Any Agent. Any Stack. One Improvado. | Improvado
NEWUnified secure data for any agent
Any agent
Any stack
One clean data layer
Built your own agent? Connect any agent framework to your full marketing data platform and give it lasting memory of everything your team has taught it.
Overnight anomaly sweeplive
Sweeping 52 accounts via Improvado MCP
Your agent3anomalies flaggedacross 52 accounts · 412 ms full sweep
Top anomaly+38.4%
US-Search-Brand
vs baseline · last 24h
Coverage
52 / 52 accounts · every 15 min · automatic
Ask about any account, metric or anomaly
RunConfig
POST
mcp.improvado.io/v1/query
Run
Overnight run
0.00sagent.initwatcher up
0.08smcp.sessionall accounts
0.15sfan-out52 accounts
0.31sflag+38.4% US-Search
0.38sgraph.writecontext saved
0.41sagent.done3 found · 412 ms
+15mnext sweepscheduled
3
anomalies flaggedacross 52 accounts · 412 ms full sweep
Top anomaly+38.4%
US-Search-Brand
delta vs baseline · window 24h · notified on_anomaly
anomaly context written to the knowledge graph
Sweep coverage
52/52 accounts · every 15 min · automatic
Watcher wiring · custom-agent
TransportMCP over HTTPS · streaming
EndpointPOST mcp.improvado.io/v1/query
AuthOAuth workspace token · scoped per seat
Scopesread:spend · read:anomalies · write:memory
Windowrolling 24h baseline per account
Thresholdflags at 2.5σ vs baseline
Coverage52/52 governed accounts · every 15 min
Latency412 ms full sweep · 52 accounts
Auto-pausehalts itself after 3 flags in one sweep
Approval ceilingauto-writes under $500 impact · escalates above
Undoevery write reversible · 24h rollback window
Auditevery decision logged · retained 90 days
{
"run_id": "r_8f2ac41",
"accounts_scanned": 52,
"window": "24h",
"threshold_sigma": 2.5,
"anomalies": 3,
"top": { "account": "US-Search-Brand", "delta_spend": "+38.4%" },
"auto_pause": false,
"approval_ceiling_usd": 500,
"memory": "knowledge graph",
"duration_ms": 412
}MarketingTechnical
10.00sagent.init spend-anomaly-watcher
20.08smcp.session scope all_accounts
30.15sfan-out 52 governed accounts queried
40.31sflag US-Search-Brand +38.4%
50.38sgraph.write anomaly context persisted
60.41sagent.done 3 anomalies · 412 ms
{
"run_id": "r_8f2ac41",
"accounts_scanned": 52,
"anomalies": 3,
"top": {
"account": "US-Search-Brand",
"delta_spend": "+38.4%",
"window": "24h"
},
"memory": "knowledge graph",
"duration_ms": 412
}
How it works
From framework to production in three steps
Connect once, ask in plain English, and your agent keeps everything your team taught it - on whatever framework you build with.
1
Connect
SETUP
Connect your agent to Improvado once - secure access is granted at onboarding, no keys pasted into your code.
8 of 1,000+one governed layeryour agent
Set up once at onboarding - nothing for your team to install or maintain.
2
Ask anything
ASK
Your agent pulls from any connected source in one ask - no per-platform integrations to build or maintain.
Scan all our accounts for spend anomalies overnight.
Scanned 52 accounts · flagged 3 anomalies. Biggest: US-Search-Brand, +38.4% spend.
Pause the worst one.
Paused it - reversible, fully logged, ~$92K protected this month.
412 ms median answer · every number source-cited · saved to shared memory
A live answer from your connected data.
3
It remembers
MEMORY
Your agent keeps long-term memory - it saves what it learns and recalls it in every later run, shared across your team.
Long-term memoryalways on
- CAC target $410set by your team
- Your naminglearned on run 1
- Past findings52 accounts watched
recalled in every later run, shared across your agents
Saved to your team's shared memory.
See the technical setupThe exact commands, queries & scheduling - for your engineers and AI agents
What teams build on Improvado
Show me what a custom agent does for spend anomalies
One connection to all your data - pick a use case to see what a custom agent delivers.
Spend anomalies
Budget pacing
Competitive digest
Data QA
3$179K at risk
anomalies flagged
Spend anomaly watcher · scanning 52 accounts every 15 minutes.
0.08sQueried spend across 52 accounts52 scanned
0.31sFlagged US-Search-Brand spend delta+38.4%
0.41sAnomaly context written to the knowledge graphok
US-Search-Brand+38.4%vs 30-day baseline
EU-Display+21.2%vs 30-day baseline
APAC-Video+9.8%watching
Coverage 52/52 accounts
Latency 0.41s
Next scan 12m
3$179K at risk
anomalies flagged
Spend anomaly watcher · scanning 52 accounts every 15 minutes.
0.08sQueried spend across 52 accounts52 scanned
0.31sFlagged US-Search-Brand spend delta+38.4%
0.41sAnomaly context written to the knowledge graphok
US-Search-Brand+38.4%vs 30-day baseline
EU-Display+21.2%vs 30-day baseline
APAC-Video+9.8%watching
Coverage 52/52 accounts
Latency 0.41s
Next scan 12m
94%$852K committed
budget on pace
Budget pacing agent · reallocates spend before month-end surprises.
0.05sSnapshot of pacing across 18 campaigns18 read
0.22sReallocated Programmatic under-pace budget+$18K
0.30sPacing plan saved to shared memoryok
Search94%on pace
Social87%on pace
Video103%over plan
Coverage 18/18 campaigns
Latency 0.30s
Next scan 9m
74 new creatives
signals captured
Competitive digest · saved to shared memory weekly.
0.06sScanned the market across 12 competitors12 scanned
0.19sFlagged a category CPM shift+9%
0.27sDigest kept in team memoryok
Competitor A2 adsnew this week
Pricing pagechangedTuesday
New LP/demodetected
Coverage 12/12 competitors
Latency 0.27s
Next run 6d
96/1002 flags open
data-health score
Data QA agent · audits data quality and gaps on every source.
0.04sChecked data health across 1,000+ sources312 pass
0.13sFlagged a null-rate anomaly2 open
0.21sQA report recorded for the next runok
Naming96%pass rate
UTM tags3issues open
Duplicates0found
Coverage 312/314 sources
Latency 0.21s
Next scan 4h
Why your agent + Improvado
The data layer every custom agent needs
Skip the integration grind - your agent gets every channel, clean and governed, on day one.
Capability check✓ ready
Works with any framework
Works with whatever framework you build on - no proprietary lock-in.
Memory recall✓ hit · shared by 3 agents
Cross-agent memory
A shared memory gives your agent the context other agents and your team already built.
One clean format, every channel
1,000+ connectors become one clean, consistent format - so your agent works on the data, not the plumbing.
Every platform’s fields become one clean setcampaign_namespendimpressionsclickscost
See the raw-to-clean field mapping
ig_campaign_nmcampaign_name
fb_spend_usdspend
gads_imp_cntimpressions
li_clk_ctclicks
tt_cost_microscost
1,000+ connectors in one clean format
Access check✓ allowed · read-only spend
Per-agent access control
Enterprise controls per agent, per data source - least privilege by default.
Scheduled run✓ next sweep in 12 minutes
24/7 operation
Agents run on schedules or triggers against always-current data.
From question to answer
Minutes to your first answer, not a data project
Point any agent framework at Improvado and it reads your live marketing data the same day - no point-to-point integrations to build or maintain.
Raw setupweeksWith Improvadominutes
Weeks become minutes
Ask on day one. The data-engineering project that used to sit between you and an answer is already done.
One connection, every channel
Every ad platform, your CRM, and your warehouse arrive as one clean set of numbers - not 500 exports to reconcile.
Numbers you can trust
Governed access and one clean, consistent data source mean your agent's answer matches what your BI team would hand you.
See the full technical comparisonHow this compares to wiring up each platform yourself
| Dimension | Raw platform APIs | With Improvado MCP governed |
| Authentication |
Separate OAuth per platform |
One secure connection |
| Schema |
Schema drift, you own the mapping |
Unified schema across channels |
| Memory |
No memory between agent runs |
Persistent knowledge graph |
| Credentials |
Keys live in prompts and configs |
Zero credentials in the agent |
| Rate limits |
Per-API limits, self-managed |
One governed access layer |
| Time to ship |
Weeks per new platform |
Minutes to add a source |
| Dependency |
N direct integrations you maintain and control |
One governed endpoint - a single vendor dependency, by design |
Architecture
One governed layer between your agent and your entire stack
Switch AI tools whenever you want. Your data, access rules, and team memory stay put. Click a product below to see how it connects.
Switch agents. Keep your data. Keep your memory
Claudechat agentCodexcode agentYour agentany framework
ConnectedImprovado connection1,002 sources · one clean format
one governed connection · role-scoped access · every call audited
Shared memoryQ3 CAC targetpipeline reviewspend anomaliespersists across every switch
Your custom agent connects the same clean way - any framework, zero per-platform plumbing.
For engineers & AI agentsThe MCP contract, endpoints, and how memory persists across agents
SOC 2 Type II
Audited annually
Role-based access
Per agent & workspace
Full audit trail
Every agent query logged
GDPR & CCPA
EU data residency
Data encryption
In transit and at rest
Your agent inherits the workspace policy - read-only by default, writes capped and reversible, and every decision logged with the seat that made it. every agent query logged, role-scoped, in transit and at rest - zero raw credentials.
For engineers & AI agentsThe live compliance console - query, token, role-check, audit-export events
COMPLIANCE CONSOLElive
14:22:07Query executedread-only · campaign dataagent-04✓
14:22:07Token refreshedvalid for 60 minutesagent-04✓
14:21:52Role check passedanalyst · allowedgovernance✓
14:21:38Audit exported18,422 rows · compliance archivesystem✓
Improvado powers our data views every single day. It's a pulse check on business performance that enables our clients to make smarter, strategic decisions on budgeting, sales forecasting, and assess marketing's impact on their businesses.
$500K/yr
Savings in staff costs
15x
Faster client onboarding
<1 wk
Time to value
FAQ
Common questions
Everything teams ask before wiring their first custom agent to Improvado.
Which frameworks are compatible?
+Anything that speaks MCP - LangChain, custom Python or TypeScript orchestrators, internal platforms. If it can call an MCP server, it can use Improvado.
Can I see the raw request and response my agent sends?
+Yes - the demo panel above shows the exact request/response shape and a run trace. In production, every call and its payload are logged for audit.
POST /mcp/query
{ "source": "google_ads", "metric": "spend", "range": "last_7d" }
→ 200 OK · 1,842 rows · 118ms
Can I control exactly what my agent sees?
+Yes. Access is scoped per agent and per data source - least privilege by default, expandable per use case, fully audited.
Is my data safe?
+Agents connect through Improvado's MCP layer with scoped, role-based access and a full audit trail. No raw database credentials are ever shared with an agent, and every query is logged. The platform is SOC 2 Type II audited and GDPR-ready.
What is MCP?
+MCP (Model Context Protocol) is the open standard AI agents use to reach external tools and data. Improvado exposes your entire connected marketing stack - 1,000+ sources, one clean format, and shared memory - through one secure connection.
How long does setup take?
+Minutes. If your sources are already connected to Improvado, connect your agent once with a secure sign-in. No pipelines to build, no data to wrangle.
Still have questions?
Book a working session and a solutions engineer walks your agent through Improvado live.
Book a sessionWhat the session covers
- ✓Your own stack connected live
- ✓Agent queries on real spend + CRM data
- ✓Security + scoping walkthrough
Works with your whole stack
1,000+ marketing, sales, and analytics sources - ad platforms, CRMs, warehouses, and everything in between. If your team runs it, the governed layer covers it.
Any agent, same data
Building with a different agent stack?
Platform-wide results across Improvado customers - not specific to any single agent.
See it on your own agent
Let's connect your agent to real data
Bring your own framework - we'll show your live data, the results, and the run, live, in twenty minutes.
Your first session, traced
Agent connectedworkspace ws_4f21a
Fields resolved14 fields mapped
First answer back212ms · 1.4kb
Pipeline livepending
SOC 2 Type II · GDPR ready · zero raw credentials
Book a working session
A solutions engineer connects your agent live and shows your own pipeline - no slideware.
20-minute demo
On your own agent
Live in two weeks
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