Boost Your Holiday Sales with Taboolas Holiday Ad Campaign Checklist

The holiday shopping season can make or break a brand’s success for the entire year, but its not just about the busiest days. The key to lucrative holiday marketing is reaching your audience before the holiday rush begins. By getting a jump on the competition and carefully planning your creative holiday ad strategy, you can capture your audiences attention throughout the entire seasonnot just for one day.

If youre stumped on how to get started, weve got you covered. Our Holiday Campaign Checklist: How to Use Taboolas Products for Success This Holiday Season will guide you through the steps needed to connect with shoppers and boost your holiday sales so you can make this season your most successful yet.

Here’s a quick preview of the checklist below, but for a deeper dive and the full impact, be sure to download the complete checklist. Its packed with all the insights you need to really make this holiday season a win for your campaignsjust like when planning for major events, success is all about having the right resources at your fingertips!

What is in our Holiday Ad Campaign Checklist

Campaign Set-Up

Just as they may be overwhelmed with product choices, holiday shoppers get bombarded with adsso it pays to start your holiday marketing campaign early and employ a sound strategy out of the gate. By leveraging Taboola’s Maximize Conversions bidding strategy in advance of peak shopping dates and optimizing conversion events, you can set your holiday campaign up to succeed without being burdened by manual bidding.

Audience Targeting

Even though you’ll be targeting holiday shoppers with your marketing, widening your reach across evergreen campaigns at the same time can create greater brand impact to positively influence November and December sales. When it comes to connecting with those seasonal shoppers, creating incremental campaigns for specific holiday events is another great way to home in on active buyersand Taboola’s Data Marketplace, which offers targeting based on a variety of audience types and segments, can help.

Creative Strategy

Seasonal images and headlines are a must for sparking interest and enticing holiday shoppers to convert. Good thing Taboola’s GenAI Ad Maker makes it easy to generate relevant creative and even update existing assets with seasonal backgrounds. You can start using Taboola’s GenAI Ad Maker by signing up here.

To make sure ads with snowy scenery and flickering fires have maximum impact, you need to deliver them when the time is right. Deliver your creative to audiences who have holiday shopping on their minds with our Ad Flight Scheduler (currently in beta) by setting up ad start and end dates and easing the transition to holiday messaging.

Budget Management

Budgets are always top of mind around the holidays, but for advertisers, it’s crucial that you set aside enough ad dollars for the duration of your campaign, taking peak shopping days into account. Since this is a competitive period, expect natural fluctuations in CPA and CPC, and use Taboola’s budget management strategies to protect your CPA over time.

Tracking & Retargeting

When online ad competition reaches its highest point, tracking and retargeting are more important than ever for ensuring ad performance. Using the Taboola Pixel can help you retarget users who have already shown an interest in your products, launch special promotions for loyal existing customers, and more.

Maximize Performance

To keep your campaigns running strong throughout the holidays, there are several strategies you can useand our checklist has them all. Carefully monitoring creative performance and optimizing ads and sites ensures that advertisers are maximizing campaign performance, and with Taboola’s Custom Rules, adjusting bids and pausing underperforming ads is a breeze.

Plan ahead, optimize early, and monitor performance this holiday season. By following this checklist, you’ll set yourself up for success and maximize your potential to achieve greater holiday campaign results.