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Marketing Mix Modeling (MMM) Software | Improvado
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Solutions Marketing Mix Modeling

Enterprise-Grade MMM Without Traditional Cost & Complexity

Most Marketing Mix Modeling projects freeze the moment they're delivered. Improvado provides a fully supported MMM that stays up-to-date, shows what's working across channels, and lets you test unlimited "what-if" scenarios without static, locked-down setups.

1,000+ data sourcesAny warehouse or BI tool
Marketing OS Media mix
if i shift budget from meta to youtube, what happens to revenue?
Google Ads MMM incremental revenue, not clicks

Revenue grows Meta is past saturation, YouTube still has headroom:

share of incremental revenue
Base / organic 46%
Paid social 24%
Video 18%
Google Ads Search 12%
what-if: 20% Meta YouTube modeled +$310K/qtr
Enterprise-grade security
SOC 2 Type II AICPA certified [SOC 2 Type II AICPA certified] HIPAA compliant [HIPAA compliant]

Trusted by enterprise marketing teams

User-friendly data science for better budget decisions

Cross-Channel Saturation Analysis

Find the most effective spend for each channel. See how performance changes as you increase or reduce spend, and when additional budget stops paying off.

Waterfall Drivers + Seasonality

See the "why" behind every change in performance. Break results into componentsbaseline trends, marketing impact, and outside influencesto understand how each factor contributed.

Causal Impact Analysis

Stop funding "claim stealers." Prevent channels from taking credit they didn't earn and see which channels actually drove incremental revenue.

Data Error Protection

Protect insights from data errors. Improvado automatically detects spikes, drops, outliers, and other data issues across channels to keep your results accurate.

AI Agent

Ask a questionget a clear answer instantly. Type or speak any marketing question, and the AI Agent pulls the right data, builds a dashboard, and explains what's happening in plain language.

Seamless Integration

Integrate your entire marketing stack. With 1,000+ available integrations and full white-glove support, your MMM gets every required data stream without manual work on your side.

Privacy & security

Your data stays secure

SOC 2, HIPAA, GDPR & CCPA compliant

Your MMM runs in a fully certified environment that meets strict privacy and regulatory standards.

Hosted on Microsoft Azure infrastructure

All data processing, storage, and modeling runs in an enterprise-grade, access-controlled cloud environment.

No data sharing, no training on your data

Your confidential marketing data is never shared, sold, or used to train any external models.

SOC 2 Type II AICPA certified [SOC 2 Type II AICPA certified] HIPAA compliant [HIPAA compliant] GDPR CCPA
We are at the point where we can use MMM to start making optimizations, even if we're marketing, not data people.
Anonymous
Director of Digital Marketing & Media, Full-service performance marketing agency LA, US

Transform the way your organization works with data

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Improvado saves about 90 hours per week and lets us focus on analysis rather than routine data aggregation.

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Jeff Lee
Head of Marketing Data, ASUS
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