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RevOps teams need a reliable data foundation to build accurate forecasts, design effective territories and maintain CRM hygiene. Market Location’s human-verified UK B2B data provides that foundation – enriched, matched and continuously maintained.
The Problem
A CRM full of dirty data doesn’t forecast – it guesses. Duplicate records, stale contacts, businesses that closed two years ago still showing as active accounts – all of it erodes forecasting confidence, distorts territory plans and wastes the time of the people who rely on the data.
Revenue operations is only as effective as the data it operates on. Market Location helps RevOps teams fix that foundation.
Quantify the real UK addressable market for any segment, territory or vertical. Build structured territory plans backed by verified data – not inflated counts. Export audiences for CRM import and ongoing outreach.
Automatically enrich CRM records with intent signals from website behaviour. See which existing accounts are researching new products or visiting competitor content and give account managers the intelligence to act before it’s too late.
Match your CRM data against the Verified Business Universe to update stale records, append missing fields and remove gone-away businesses. Append up to 550 verified B2B fields – sector, employee size, turnover, decision-maker contacts and more.
Market Location’s analytical consultancy team builds territory plans, sizes market opportunity and produces penetration reports – giving RevOps leaders the strategic context to design effective coverage models.
B2B Human-verified data
The Verified Business Universe is the foundation that makes every RevOps data initiative more reliable. 1.5 million confirmed trading UK businesses, continuously maintained through telephone verification – giving RevOps teams a CRM enrichment source they can trust.c
Yes. Our Data Enrichment service matches your CRM against the Verified Business Universe and appends up to 550 verified B2B fields – updating stale records, adding missing contacts and flagging businesses that are no longer trading.
Data extracts are compatible with Salesforce, HubSpot and all major CRM platforms. Our team can support direct API integrations where required.
For most RevOps teams, a quarterly data refresh maintains acceptable CRM hygiene. For high-velocity sales environments or where data is used for outbound calling, monthly or continuous refresh via a data licensing arrangement is recommended.
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