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Marketing Analytics Platform for Marketers | Improvado

[Improvado]

Product

Platform
Data Extraction and Loading Gather data from online and offline sources Data Ownership Centralize all your data into one trusted warehouse Data Transformation Get a quality dataset ready for further analysis Marketing Data Governance Get notified of any data, campaign or ops issues Reporting & Insights Easily analyze data and discover actionable insights AI Agent Solve your marketing analytics challenges in a few prompts

Integrations
Data Sources Explore our collection of pre-built sources Data Warehouses Organize data in your preferred storage Reporting Tools Analyze data via dashboards for any BI tool MCP Servers AI agent access to your data sources
Solutions

By role
Marketers Analysts Leadership
By use case
Marketing Mix Modeling Reporting

By industry

Brands Agencies Entertainment Retail & E-Commerce Healthcare & Pharma Finance & Insurance Software & Technology MarTech Food & Beverage Travel & Hospitality
Customers
Resources

Resources
Research library Marketing Research Original operator studies: company deep dives and industry maps Blog News Case studies Dashboards Product updates Guides & templates Docs Data dictionary

Company
About Careers Legal
Partners
Become a solution partner Become a technology partner
Pricing

Solutions For marketers

Measure the impact with trusted unified data

Forget chasing analysts for answers or begging engineers for data pipelines. With Improvado, all your campaign metrics live in one placeready when you are.

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1,000+ data sourcesAny warehouse or BI tool

Marketing OS Performance

which channel is wasting budget this quarter?

Google Ads HubSpot 4 sources reconciled to booked revenue

Paid Search is the leak $180K this quarter at 1.8 ROAS:

bar = spend value = roas

Paid Search 1.8

Google Ads Google Ads 4.2

Meta 3.4

Email/CRM 6.1

$180K reallocatable Q3 to date

Enterprise-grade security

[SOC 2 Type II AICPA certified]

[HIPAA compliant]

It's tough to be data-driven when the data won't keep up

Campaigns run across dozens of platforms that don't talk to each other

Reports arrive days late, with numbers that don't always line up

By the time you get answers, the budget is spent and the moment is gone

Improvado has got it covered

Everything you need to go from raw data to decisions, in one platform.

Get your demo

Data Extraction

Connect 1,000+ sales and marketing data sources.

Data Ownership

Centralize marketing data across channels and platforms.

Data Transformation

Automatically transform raw cross-channel data into an analysis-ready dataset.

Campaign Governance

Track campaign compliance with predefined rules.

Instant Intelligence

Automate up to 99.5% of routine analytics tasks with the Improvado AI Agent.

Built for the way enterprise marketers work

Unify your data

Connect 1,000+ platforms into one source of truth.

Expect 99.9% data accuracy

Automated pipelines clean and align metrics across every channel.

Explore your data your way

Ready-made templates or custom transformations for any use case.

Peace of mind

SOC 2, GDPR, HIPAA, and CCPA compliance built in.

[SOC 2 Type II AICPA certified]

[HIPAA compliant] GDPR CCPA

Professional services

Custom integrations

Our team builds missing connectors and ensures correct data flow.

Expert help

Assistance building analysis-ready datasets for MTA or MMM.

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

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Waleed Noury

Senior Media Analyst, Activision

Unlock AI-powered marketing analytics to drive higher ROAS

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