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A practical guide to targeting marketplace audiences on the open web, including first-party data integrations, dynamic retargeting, and closed-loop attribution. [A practical guide to targeting marketplace audiences on the open web, including first-party data integrations, dynamic retargeting, and closed-loop attribution.]
Target Audience

How to Target Marketplace Audiences in Open Web Performance Campaigns

On-site ad inventory on Amazon, Walmart, and similar platforms has become crowded and expensive. Every ...

By 11 min read Aug 16 2026
combine first and thired party audiences [combine first and thired party audiences]
Target Audience

How to Combine First-Party and Marketplace Audiences for Open Web Campaigns

Privacy rules, signal loss, and changes in platform tracking have made broad behavioral targeting less ...

By 8 min read Aug 10 2026
pixel audience management [pixel audience management]
Target Audience

Best Performance Platforms for Pixel Audience Management

Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...

By 16 min read Jul 16 2026
interest based targeting [interest based targeting]
Performance Marketing

Interest-Based Targeting: How To Drive Engagement on the Open Web

The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...

By 10 min read Jun 26 2026
impact of ai on search roi [impact of ai on search roi]
Budgeting & ROI

The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web

Paid advertising was previously a clean exchange, where you paid for intent and gained a ...

By 7 min read Jun 21 2026
best targeting platforms [best targeting platforms]
Performance Marketing

The 7 Audience Targeting Platforms Every Performance Advertiser Should Know Of

Reaching the right person matters more than reaching more people. Thats always been true in ...

By 18 min read Jun 13 2026
broad targeting [broad targeting]
Performance Marketing

Broad Targeting: Scaling on the Open Web With AI

Performance advertisers spent years refining hyper-granular audience segments by layering interest categories, demographic filters, and ...

By 6 min read Jun 09 2026
mail domain targeting best practices [mail domain targeting best practices]
Performance Marketing

10 Best Practices for Effective Mail Domain Targeting

Mail domain targeting can be an effective, consistent part of modern performance marketing or advertising ...

By 6 min read Jun 01 2026
agentic ai roi [agentic ai roi]
Budgeting & ROI

The ROI Case for Agentic AI: What the Performance Numbers Actually Say

As AI usage and tools become more sophisticated, business leaders are asking tougher questions about ...

By 7 min read May 26 2026
fragmentation in ctv [fragmentation in ctv]
Reporting & Analytics

Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers

Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...

By 6 min read Apr 25 2026
ab testing in insurance [ab testing in insurance]
A/B Tests

Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns

If you want to understand why many insurance campaigns stall, look at the landing page. ...

By 7 min read Apr 21 2026
optmization levers to scale [optmization levers to scale]
Performance Marketing

Five Optimization Levers You Should Be Pulling for Scaling on Performance

Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...

By 7 min read Apr 19 2026
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