our participants to link to this new resource from any owned or partners/clients-owned privacy policies, ads and apps. It is a comprehensive way to educate consumers about developing, cookie-less advertising measures and to provide them with meaningful control on every device and browser they use.

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