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Uniliver CaseStudy [Uniliver CaseStudy]
44% Higher video completion
217% Higher CTR
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Mitsubishi CaseStudy [Mitsubishi CaseStudy]
9% More efficient CPC & cost per visit
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contextual advertising [contextual advertising]
Performance Marketing

Contextual Advertising: Ad Placements That Make Sense, No Cookies Required

As stricter internet regulations require a shift away from cookies to track user behavior online, ...

By 11 min read Mar 08 2026
contextual targeting [contextual targeting]
Performance Marketing

Contextual Targeting: Effective Marketing in a Cookieless World

In recent years, internet privacy laws have made it harder for marketers to harvest user ...

By 12 min read Oct 26 2025
lead generation funnel [lead generation funnel]
Conversion Rate Optimization

Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio

In the third and final part of our series on lead generation with Xevio co-founder ...

By 7 min read Sep 17 2025
build trust [build trust]
Content Marketing

Content Strategies for High-Quality Lead Generation: Insights from Xevio

Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...

By 8 min read Sep 10 2025
AI Powered Lead Generation [AI Powered Lead Generation]
Performance Marketing

AI-Powered Lead Generation on the Open Web: Insights from Xevio

If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...

By 7 min read Sep 01 2025
last click [last click]
E-commerce

Beyond Last-Click Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)

As the marketing funnel continues to get more complex, last click attribution is becoming a ...

By 9 min read Jul 31 2025
customer journey [customer journey]
Customer Journey

Customer Journeys: What Are They? How Are They Managed?

To convert a potential customer into a lifelong one, its essential to understand every step ...

By 8 min read Jul 15 2025
last touch attribution [last touch attribution]
Performance Marketing

Last-Touch Attribution: What Is It, How Is It Best Used?

What finally made a customer convert? Thats the big question that attribution models and analytics ...

By 6 min read Jun 30 2025
cookie tracking [cookie tracking]
Reporting & Analytics

Cookies: Types, Use, How They Affect Privacy

It probably happens to you every day: There you are, trying to read an article, ...

By 12 min read Jun 22 2025
third party data [third party data]
Customer Journey

Third-Party Data: How It Works, Why It Matters

As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...

By 15 min read Jun 22 2025
pixel [pixel]
Performance Marketing

Pixels: Tracking Your Audience Across the Web (and Email)

There are all sorts of ways we are tracked online, from cookies to web beacons ...

By 9 min read Jun 22 2025
lead [lead]
Performance Marketing

Leads: A Comprehensive Guide for Digital Advertisers

Leads are the foundation of your business growth. If you want to expand your customer ...

By 10 min read Jun 10 2025
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