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Marketing Analytics for Retail & E-Commerce | Improvado

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Solutions For Retail & E-Commerce

One place to see what's driving sales

Marketing data is scattered across channels, platforms, and agencies alike. Each claims the same sale. None tells the whole story. Equip your team with unified insights, so every decision is faster and backed by data you can trust.

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1,000+ data sourcesAny warehouse or BI tool

Marketing OS Sales performance

which channels and SKUs actually drive sales?

Google Ads 4 sources POS + online reconciled

Paid social drives the most revenue but Marketplace is closing fast:

bar = revenue last month

Paid social $486K

Paid search $342K

Online store $291K

Marketplace $178K

insights down to SKU level online + POS in one view

Enterprise-grade security

[SOC 2 Type II AICPA certified]

[HIPAA compliant]

Proven outcomes

Proven outcomes for Retail & E-Commerce teams

See what happens when data finally works the way your business needs it to.

Faster time-to-market

By using plug-and-play integrations instead of building them in-house.

Data accuracy

99.9%

Without constant double-checking numbers across platforms and channels.

Saved weekly

90h

By replacing manual data processing with automated workflows.

The unified data pipeline that powers omnichannel marketing

Connect your marketing data

Connect everything from Amazon Ads to your POS system in one place.

Harmonize cross-channel metrics

Automatically align naming, structure, and formats across different channels.

Enforce marketing guidelines

Track campaign compliance and data consistency with pre-defined rules and alerts.

Automate marketing reporting

Get faster insights at all levels, from regional sales trends to SKU-level performance.

Why top Retail & E-Commerce teams choose Improvado

Custom data source connectors

Use 1,000+ integrations available out of the box and we'll build what's missing.

250+ pre-built data governance rules

Apply existing rules based on industry best practices or add custom KPIs in minutes.

Multi-touch attribution, simplified

Attribute 100% of your media spend, powered by clean data and customizable MTA models.

Marketing analytics AI agent, available 24/7

Ask complex questions, get instant answers without waiting on analysts or writing long SQL queries.

Stop losing revenue to data blind spots

Without Improvado

Marketing, sales, and retail media data scattered across tools
Analysts stitching together reports
Inconsistent naming, metrics, and reporting logic
Offline and online data remain disconnected
Limited visibility into product performance by region or channel
Delays in identifying underperforming campaigns

With Improvado

One place to see your data from retail media, sales, and marketing
Automated reporting processes
Standardized metrics and taxonomies across platforms
POS & online data together provide a 360 customer view
Insights by SKU, brand, region, device, and beyondready when you are
Real-time alerts and insights instantly available on demand

Ready to see what's really driving sales?

Connect retail media, sales, and marketing into one 360 view of performance.

Get your demo

U UK-based fitness apparel & accessories brand

Proven results

Scattered data across paid and organic channels limited the team's ability to adjust campaigns effectively and scale insights.

60h per week saved by automating reporting workflows

Unified paid & organic data across TikTok, Facebook, Spotify, and more

How Improvado helped

Centralize multi-channel marketing data
Normalize data structure
Automate reporting workflows across the warehouse and BI stack

Read the full story

Today, we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado.

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Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Track what drives results, no matter how complex the customer journey

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