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WhatsApp Messaging Pricing | Twilio
Messaging

Pay-as-you go pricing for the WhatsApp Business API

Our transparent, scalable WhatsApp pricing makes it easy to understand how much youll pay to send WhatsApp messages from your business.

Twilio WhatsApp pricing summary

  • Twilios message handling fee: $0.005 per message
  • Pay Metas template fees for Marketing, Utility, Authentication, Support messages
  • Utility and authentication messages start at $0.0034/message
  • No Meta fee during customer service window for utility and free-from messages

WhatsApp messaging pricing calculator

WhatsApp pricing is calculated based on Twilios per-message fee, plus Metas per-template message fee, which Twilio passes through to customers. Twilios per-message fee for WhatsApp is $0.005, inbound or outbound*. Metas per-template message fees are available onWhatsApps rate cards.

How Meta's template fees and categories work

The Meta per-template message fee varies by use case: utility, authentication, or marketing. You are charged for each template message you send.

During a customer service window, Meta does not charge for utility template messages or free-form messages.

A customer service window lasts for 24 hours after you receive a customer-initiated WhatsApp message. You will still be charged for Marketing and authentication templates.


Utility Template

Specific customer requests, transactions, post-purchase notifications, or billing reminders.

Authentication Template

One-time passcodes.

See Verify WhatsApp pricing

Marketing Template

Business-initiated templates that do not qualify as utility or authentication (e.g. promotions, offers, informational updates, survey requests).

Free-form messages

Messages that dont use a template. These are only allowed during a customer service window.

Country
Afghanistan Albania Algeria Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Benin Bolivia Botswana Brazil Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Chad Chile China Colombia Costa Rica Croatia Czech Republic Denmark Dominican Republic Ecuador Egypt El Salvador Eritrea Ethiopia Finland France Gabon Gambia Georgia Germany Ghana Greece Guatemala Guinea-Bissau Haiti Honduras Hong Kong Hungary India Indonesia Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kenya Kuwait Laos Latvia Lebanon Lesotho Liberia Libya Lithuania Madagascar Malawi Malaysia Mali Mauritania Mexico Moldova Mongolia Morocco Mozambique Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Macedonia Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Republic of the Congo Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia Slovenia Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Togo Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe All other countries
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Estimated monthly total

$0.00

Reset calculator

Utility Template

$0.00

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$0.0034 /message Meta fee outside the customer service window, no charge for messages during the customer service window = $0.00

$0.005/message Twilio Fee = $0.00

Number of messages during the customer service window: 0
0 80,000+
Number of messages outside the customer service window: 0
0 80,000+

Authentication Template

$0.00

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Marketing Template (Not available for this region)

Meta does not allow this type of template to be sent in this region

Free-form messages

$0.00

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* Prices may change from time to time without notice. Calculation does not includeadd-on features. Afailed message processing feeof $0.001 per message will be applied only to messages that terminate in a "Failed" status.

Add on: Messaging Engagement Suite

Enhance your WhatsApp messaging functionality with features for better customer engagement and marketing performance.

Features

Twilio per message fee

Link shortening/click tracking and
message scheduling

$0.015
First 1,000 are free monthly

Less red tape, more read messages

Send and receive messages to WhatsApp users using the Twilio Messaging APIs you already know and avoid the complexities of integrating with Metas WhatsApp API. Twilio lets you scale your communications with less technical overhead. Start engaging customers sooner with quick onboarding, managed infrastructure, global compliance, and unified messaging tools.

WhatsApp Business Calling pricing

WhatsApp Business Calling uses per-minute pricing. Its calculated based on Twilios channel API fee, plus Metas WhatsApp Connectivity fee, which Twilio passes through to customers.

Twilio: WhatsApp Business Calling pricing

Channel API

Inbound
Per minute

Outbound
Per minute

WhatsApp Channel API minute

$0.005

$0.005

Meta: WhatsApp Business Calling connectivity pricing

Metas per-minute WhatsApp connectivity fee is based on your customers WhatsApp country code. Choose a location below to estimate costs.

Location
United States India Australia United Kingdom Canada Brazil France Germany Japan Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Ascension Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana British Indian Ocean Territory Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Congo, Dem Rep Cook Islands Costa Rica Croatia Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland French Guiana French Polynesia Gabon Gambia Georgia Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland Indonesia Iraq Ireland Israel Italy Ivory Coast Jamaica Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Republic of the Congo Reunion Romania Russia Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Sudan Spain Sri Lanka St Kitts and Nevis St Lucia St Maarten St Pierre and Miquelon St Vincent and Grenadines Sudan Suriname Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Uganda Ukraine United Arab Emirates Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Yemen Zambia Zimbabwe

Country

Meta Region

Inbound per minute

Outbound per minute

United States

North America
$0.00000
$0.01210

Get started with WhatsApp messaging for free

Integrate with Twilios powerful APIs to start connecting with your customers on WhatsApp. Start building for free today.

Learn more about WhatsApp pricing

What are free entry points?

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User-initiated conversations that start from an advertisement on Facebook or Instagram and then click to a WhatsApp or Facebook Page are free for 72 hours after the conversation begins. But the conversation is only free of charge if you respond within 24 hours to the initial message and any additional messages you send are in response to replies from the customer.

Twilio fees still apply. And charges for Facebook and Instagram advertisements still apply.

What are customer service windows?

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When a WhatsApp user messages you, a 24-hour timer called a customer service window starts. If one has already been started, it refreshes.

When a customer service window is open between you and a user, you can send any type of message to the user whether it's a template or free-form message. If a window is not open between you and the user, you can only send template messages to the user, as template messages are the only type that can be sent outside of a customer service window.

How will I know which category my WhatsApp templates fall into?

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When you submit a WhatsApp template for approval through the Twilio Console, you will be prompted to select one of the categories: Marketing, Authentication, or Utility.

If WhatsApp determines that your category selection is inaccurate, WhatsApp will change the template category and pricing will be conducted accordingly.

What are Meta's volume discounts?

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High-volume tiers may receive discounts by Meta. The tiers at which discounts begin varies by country and use case.Learn more here.

Does the cost differ if I use WhatsApp with the Programmable Messaging API or Flex?

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The pricing listed on this page is only applicable to the Programmable Messaging API.

For Flex, we waive the per-message fee. ViewFlex pricingto learn more.


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