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B2B

B2B articles, insights, and best practices from the Mirakl team.

20 publications
Mirakl and Bunzl partnership logo [Mirakl and Bunzl partnership logo]

Turning complexity into a competitive edge: the story of BunzlOne

Jul 20, 2026B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
Preparing for agentic commerce in B2B: A practical readiness framework [Preparing for agentic commerce in B2B: A practical readiness framework]

B2B agentic commerce readiness framework

May 13, 2026B2B
Dickel Sooriah [Dickel Sooriah]
Dickel SooriahVP of B2B Commerce Solutions, Mirakl
The hidden margin leaks in spare parts: where OEMs lose money and how to plug the holes [The hidden margin leaks in spare parts: where OEMs lose money and how to plug the holes]

The hidden margin leaks in spare parts: where OEMs lose money and how to plug the holes

Apr 30, 2026B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
Why non-genuine parts are winning (and how OEMs should respond) [Why non-genuine parts are winning (and how OEMs should respond)]

Why non-genuine parts are winning (and how OEMs should respond)

Apr 21, 2026B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
How ABB is elevating digital customer experience with a partner-fulfilled platform [How ABB is elevating digital customer experience with a partner-fulfilled platform]

How ABB is elevating digital customer experience with a partner-fulfilled platform

Feb 19, 2026B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
Top 5 AI Trends in B2B Reshaping Commerce in 2026 [Top 5 AI Trends in B2B Reshaping Commerce in 2026]

Top 5 AI Trends in B2B Reshaping Commerce in 2026

Jan 21, 2026B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
5 steps to unified commerce orchestration for multi-subsidiary organizations [5 steps to unified commerce orchestration for multi-subsidiary organizations]

5 Steps to Unified Commerce Orchestration for Multi-Subsidiary Organizations

Dec 12, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
How manufacturers can turn fragmented distribution channels into digital growth engines  without channel conflict [How manufacturers can turn fragmented distribution channels into digital growth engines without channel conflict]

How manufacturers can turn fragmented distribution channels into digital growth engines

Dec 4, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
How to scale your dropship supplier network without compromising supply chain reliability [How to scale your dropship supplier network without compromising supply chain reliability]

How to scale your dropship supplier network without compromising supply chain reliability

Dec 3, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
The challenges of multi-entity B2B organizations: why key customers struggle to buy across subsidiaries [The challenges of multi-entity B2B organizations: why key customers struggle to buy across subsidiaries]

The challenges of multi-entity B2B organizations: why key customers struggle to buy across subsidiaries

Nov 25, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
How to build a unified customer journey for B2B buyers across multiple business units [How to build a unified customer journey for B2B buyers across multiple business units]

Building a unified customer journey for B2B buyers across multiple business units

Oct 22, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
5 reasons to digitize and automate your aftermarket operations [5 reasons to digitize and automate your aftermarket operations]

5 reasons to digitize and automate your aftermarket operations

Oct 2, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
Defending the parts business: Strategies to stop margin erosion from cheap alternatives [Defending the parts business: Strategies to stop margin erosion from cheap alternatives]

Defending the parts business: Strategies to stop margin erosion

Oct 2, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
Turning fragmented sales channels into profitable growth in B2B [Turning fragmented sales channels into profitable growth in B2B]

Turning fragmented sales channels into profitable growth in B2B

Sep 22, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
From legacy to leadership: Conrads journey to B2B marketplace success [From legacy to leadership: Conrads journey to B2B marketplace success]

Place to Be Podcast S01E05: Conrad's 100-Year innovation journey from warehouse to b2b marketplace

Aug 6, 2025B2B
Ashley Parker [Ashley Parker]
Ashley Parker
Breaking the cannibalization myth: How manufacturers use D2C platforms to empower distributors [Breaking the cannibalization myth: How manufacturers use D2C platforms to empower distributors]

How D2C platforms drive growth for manufacturers and distributors

Jun 17, 2025B2B
Karthikeyan Jawahar [Karthikeyan Jawahar]
Karthikeyan JawaharProduct Marketing Manager, Mirakl
From retail giant to B2B player: Exploring the strategy behind Amazon Business [From retail giant to B2B player: Exploring the strategy behind Amazon Business]

From retail giant to B2B player: Exploring the strategy behind Amazon Business

May 30, 2025B2B
Ashley Parker [Ashley Parker]
Ashley Parker
Avoid losing $182M by building a resilient supply chain with B2B platforms [Avoid losing $182M by building a resilient supply chain with B2B platforms]

Building supply chain resilience with B2B platforms

May 19, 2025B2B
Marc Teulires [Marc Teulires]
Marc TeuliresGM of Customer Success, EMEA & Global B2B, Mirakl
How Online Metals became the go-to marketplace for metals and plastics [How Online Metals became the go-to marketplace for metals and plastics ]

How Online Metals became the go-to marketplace for metals and plastics

May 6, 2025B2B
Ashley Parker [Ashley Parker]
Ashley Parker
Transforming the pharmaceutical industry through Cencora's one-stop shop model [Transforming the pharmaceutical industry through Cencora's one-stop shop model]

Transforming the pharmaceutical industry through Cenora's one-stop-shop model

Apr 22, 2025B2B
Ashley Parker [Ashley Parker]
Ashley Parker

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