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Cdric Epiard Mirakl
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Cdric Epiard [Cdric Epiard]

Cdric Epiard

VP of Product, Mirakl Ads

Cdric is VP of Product for Mirakl Ads, where he leads the development of Mirakl's retail media platform. He brings over 15 years across the full retail media value chain, from programmatic buying and ad operations to data, BI and automation. At Cdiscount, he built one of France's first non-food retail media trading desks and led product across sponsored ads, search and shopping, helping shape one of the country's earliest mature retail media programs.

4 publications
May 1, 2026Retail Media

Building a high-performance retail media program: Scaling your platform

Discover how to navigate the retail media maturity journey, from macro KPI management to precision trading. Explore the role of AI-driven recommendations, one-click actions and real-time data in scaling your program.

Cdric Epiard [Cdric Epiard]
Cdric EpiardVP of Product, Mirakl Ads
Jan 29, 2026Retail Media

Building a high-performance retail media program: Tech and data at Scale

Move from generalist teams to specialized business units. Learn how to handle the structural and technical pressure of rapid retail media growth.

Cdric Epiard [Cdric Epiard]
Cdric EpiardVP of Product, Mirakl Ads
Jan 20, 2026Retail Media

Building a high-performance retail media program: The 3 levels of maturity

Learn how to scale your retail media program from a pilot phase to a professionalized, high-scale engine. Explore the three levels of maturityfrom initiation to advanced orchestrationwhile balancing revenue growth with a high-quality customer experience.

Cdric Epiard [Cdric Epiard]
Cdric EpiardVP of Product, Mirakl Ads
Dec 22, 2025Retail Media

Building a high-performance retail media program: A field-tested guide

Master retail media monetization with battle-tested strategies. Learn to balance stakeholder needs, protect customer experience, and drive sustainable growth for your marketplace.

Cdric Epiard [Cdric Epiard]
Cdric EpiardVP of Product, Mirakl Ads

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