[ Web Proxy ]
URL:
Viewing: https://www.twilio.com/en-us/report/the-cdp-report [Back]  [Original]
The CDP Report 2026 | Twilio
English
Support An icon of a down chevron
Login An icon of a down chevron
Products An icon of a down chevron
Conversations An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Communications An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Authentication An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Customer Data An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
See all products

See Twilios latest innovationsand CDP integrations

Solutions An icon of a down chevron
Use Cases
An icon of a plus symbol
An icon of a minus symbol
Teams
An icon of a plus symbol
An icon of a minus symbol
Industry
An icon of a plus symbol
An icon of a minus symbol
Company Size
An icon of a plus symbol
An icon of a minus symbol
See all solutions
Why Twilio An icon of a down chevron
Overview
An icon of a plus symbol
An icon of a minus symbol
Differentiators
An icon of a plus symbol
An icon of a minus symbol
Company
An icon of a plus symbol
An icon of a minus symbol
A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026. [A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026.]
A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026. [A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026.]

2026 Gartner Magic Quadrant for CPaaS1

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

Read now

1Gartner, Magic Quadrant for Communications Platform as a Service, By Lisa Unden-Farboud et. al,May 18, 2026

Resources An icon of a down chevron
Developers
An icon of a plus symbol
An icon of a minus symbol
Learn
An icon of a plus symbol
An icon of a minus symbol
Support and services
An icon of a plus symbol
An icon of a minus symbol
Smiling woman with curly hair sits on a couch, looking at her phone. [Smiling woman with curly hair sits on a couch, looking at her phone.]
Smiling woman with curly hair sits on a couch, looking at her phone. [Smiling woman with curly hair sits on a couch, looking at her phone.]

Twilio Talks: The New Era of Conversations

Unify your channels, carry context across AI and human agents, and build seamless customer journeys.

Register now An icon of a outbound link arrow
Pricing An icon of a down chevron
Overview
An icon of a plus symbol
An icon of a minus symbol
Conversations
An icon of a plus symbol
An icon of a minus symbol
Communications
An icon of a plus symbol
An icon of a minus symbol
Authentication
An icon of a plus symbol
An icon of a minus symbol
Customer Data
An icon of a plus symbol
An icon of a minus symbol
An icon of a search magnifying glass
Contact sales Start for free
Products An icon of a down chevron
Conversations An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Communications An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Authentication An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
Customer Data An icon of a right chevron
An icon of a plus symbol
An icon of a minus symbol
See all products

See Twilios latest innovationsand CDP integrations

Solutions An icon of a down chevron
Use Cases
An icon of a plus symbol
An icon of a minus symbol
Teams
An icon of a plus symbol
An icon of a minus symbol
Industry
An icon of a plus symbol
An icon of a minus symbol
Company Size
An icon of a plus symbol
An icon of a minus symbol
See all solutions
Why Twilio An icon of a down chevron
Overview
An icon of a plus symbol
An icon of a minus symbol
Differentiators
An icon of a plus symbol
An icon of a minus symbol
Company
An icon of a plus symbol
An icon of a minus symbol
A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026. [A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026.]
A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026. [A chart showing leaders, challengers, niche players, and visionaries among communication platform providers in 2026.]

2026 Gartner Magic Quadrant for CPaaS1

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

Read now

1Gartner, Magic Quadrant for Communications Platform as a Service, By Lisa Unden-Farboud et. al,May 18, 2026

Resources An icon of a down chevron
Developers
An icon of a plus symbol
An icon of a minus symbol
Learn
An icon of a plus symbol
An icon of a minus symbol
Support and services
An icon of a plus symbol
An icon of a minus symbol
Smiling woman with curly hair sits on a couch, looking at her phone. [Smiling woman with curly hair sits on a couch, looking at her phone.]
Smiling woman with curly hair sits on a couch, looking at her phone. [Smiling woman with curly hair sits on a couch, looking at her phone.]

Twilio Talks: The New Era of Conversations

Unify your channels, carry context across AI and human agents, and build seamless customer journeys.

Register now An icon of a outbound link arrow
Pricing An icon of a down chevron
Overview
An icon of a plus symbol
An icon of a minus symbol
Conversations
An icon of a plus symbol
An icon of a minus symbol
Communications
An icon of a plus symbol
An icon of a minus symbol
Authentication
An icon of a plus symbol
An icon of a minus symbol
Customer Data
An icon of a plus symbol
An icon of a minus symbol
Contact sales Start for free

Report

The Customer Data Platform Report 2026

By Twilio Segment

Welcome to the latest edition of the Customer Data Platform Reportan in-depth look at how customer data and AI work together to power real-time, intelligent customer engagement around the world.

See the report
Woman smiling while using a laptop at a desk in a bright office. [Woman smiling while using a laptop at a desk in a bright office.]
Woman smiling while using a laptop at a desk in a bright office. [Woman smiling while using a laptop at a desk in a bright office.]

Top Destination Categories on the Twilio Segment Platform

The tools businesses rely on to meet evolving customer expectations are more connected than ever. Trillions of data points flow through core destination categories to power seamless, data-driven customer journeysrevealing clear trends in where companies are prioritizing their technology investments:

  • Analytics & Data Warehousing: Driving deep behavioral insights and serving as the central system of record.
  • Advertising & Raw Data: Powering privacy-first targeting along with flexible storage for custom applications.
  • Email Marketing & Personalization: Delivering targeted, automated engagement across customer touchpoints.
  • Customer Success & Customer Relationship Management: Optimizing retention, tracking customer interactions, and refining experiences through heatmaps and session recordings.
Computer screen displaying code and data analytics in a cozy home office setting. [Computer screen displaying code and data analytics in a cozy home office setting.]
Computer screen displaying code and data analytics in a cozy home office setting. [Computer screen displaying code and data analytics in a cozy home office setting.]
AI letters connected to various icons representing data, settings, users, and automation. [AI letters connected to various icons representing data, settings, users, and automation.]
AI letters connected to various icons representing data, settings, users, and automation. [AI letters connected to various icons representing data, settings, users, and automation.]

Moving from Static Intelligence to Connected AI Conversations

The enterprise technology landscape has reached a turning point. Today, every team has an AI mandateyet layering AI on top of fragmented data actively creates more silos and operationalizes gaps at machine speed.

The Customer Data Platform Report 2026 explores how forward-thinking brands cure "agent amnesia" by bridging deep systems of record with live conversational memorytransforming static storage into a high-velocity engine for real-time personalization.

Learn What's Inside the Full Report

  • The State of the CDP Market Navigating operational friction and bridging departmental AI silos.
  • Context Engine Optimization Structuring customer context for split-second retrieval without clogging context windows.
  • The Engine for Connected Context Connecting long-term systems of record with live "working memory" across voice and chat.
  • Trust, Privacy & Built-In Compliance Enforcing data governance, identity validation, and consent guardrails before models run.
  • The Composable Partner Ecosystem How brands achieve up to 78% clear ROI on AI investments with modular architectures.
  • Moving from Intelligence to Connected ConversationsUnifying real-time context and conversational infrastructure to drive empathetic engagement at scale.

Read the full report to explore our latest CDP insights

Discover how customer data and AI work together to power real-time, intelligent customer engagement.

Read the full report

Copyright 2026 Twilio Inc. All rights reserved.

Considering Twilio?
An icon of a plus symbol
An icon of a minus symbol
Products and Features
An icon of a plus symbol
An icon of a minus symbol
Use Cases
An icon of a plus symbol
An icon of a minus symbol
Developers
An icon of a plus symbol
An icon of a minus symbol
Web Proxy Viewer  |  New URL  |  Original Page