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Any Agent. Any Stack. One Improvado. | Improvado
NEWUnified secure data for any agent

Any agent
Any stack
One clean data layer

Built your own agent? Connect any agent framework to your full marketing data platform and give it lasting memory of everything your team has taught it.

Enter your work email:
Overnight anomaly sweeplive

Anything off overnight?

Sweeping 52 accounts via Improvado MCP
Your agent
3anomalies flaggedacross 52 accounts · 412 ms full sweep
Top anomaly+38.4%
US-Search-Brand
vs baseline · last 24h
Coverage
52 / 52 accounts · every 15 min · automatic
RunConfig
POST mcp.improvado.io/v1/query Run
Overnight run
0.00sagent.initwatcher up
0.08smcp.sessionall accounts
0.15sfan-out52 accounts
0.31sflag+38.4% US-Search
0.38sgraph.writecontext saved
0.41sagent.done3 found · 412 ms
+15mnext sweepscheduled
3
anomalies flaggedacross 52 accounts · 412 ms full sweep
Top anomaly+38.4%
US-Search-Brand
delta vs baseline · window 24h · notified on_anomaly
anomaly context written to the knowledge graph
Sweep coverage
52/52 accounts · every 15 min · automatic
MarketingTechnical
10.00sagent.init spend-anomaly-watcher
20.08smcp.session scope all_accounts
30.15sfan-out 52 governed accounts queried
40.31sflag US-Search-Brand +38.4%
50.38sgraph.write anomaly context persisted
60.41sagent.done 3 anomalies · 412 ms
{
  "run_id": "r_8f2ac41",
  "accounts_scanned": 52,
  "anomalies": 3,
  "top": {
    "account": "US-Search-Brand",
    "delta_spend": "+38.4%",
    "window": "24h"
  },
  "memory": "knowledge graph",
  "duration_ms": 412
}
Trusted by marketing teams at All customer stories →
ASUS [ASUS]
illycaffe [illycaffe]
AdRoll [AdRoll]
SoftwareOne [SoftwareOne]
University of San Francisco [University of San Francisco]
AdCellerant [AdCellerant]
Booyah Advertising [Booyah Advertising]
Eicoff [Eicoff]
CV (Christian Vision) [CV (Christian Vision)]
Yodel Mobile [Yodel Mobile]
Chacka Marketing [Chacka Marketing]
How it works

From framework to production in three steps

Connect once, ask in plain English, and your agent keeps everything your team taught it - on whatever framework you build with.

1

Connect

SETUP

Connect your agent to Improvado once - secure access is granted at onboarding, no keys pasted into your code.

PII masked · SOC 2 Type II · EU residency

Set up once at onboarding - nothing for your team to install or maintain.

2

Ask anything

ASK

Your agent pulls from any connected source in one ask - no per-platform integrations to build or maintain.

Scan all our accounts for spend anomalies overnight.
Scanned 52 accounts · flagged 3 anomalies. Biggest: US-Search-Brand, +38.4% spend.
Pause the worst one.
Paused it - reversible, fully logged, ~$92K protected this month.

412 ms median answer · every number source-cited · saved to shared memory

A live answer from your connected data.

3

It remembers

MEMORY

Your agent keeps long-term memory - it saves what it learns and recalls it in every later run, shared across your team.

Long-term memoryalways on
  • CAC target $410set by your team
  • Your naminglearned on run 1
  • Past findings52 accounts watched
recalled in every later run, shared across your agents

Saved to your team's shared memory.

See the technical setupThe exact commands, queries & scheduling - for your engineers and AI agents
1Show setup command2See the request3See whats stored
Copy
# 1 - Show setup command
{
  "mcpServers": {
    "improvado": {
      "url": "https://mcp.improvado.io/v1"
    }
  }
}
# 2 - See the request
POST /v1/query  { agent, scope: "all_accounts" }
200 OK  52 accounts scanned  3 anomalies
top: US-Search-Brand  +38.4% spend
$ status: ok  latency 340ms
# 3 - See whats stored
mcp.memory.write("cac_target", $410)
recalled next run  persisted across sessions
graph: 214 nodes  shared across agents
$ status: ok  ttl 30d
What teams build on Improvado

Show me what a custom agent does for spend anomalies

One connection to all your data - pick a use case to see what a custom agent delivers.

Spend anomalies Budget pacing Competitive digest Data QA
3$179K at risk
anomalies flagged
Spend anomaly watcher · scanning 52 accounts every 15 minutes.
0.08sQueried spend across 52 accounts52 scanned
0.31sFlagged US-Search-Brand spend delta+38.4%
0.41sAnomaly context written to the knowledge graphok
US-Search-Brand+38.4%vs 30-day baseline
EU-Display+21.2%vs 30-day baseline
APAC-Video+9.8%watching
Coverage 52/52 accounts Latency 0.41s Next scan 12m
3$179K at risk
anomalies flagged
Spend anomaly watcher · scanning 52 accounts every 15 minutes.
0.08sQueried spend across 52 accounts52 scanned
0.31sFlagged US-Search-Brand spend delta+38.4%
0.41sAnomaly context written to the knowledge graphok
US-Search-Brand+38.4%vs 30-day baseline
EU-Display+21.2%vs 30-day baseline
APAC-Video+9.8%watching
Coverage 52/52 accounts Latency 0.41s Next scan 12m
94%$852K committed
budget on pace
Budget pacing agent · reallocates spend before month-end surprises.
0.05sSnapshot of pacing across 18 campaigns18 read
0.22sReallocated Programmatic under-pace budget+$18K
0.30sPacing plan saved to shared memoryok
Search94%on pace
Social87%on pace
Video103%over plan
Coverage 18/18 campaigns Latency 0.30s Next scan 9m
74 new creatives
signals captured
Competitive digest · saved to shared memory weekly.
0.06sScanned the market across 12 competitors12 scanned
0.19sFlagged a category CPM shift+9%
0.27sDigest kept in team memoryok
Competitor A2 adsnew this week
Pricing pagechangedTuesday
New LP/demodetected
Coverage 12/12 competitors Latency 0.27s Next run 6d
96/1002 flags open
data-health score
Data QA agent · audits data quality and gaps on every source.
0.04sChecked data health across 1,000+ sources312 pass
0.13sFlagged a null-rate anomaly2 open
0.21sQA report recorded for the next runok
Naming96%pass rate
UTM tags3issues open
Duplicates0found
Coverage 312/314 sources Latency 0.21s Next scan 4h
Why your agent + Improvado

The data layer every custom agent needs

Skip the integration grind - your agent gets every channel, clean and governed, on day one.

Capability check ready

Works with any framework

Works with whatever framework you build on - no proprietary lock-in.

One clean format, every channel

1,000+ connectors become one clean, consistent format - so your agent works on the data, not the plumbing.

Every platform’s fields become one clean setcampaign_namespendimpressionsclickscost
See the raw-to-clean field mapping
ig_campaign_nmcampaign_name
fb_spend_usdspend
gads_imp_cntimpressions
li_clk_ctclicks
tt_cost_microscost

1,000+ connectors in one clean format

Access check allowed · read-only spend

Per-agent access control

Enterprise controls per agent, per data source - least privilege by default.

Scheduled run next sweep in 12 minutes

24/7 operation

Agents run on schedules or triggers against always-current data.

From question to answer

Minutes to your first answer, not a data project

Point any agent framework at Improvado and it reads your live marketing data the same day - no point-to-point integrations to build or maintain.

Raw setupweeksWith Improvadominutes
Weeks become minutes

Ask on day one. The data-engineering project that used to sit between you and an answer is already done.

One connection, every channel

Every ad platform, your CRM, and your warehouse arrive as one clean set of numbers - not 500 exports to reconcile.

Numbers you can trust

Governed access and one clean, consistent data source mean your agent's answer matches what your BI team would hand you.

See the full technical comparisonHow this compares to wiring up each platform yourself
DimensionRaw platform APIsWith Improvado MCP governed
Authentication Separate OAuth per platform One secure connection
Schema Schema drift, you own the mapping Unified schema across channels
Memory No memory between agent runs Persistent knowledge graph
Credentials Keys live in prompts and configs Zero credentials in the agent
Rate limits Per-API limits, self-managed One governed access layer
Time to ship Weeks per new platform Minutes to add a source
Dependency N direct integrations you maintain and control One governed endpoint - a single vendor dependency, by design
Architecture

One governed layer between your agent and your entire stack

Switch AI tools whenever you want. Your data, access rules, and team memory stay put. Click a product below to see how it connects.

Switch agents. Keep your data. Keep your memory

Claudechat agentCodexcode agentYour agentany framework
ConnectedImprovado connection1,002 sources · one clean format
one governed connection · role-scoped access · every call audited
Shared memoryQ3 CAC targetpipeline reviewspend anomaliespersists across every switch

Your custom agent connects the same clean way - any framework, zero per-platform plumbing.

For engineers & AI agentsThe MCP contract, endpoints, and how memory persists across agents
1One connection, declared once2Scopes - role-based, read-only by default3Shared memory - survives an agent switch
Copy
# 1 - One connection, declared once
{
  "mcpServers": {
    "improvado": {
      "url": "https://mcp.improvado.io/v1",
      "auth": "oauth"
    }
  }
}
# 2 - Scopes - role-based, read-only by default
# read:spend
# read:crm
# read:attribution
# write:memory
# 3 - Shared memory - survives an agent switch
# persisted in the governed knowledge graph
# versioned
# every agent reads the same nodes
Enterprise-grade security

Built for non-negotiable enterprise compliance requirements

Why it matters
Security compliance is where most agentic deployments slow down. It's where we differentiate.
Get your demo
SOC 2 Type II
Audited annually
HIPAA
BAA available
Role-based access
Per agent & workspace
Full audit trail
Every agent query logged
GDPR & CCPA
EU data residency
Data encryption
In transit and at rest

Your agent inherits the workspace policy - read-only by default, writes capped and reversible, and every decision logged with the seat that made it. every agent query logged, role-scoped, in transit and at rest - zero raw credentials.

For engineers & AI agentsThe live compliance console - query, token, role-check, audit-export events
COMPLIANCE CONSOLElive
14:22:07Query executedread-only · campaign dataagent-04
14:22:07Token refreshedvalid for 60 minutesagent-04
14:21:52Role check passedanalyst · allowedgovernance
14:21:38Audit exported18,422 rows · compliance archivesystem
Customer story Eicoff [Eicoff]
Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.
Bill Urciuoli [Bill Urciuoli]
Bill Urciuoli
SVP, Innovation - Eicoff
$500K/yr Savings in staff costs
15x Faster client onboarding
<1 wk Time to value
VERIFIED CUSTOMER STORY · EICOFF · PERFORMANCE AD AGENCY Read the full Eicoff story
FAQ

Common questions

Everything teams ask before wiring their first custom agent to Improvado.

Which frameworks are compatible?+
Anything that speaks MCP - LangChain, custom Python or TypeScript orchestrators, internal platforms. If it can call an MCP server, it can use Improvado.
Can I see the raw request and response my agent sends?+
Yes - the demo panel above shows the exact request/response shape and a run trace. In production, every call and its payload are logged for audit.
Can I control exactly what my agent sees?+
Yes. Access is scoped per agent and per data source - least privilege by default, expandable per use case, fully audited.
Is my data safe?+
Agents connect through Improvado's MCP layer with scoped, role-based access and a full audit trail. No raw database credentials are ever shared with an agent, and every query is logged. The platform is SOC 2 Type II audited and GDPR-ready.
What is MCP?+
MCP (Model Context Protocol) is the open standard AI agents use to reach external tools and data. Improvado exposes your entire connected marketing stack - 1,000+ sources, one clean format, and shared memory - through one secure connection.
How long does setup take?+
Minutes. If your sources are already connected to Improvado, connect your agent once with a secure sign-in. No pipelines to build, no data to wrangle.
Still have questions?
Book a working session and a solutions engineer walks your agent through Improvado live.
Book a session
What the session covers
  • Your own stack connected live
  • Agent queries on real spend + CRM data
  • Security + scoping walkthrough
Works with your whole stack

1,000+ marketing, sales, and analytics sources - ad platforms, CRMs, warehouses, and everything in between. If your team runs it, the governed layer covers it.

Any agent, same data

Building with a different agent stack?

Claude
Query your marketing stack from the Claude app your team already uses.
Data1,000+ connectors
AccessWorkspace SSO
Ask inPlain chat
View page →
OpenAI Codex
Clean spend and attribution data for your coding assistant.
DataSame clean data
AccessSecure token
Ask inNotebooks & scripts
View page →
Active
Improvado [Improvado] Custom agent
Any agent framework, one clean governed data layer. You are on this page
DataAny agent framework
AccessScoped keys
Ask inYour agent framework
1,000+
Connectors
90 hrs
Saved per week
80%
Less overspend
75%
Faster launches
Platform-wide results across Improvado customers - not specific to any single agent.
See it on your own agent

Let's connect your agent to real data

Bring your own framework - we'll show your live data, the results, and the run, live, in twenty minutes.

SOC 2 Type II · GDPR ready · zero raw credentials
Book a working session
A solutions engineer connects your agent live and shows your own pipeline - no slideware.
Enter your work email:
20-minute demo On your own agent Live in two weeks

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