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Where businesses turn to enhance consumer trust and consumers are heard

Through our self-regulatory programs, industry leaders work together to foster industry best practices and hold one another accountable.

Our Programs

Businesses collaborating for truth, transparency, and consumer trust.

National Partners demonstrate their commitment to accountable, industry-led standards that protect consumers and level the playing field for businesses.

National Partners

The home of independent industry self-regulation in the United States.

More than 50 years of accountability for responsible business practices to better serve consumers.

About Us

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CISR Launches Responsible Influence Certification Program

The Responsible Influence Certification Program will empower creators and foster accountability across the $37 billion creator economy.

Learn More

AI & Kids Risk Matrix Published

The Generative AI & Kids Risk Matrix helps companies identify and mitigate AI-related risks specific to children.

Download the Risk Matrix

Register for NAD 2026

Registration is open for the National Advertising Division 2026 Annual Conference, which will take place in New York, NY on September 28-29, 2026.

The COPPA Rule

This is a big year for children's privacy. The FTC's revised Children’s Online Privacy Protection Act (COPPA) Rule is in effect. CARU breaks down what you need to know.

Read the Blog

Influencer Trust Index Released

This study assesses consumer trust in the $24B influencer marketing industry, as well as consumer expectations regarding disclosure of material connections.

Read the Report

Political Ads Guidance

The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.

Learn More

Automotive Disputes

BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors.

Learn More

Our Impact

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Keeping Advertising Honest

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.

Advertising Programs

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Achieving Privacy Accountability

Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.

Privacy Programs

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Protecting Children & Teens Online

Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.

Children’s Programs

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Resolving Consumer Disputes

Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.

Dispute Resolution Programs

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Emerging Issues & Programs

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.

New Initiatives

Explore BBB National Programs

Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.

Our Programs

BBB AUTO LINE

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Class Action Arbitration Program

Coalition for Better Advertising

CPRA Compliance

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

RMAI Services

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

See All

All Content In the News Blogs Decision Summaries Press Releases

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8.19.26

NAD Case #7529: SafelyYou, Inc.

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8.17.26

What Is the Indiana Lemon Law?

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8.17.26

NAD Case #7556: Quanovate Tech, Inc.

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8.13.26

NAD Case #7600: Dreame Technology

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8.11.26

NAD Case #7577: Howies Hockey, Inc.

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8.10.26

Industry Self-Regulation Can Help Businesses Earn Trust

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8.06.26

How to Recognize Advertising to Children

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8.05.26

Senate Committee Advances CDRA

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8.05.26

NAD Case #7557: Sanofi S.A.

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8.04.26

A Guide to the Illinois Lemon Law

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7.30.26

Vermont Kids-Code Draft Rules May Underline a Shift to Regulating Products

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7.27.26

What The New York Times AI Influencer Investigation Means for the Creator Economy

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7.27.26

DSSRC Case #261-2026: Green Compass LLC

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7.26.26

Advertising Law Basics: What Dry Cleaners Need to Know (Part 1)

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7.24.26

NAD Case #7488RO: Willow Health Services, Inc.

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7.16.26

Safety First When Advertising to Kids

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7.15.26

Trump v. Slaughter on Data Privacy Framework

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7.02.26

‘Made in the USA’: It’s More Than Just a Slogan

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7.01.26

EU-US data transfers face new pressure after US Supreme Court ruling

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6.29.26

The Direct Selling Industry’s Most Important Consumer Protection Story Isn’t Being Told

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6.25.26

Panelists Offer Privacy Advice for Uncertain Legislative Future

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5.14.26

Katjes USA Joins CCAI

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5.04.26

Sandhya G. Davis Joins BBB National Programs as CMCO

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4.29.26

Magnum Ice Cream Company Joins CFBAI

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3.24.26

BBB National Programs Applauds Global CBPR 2.0 Requirements

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1.29.26

Companies Agree to CFBAI Core Principles Revisions

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1.06.26

BBB National Programs Announces 2026 National Advertising Review Board

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12.15.25

BBB National Programs Board of Directors Elects Three New Board Members

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7.30.26

Vermont Kids-Code Draft Rules May Underline a Shift to Regulating Products

[Default logo placeholder image]

7.27.26

What The New York Times AI Influencer Investigation Means for the Creator Economy

[Default logo placeholder image]

7.26.26

Advertising Law Basics: What Dry Cleaners Need to Know (Part 1)

[Default logo placeholder image]

7.02.26

‘Made in the USA’: It’s More Than Just a Slogan

[Default logo placeholder image]

7.01.26

EU-US data transfers face new pressure after US Supreme Court ruling

[Default logo placeholder image]

6.29.26

The Direct Selling Industry’s Most Important Consumer Protection Story Isn’t Being Told

[Default logo placeholder image]

6.25.26

Panelists Offer Privacy Advice for Uncertain Legislative Future

[BBBNationalProgramslogo background image]

View All

[Default logo placeholder image]

8.17.26

What Is the Indiana Lemon Law?

[Default logo placeholder image]

8.10.26

Industry Self-Regulation Can Help Businesses Earn Trust

[Default logo placeholder image]

8.06.26

How to Recognize Advertising to Children

[Default logo placeholder image]

8.05.26

Senate Committee Advances CDRA

[Default logo placeholder image]

8.04.26

A Guide to the Illinois Lemon Law

[Default logo placeholder image]

7.16.26

Safety First When Advertising to Kids

[Default logo placeholder image]

7.15.26

Trump v. Slaughter on Data Privacy Framework

[BBBNationalProgramslogo background image]

View All

[Default logo placeholder image]

8.19.26

NAD Case #7529: SafelyYou, Inc.

[Default logo placeholder image]

8.17.26

NAD Case #7556: Quanovate Tech, Inc.

[Default logo placeholder image]

8.13.26

NAD Case #7600: Dreame Technology

[Default logo placeholder image]

8.11.26

NAD Case #7577: Howies Hockey, Inc.

[Default logo placeholder image]

8.05.26

NAD Case #7557: Sanofi S.A.

[Default logo placeholder image]

7.27.26

DSSRC Case #261-2026: Green Compass LLC

[Default logo placeholder image]

7.24.26

NAD Case #7488RO: Willow Health Services, Inc.

[BBBNationalProgramslogo background image]

View All

[Default logo placeholder image]

5.14.26

Katjes USA Joins CCAI

[Default logo placeholder image]

5.04.26

Sandhya G. Davis Joins BBB National Programs as CMCO

[Default logo placeholder image]

4.29.26

Magnum Ice Cream Company Joins CFBAI

[Default logo placeholder image]

3.24.26

BBB National Programs Applauds Global CBPR 2.0 Requirements

[Default logo placeholder image]

1.29.26

Companies Agree to CFBAI Core Principles Revisions

[Default logo placeholder image]

1.06.26

BBB National Programs Announces 2026 National Advertising Review Board

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12.15.25

BBB National Programs Board of Directors Elects Three New Board Members

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View All

Our National Partners

Join Us

CEO Spotlight

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.

The Front Lines Of Trust In The AI Era: Why Good Corporate Governance Is A Business Imperative

For much of modern business history, corporate governance operated within relatively stable boundaries. Boards hired the CEO and provided oversight. Management executed strategy. And compliance, legal, human resources and finance functions helped organizations satisfy legal and regulatory obligations. Those responsibilities remain essential. What has changed is the environment in which organizations operate.

Read the Article View all articles from our CEO

Upcoming Events

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2026 National Advertising Division Annual Conference

September 28-29, 2026
New York NY

The National Advertising Division (NAD) annual conference, NAD 2026, will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

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Our 501c3 Foundation

Where businesses turn to enhance consumer trust and consumers are heard

Businesses collaborating for truth, transparency, and consumer trust.

The home of independent industry self-regulation in the United States.

CISR Launches Responsible Influence Certification Program

AI & Kids Risk Matrix Published

Register for NAD 2026

The COPPA Rule

Influencer Trust Index Released

Political Ads Guidance

Automotive Disputes

Our Impact

Keeping Advertising Honest

Achieving Privacy Accountability

Protecting Children & Teens Online

Resolving Consumer Disputes

Emerging Issues & Programs

Explore BBB National Programs

BBB AUTO LINE

California Lemon Law Civil Action Arbitration

California Lemon Law Civil Action Mediation

Center for Industry Self-Regulation

Children’s Confection Advertising Initiative

Children's Advertising Review Unit (CARU)

Children's Food & Beverage Advertising Initiative (CFBAI)

Class Action Arbitration Program

Coalition for Better Advertising

CPRA Compliance

Data Privacy Framework (DPF) Services

Digital Advertising Accountability Program (DAAP)

Digital Health Privacy Program (DHPP)

Direct Selling Self-Regulatory Council (DSSRC)

Ford Extended Service Arbitration

Global Cross-Border Privacy Rules (CBPR)

National Advertising Division (NAD)

National Advertising Review Board (NARB)

Privacy Recognition for Processors (PRP) Certification

RMAI Services

Vendor Privacy Program Certification

Volkswagen Car-Net & Audi Connect

Media & Resources

Our National Partners

CEO Spotlight

Upcoming Events

2026 National Advertising Division Annual Conference

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