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Conversational AI for Pharma Brand Sites | Swoop

Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop Best AdTech Privacy Solution

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

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Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isnt just a best practice. Its a necessity.

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Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoops Patented Predictive Non-Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoops patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Solutions

Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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Communities

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

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About Swoop

Swoop

Putting People First: Swoop Earns 2026 Best Places to Work Recognition

Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, has been named one of 2026s Best Places to Work.

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PRESS RELEASE

MarTech Breakthrough Awards Name Swoop Best AdTech Privacy Solution

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technology around the world

Learn More

Insights

Artificial Intelligence

The Future of Rare Disease Marketing is Patient-First and Privacy-Safe

Swoop helps brands find, engage, and support rare disease patients earlier through privacy-safe, data-driven solutions.

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Artificial Intelligence

The Rare Disease Lifecycle: How to Listen, Launch, and Support Effectively

Discover how UCB and Swoop use a patient-first blueprint to navigate the rare disease journey, from early listening to long-term patient support.

Learn More

Contact

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Understand the patients and HCPs actively seeking information on Brand.com

Swoop Web Solutions help brands generate website experiences that lead to better user engagement, richer audience understanding, and actionable RWD-driven insights.

Let’s Connect

Consumers engage.
Brands receive:

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Improve consumer and HCP access to relevant, MLR-approved content through intelligent site experiences.

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Capture richer signals about visitor
questions, interests, and intent.

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Translate signals into insights that
improve audience, content, and
channel decisions.

Intelligence layer links engagement data to RWD and campaign performance.

100+

Brands successfully launched

15

Therapeutic areas

1.3B+

Privacy-safe conversations

8

Years of pharma expertise

Intelligent Search: Help patients find answers in the moment

Streamline access to information on site
Create actionable insights from anonymous web data
Launch with ease

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Brand.com Intelligence

Strategic Insights

Uncover trends in HCP and patient queries, channel preferences, and content gaps.

Real World Data

Find priority audiences, including diagnosis and treatment, adherence levels, and insurance distribution.

NPI-level insights for HCP.com

Match engagement data from HCPs to verified NPIs to gain deep, AI-driven HCP Audiences insights.

Intelligent Chat: Transform patient engagement

Privacy-safe, first-party data captured in the moment of need through a next-generation engagement experience on brand.com.

24/7 access to 100% MLR-approved product information
Understands contextual natural language inquiries
Links ad creative with agent greeting for personalized experiences
Scales across multiple products and indications
Provides in-agent user consent to comply with all necessary regulations

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The Swoop marketing ecosystem:
It just works

Connect customer engagement with Swoop Web Solutions to our Real-World Data universe.

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Identify target patient and provider knowledge gaps.

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Refine and build ideal audience personas.

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Close the loop between audience creation, activation, engagement, and first-party data for a 360-degree view of the customer.

Transform customer engagement on brand.com

100% MLR-compliant answers to patient and provider medical questions in the moment of need.

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Patient Inquiry

When looking for medical information, patients, and caregivers need fast, easy-to-understand answers to their questions.

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HCP Inquiry

Physicians’ time is more limited than ever, which is why the legacy brand.com experience doesn’t work for their schedule.

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DTC Contextual Engagement

When a physician enters a brand’s website from a marketing activation, they expect to continue the conversation, not start over.

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HCP Contextual Engagement

Traditional pharmaceutical brand websites are difficult to navigate for patients, but an agentic experience changes that.

Resources

Swoop Web Solutions

From Whispers to Wisdom: AIs Role in Demystifying IUD Conversations

How Swoop Web Solutions provide patients and providers round-the-clock, accurate information.

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Conversational AI

Conversational AI in Pharma: Avoid the Pitfalls of Building In-House

In todays digital world, patients and healthcare providers (HCPs) expect instant access to information. With 82% of consumers preferring conversational AI over waiting for a customer service representative, the question isnt if pharmaceutical brands should implement a virtual agent on their website, but how.

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Swoop Web Solutions

Eliminating Knowledge Gaps and Improving Marketing Strategies with First-Party Data

A leading womens health brand sought to improve the customer experience with streamlined engagement while gaining a better understanding of needs. Swoop Web Solutions implemented on brand.com provided prospective and on-therapy patients and HCPsan always-on, easy-to-use resource for medical information, while generating valuable first-party data.

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