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Connect DTC and HCP Engagement - Swoop

Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop Best AdTech Privacy Solution

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

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Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isnt just a best practice. Its a necessity.

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Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoops Patented Predictive Non-Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoops patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Solutions

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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Communities

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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About Swoop

Swoop

Putting People First: Swoop Earns 2026 Best Places to Work Recognition

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026s Best Places to Work.

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PRESS RELEASE

MarTech Breakthrough Awards Name Swoop Best AdTech Privacy Solution

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world

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Insights

Artificial Intelligence

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

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Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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Contact

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Connect DTC and HCP Engagement

Help your clients turn privacy-safe audience signals into coordinated activation accelerating therapy adoption and improving patient outcomes.

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One audience. All channels.

Swoop audiences are channel agnostic, enabling our partners to better support healthcare marketers and engage ideal patients and HCPs.

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Plan

Understand target DTC and HCP channel and media consumption. Optimize cross-channel attribution via advanced data-driven audiences.

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Activate

Unify the targeting of qualified patients and providers across channels and devices to maximize media ROI.

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Measure

Leverage actionable insights to optimize activation towards audience quality and inform more strategic future planning.

Suitable for use in all 50 states

Partners trust Swoop as the industry leader in consumer privacy compliance at the national and state-level.

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De-identified Health Data

All health data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed.

Zero-Knowledge Methodology

Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).

Sustained Compliance

Our privacy-by-design approach goes above and beyond current state and federal legislation, putting consumer privacy first.

Top-performing DTC and HCP audience segments

Swoops platform-agnostic approach creates data consistency and seamless audience activation.

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Swoop Audience Solutions

Swoop connects patients and their providers allowing marketers to engage a unified audience in the ideal moment.

SOLUTION

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Drive Rx lift and lifetime patient value with 99% accuracy and 100% privacy compliance in all 50 states.

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SOLUTION

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Go beyond traditional NPI segmentation and PLD reporting by quantifying every HCP’s brand value.

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SOLUTION

[Swoop TV Audiences logo]

Unify campaign optimization across data-driven linear, addressable, and connected TV.

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SOLUTION

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Engage the largest opted-in patient communities across 70+ rare and chronic conditions.

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SOLUTION

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Predict tomorrows target today to reach DTC and HCP audiences before health events occur.

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SOLUTION

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Accelerate therapy adoption with intelligence that helps patients start treatment without delays and stay on therapy.

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Resources

Artificial Intelligence

How AI Helps Bridge the Gap Between Outreach and Meaningful Engagement

Discover how AI turns fragmented data into actionable insights for life science marketers in this MM+M podcast with Swoops Romain Bogaerts.

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Artificial Intelligence

AI Automation Slashed the Price of HCP Marketing. What’s Your Next Move?

Swoop CTO Sim Simeonov discusses how AI automation is disrupting legacy HCP marketing and empowering life science leaders to drive measurable brand value.

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DTC Audiences