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Where data and intelligence is put to work – converting clean, segmented, high-intent audiences into outreach, conversations and revenue
Activation Services is where data becomes pipeline. Once audiences are clean, segmented and ready, the focus shifts to getting them into market – through email, direct mail, outbound calling or multi-channel automation. Services are available fully managed by the Market Location team, or through supported self-serve platforms, depending on your internal capability and preference. Either way, the same verified data and specialist support sits behind every campaign – so outreach lands on the right businesses, with the right contacts, at the right moment.
Market Location have experience sending over 15 million emails a month on behalf of clients. Our managed email service handles the entire process: target audience selection, template build, send management, real-time statistics and offline data for targeted follow-up.
If you have your own customer or prospect dataset and need to append email addresses, we can match your data to our UK B2B database and confirm how many new or updated email addresses are available – plus how many additional contacts with emails we can append to your company records.
Email addresses are licensed for 12 months, with a strategy of maximum one cold email per month to respect the rights of data subjects. Campaign requirements that differ from this standard are discussed on a case-by-case basis.
For internal marketing teams that want more control over templates, send strategy and timing, Market Location provides direct access to our email platform with full training and ongoing support.
The platform is separate from the UK B2B dataset, so you can also upload other data you hold and include those records in sends alongside Market Location data.
A number of our customers include direct mail in their marketing mix – particularly where email coverage is limited or they want to stand out. Market Location works with an ISO 27001-certified print partner (not an in-house print team) to deliver end-to-end direct mail campaigns for lead generation and brand awareness.
One contact point, one supplier relationship – and a partner with the same data security and GDPR ethics as Market Location.
Tell us about your campaign goals – whether you want a fully managed service or supported self-serve, we’ll help you find the right approach and get moving quickly.
Our email data achieves 92% deliverability with less than 0.5% hard bounce rate – maintaining your domain reputation and ensuring consistent inbox placement.
Every email address is confirmed by a real person via telephone, with the data subject informed of the purpose of holding their information. All data is processed in accordance with UK GDPR and PECR. We are ICO-registered and ISO 27001/27701 certified.
Yes. The managed broadcast service can work with client-supplied templates or build new ones – our team will advise on best practice for deliverability and engagement.
Real-time online campaign statistics are available during and after every broadcast, including open rates, click rates, bounces and unsubscribes. Offline lead data for follow-up is supplied in your preferred format.
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