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[Market Location]
Reach the right UK businesses with campaigns built on human-verified data, run end to end by a specialist team, and see the pipeline your emails influence.
Managed B2B email marketing is where a specialist team handles the campaign process for you, from audience selection and email build through to delivery, reporting and lead follow-up.
Outreach is Market Locations fully managed service, combining human-verified UK B2B data, campaign expertise, deliverability support and attribution tools to help sales and marketing teams generate measurable pipeline without managing campaign execution internally. Campaigns can be run entirely for you, or you can stay as involved as you want across audience selection, messaging and template design.
B2B email campaigns underperform when the data, targeting, deliverability or measurement is weak. The message may be good, but poor foundations make it harder to reach the right people and prove what the campaign achieved.
Outdated, inferred or scraped records create waste before the campaign begins. Market Location uses human-verified data built around real, trading UK businesses.
Sending to everyone dilutes the message and the results. Campaigns perform better when the audience is selected around sector, location, size, role and commercial fit, which is what the Verified Business Universe is built for.
A campaign that lands in junk never had a chance, however good the message. Inbox placement depends on data quality, domain reputation and send management, and it needs maintaining across every campaign rather than fixing once.
B2B buying cycles run long. If reporting stops at opens and clicks, the enquiry that arrives six weeks later gets credited to organic or direct, and the campaign that prompted it looks like it did nothing.
We run the campaign from strategy through to reporting. You see what is happening at every stage, and you can be as involved as you want to be.
THE DATA
Every Outreach campaign runs on the Verified Business Universe, our continuously maintained view of real, trading UK businesses. Cleaner data changes what happens next. Fewer wasted sends, better targeting, and campaign activity focused on businesses that are active, contactable and commercially relevant.
A prospect may read an email, leave the inbox, search your brand, visit your website and submit an enquiry weeks later. Without attribution, that activity looks like it came from somewhere else entirely, and the campaign that started it gets no credit.
Outreach is built to show the influence email has on pipeline, not just immediate engagement.
Campaign reporting covers engagement, replies, landing page activity, website visits, conversions and attributed lead activity. Sales teams get a clear view of who is worth calling first, rather than a list of everyone who opened.
We compare campaign audiences against later enquiries, CRM opportunities and customer records across 30, 60 and 90 day windows. That surfaces activity standard email metrics miss entirely: the enquiry that arrives six weeks after a send and looks like it came from nowhere.
LeadsStream identifies UK businesses visiting your website before they fill in a form. When a campaign prompts someone to search your brand or visit your site, LeadsStream shows which businesses are engaging and where follow-up is worth the effort.
Trophy Events sell bespoke corporate hospitality to business owners and senior executives. They came to Market Location in 2022 after struggling to reach the right audience, and have run managed email campaigns with us ever since.
“Market Location has been a fantastic team to work with. They’ve played a key role in supporting our outbound sales efforts, and thanks to their help, we’re now winning new business on a daily basis.” Scott Richardson, Managing Director, Trophy Events
Compliance
Under PECR you can email corporate subscribers such as limited companies, LLPs and public bodies without prior consent, provided you identify yourself and give an easy way to opt out. Sole traders and some partnerships count as individual subscribers, so different rules apply and we flag those records separately.
Outreach is built for compliant email marketing. We use corporate email data with compliance filtering applied before any send, and every address is telephone-verified for third-party communications. You always see what was sent, to whom and how it performed.
Tell us what you are trying to achieve and we will come back with an approach.
Yes, B2B cold email is legal in the UK under PECR, provided the recipient is a limited company, LLP or public body, the email is relevant to their role, there is an easy way to opt out, and the sender is identifiable. UK GDPR also applies, since a named business contact is still personal data. Market Location’s email data meets all these requirements – every address is telephone-verified for third-party communications and belongs to a confirmed trading business.
A managed service means the provider runs the campaign rather than handing you a tool. With Outreach, Market Location handles audience selection, template build, campaign creative, deliverability and send management, then reports on performance and deliver leads straight to you.
At a minimum, your side is the brief: your audience, your offer, your sales process and what you want the campaign to achieve. From there the campaign can be executed entirely for you, or you can stay as involved as you want, signing off audience selections, shaping the messaging or reviewing templates before they go out. Teams work with us in numerous ways.
The alternative is running campaigns in-house, which means owning the data, the platform, domain reputation and the reporting yourself. Managed makes sense when a team has the commercial need but not the time and resource.
Cost is driven by three things: the size of the audience, how many sends the campaign involves, and whether it is a one-off campaign or an ongoing programme.
A single send to a tightly defined audience of a few thousand contacts at the lower end. A multi-sector programme running across the year, with top quality data, creative and reporting included, sits considerably higher.The measure worth applying is cost per meaningful conversation rather than cost per record. A cheap list that reaches dissolved businesses or people who left two years ago costs more once wasted sales time is counted.
Market Location quotes against the audience and campaign plan, so a 30-minute conversation is usually enough to give you an indicative figure.
Yes. Market Location supplies B2B email data directly as well as running managed campaigns, and plenty of clients do both.
Buying data makes sense when you have a team, a platform and the deliverability expertise to run campaigns yourself. You get the audience and take it from there. Buying B2B data is legal in the UK when it is compliantly sourced and used within PECR and UK GDPR, which is what our verification process is built around.
A managed campaign makes sense when you want the outcome rather than the operation, or when domain reputation, template build and reporting are not things your team has time to own. The data underneath is the same either way.
If you are not sure which fits, a 30-minute conversation will settle it quickly.
Deliverability is whether an email arrives in the inbox rather than the junk folder or nowhere at all. It is driven by two things: the quality of the data you are sending to, and the technical reputation of the sending domain and IP.
Data comes first. Sending to dead addresses generates hard bounces, and a high bounce rate damages sender reputation for every campaign that follows. Market Location email addresses are telephone-verified against a confirmed trading business, which is why campaigns run at over 92% delivery with hard bounces below 0.5%.
The technical side is managed alongside it: domain and IP reputation, authentication, send volumes and pacing, and monitoring across campaigns rather than one send at a time.
Deliverability is not a one-off fix. It is maintained across every campaign, which is a large part of what a managed service is for.
B2B open rates vary widely by audience and list type. Broad cold campaigns to large audiences typically sit in the single digits. Tightly targeted sector campaigns perform better. Campaigns sent to warm or existing contacts, particularly from a named individual rather than a brand, perform better again and can reach several times the rate of a cold broadcast.
Two things are worth knowing about the number itself. Open tracking has become unreliable, because Apple and Outlook privacy features can register opens that never happened and miss ones that did. And an open only tells you the subject line worked, not that the campaign generated anything.
A more useful set of measures is replies, landing page conversions, website visits from campaign recipients and enquiries that arrive in the weeks after a send. Outreach reports on those alongside opens and clicks, so campaign performance is judged on what it influenced rather than on who looked.
Some responses arrive within days of a send. Replies, landing page conversions and website visits from campaign recipients usually show up in the first week or two.
Pipeline takes longer. B2B buying cycles mean a prospect may read an email, do nothing for a month, then arrive through your website or pick up the phone when the need becomes urgent. That activity is genuinely campaign-influenced but it rarely looks like it, which is why match-back analysis tracks engagement across 30, 60 and 90 day windows.
A realistic view is early signals in the first fortnight, a clearer picture of campaign influence after 30 to 90 days, and better results from a sustained programme than from a single send. Judging a campaign purely on the week it lands will understate what it did.
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