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Shopify subscription platform for growing brands | Recharge
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Turn subscriptions into a revenue engine for your Shopify store

Recharge gives you everything you need to launch and grow a high-performing subscription program, no custom code required. Seamlessly integrated with Shopify and Shopify Plus, Recharge helps you drive predictable revenue, increase retention, and create flexible experiences your customers will love.

Whether you’re just starting out or scaling fast, Recharge makes it easy to test, optimize, and expand your subscription offeringso you can grow smarter and faster.

Fully compatible with the Shopify ecosystem

Frictionless order processing

Recharge integrates with Shopify Checkout and Shop Pay to offer a seamless experience for one-time and subscription purchases, supporting mixed carts and multi-currency for consistent customer experiences without any workarounds.

Checkout that drives growth

More than just smooth transactionsRecharge, built for Shopify Checkout, lets you add upsells and cross-sells at the cart and checkout to boost conversions when it matters most. A smarter experience that turns convenience into conversion.

Sell custom product bundles

Create curated or personalized bundles to add value for both your one-time and subscription customersincreasing satisfaction and LTV. Bundles are included in Plus and Custom plans.

The only platform for Shopify Hydrogen

Recharge is the premier subscription management solution purpose-built for Shopify’s Hydrogen framework, enabling you to quickly deploy subscription experiences unique to your brand.

Integrate your tech stack

Recharge integrates with top commerce tools to support a best-of-breed commerce stack. Connect Recharge with technologies youve already implemented, like Klaviyo, Gorgias, and Avalara.

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Put customers in control

Recharge gives your subscribers a flexible, branded portal to manage their orders anytime, on any device. Its fully compatible with Shopify customer accounts, so login feels seamless and secure. By giving customers more control, you can reduce churn, increase lifetime value, and strengthen long-term loyalty.

Subscribers can:

  • Add or swap products in their subscription
  • Skip an upcoming order or have it shipped sooner
  • Gift subscriptions to others
  • Update delivery frequency, address, or billing details

For even more flexibility, Concierge SMS lets customers manage subscriptions via textno login required. Its a faster, easier way to keep them engaged and in control, wherever they are.

A powerful hub for optimizing your subscription business

The Recharge merchant portal gives your team the tools and visibility to confidently manage subscriptions and refine your strategy. With built-in analytics, you can uncover trends, track key metrics, and make informed decisions at every stage of the customer lifecycle.

With the portal, your team can:

  • Manage customer subscriptions on their behalf
  • Monitor churn signals and behavioral trends with subscriber-level insights
  • Benchmark performance against thousands of leading subscription brands
  • Get personalized recommendations to improve retention, increase LTV, and make better use of Recharges tools

With everything in one placefrom day-to-day management to strategic guidanceyour team can operate more efficiently and stay ahead of customer needs.

Quickly launch subscriptions on Shopify

  • 01

    Install Recharge from the Shopify App Store

  • 02

    Enable the widget on your store

    Navigate to add block under template, toggle from blocks to apps and select Recharges Subscription Widget. Already have subscribers?Migrate your subscriptions.

  • 03

    Begin processing subscriptions!

    Configure and reorder the subscription widget in the template, set subscriptions as the primary option, and you’re all set!

With millions of subscribers, migrating our subscription program to Recharge was no small feat. The Recharge team was able to handle our massive subscriber migration over a few days without issue.

Meredith GlansbergCEO, quip

Read the case study

We originally were on Recharge and migrated away, but we boomeranged back. The key reasons we migrated back were access to the Recharge team, super clear documentation, and extendability.

Mikey KriegerDirector of Digital, Apothkary

Read the case study

In the ever changing landscape of ecommerce, Recharge has been a beacon of consistency and innovation. Our company has changed and evolved so much over the last 7 years and our partnership with Recharge has helped us stay ahead of the game.

Thomas KellerDirector of Ecommerce, Oats Overnight

Read the case study

Frequently asked questions

What types of subscriptions can I offer through Recharge?

Recharge supports a wide variety of subscription models, so you can tailor your offering to your product and audience. Popular options include:

  • Standard subscriptions (weekly, monthly, etc.)
  • Build-a-box and curated bundles
  • Gift subscriptions
  • Prepaid subscriptions
  • Add-on purchases

No matter your product, Recharge gives you the flexibility to design a seamless experience that keeps customers coming back.

How can Recharge help me scale my business?

Recharge is more than a subscription toolits a growth engine for brands built on repeat revenue. Trusted by some of the fastest-growing names on Shopify, Recharge combines performance, flexibility, and scale to drive results.

As you grow, Recharge helps increase customer lifetime value through customizable bundles, churn-reduction flows, and proactive retention tools like Concierge SMS. You can expand globally with native support for Shopify Checkout, Shop Pay, and Shopify Markets, or build custom workflows with developer-ready APIs. From startup to enterprise, Recharge equips your team with everything needed to turn subscriptions into a long-term growth strategy.

Does Recharge work with Shopify Plus or Hydrogen?

Yes, Recharge is a certified Shopify Plus app and compatible with Hydrogen.

Can I migrate to Recharge and Shopify from another platform?

Absolutely. Recharge offers a streamlined migration experience to help you move your subscription business with confidence. Our team provides hands-on support, precise data mapping, and thorough testing to ensure a smooth, disruption-free transition. Whether you’re migrating thousands of active subscribers or consolidating systems, Recharge helps you retain customers, preserve recurring revenue, and unlock the full potential of subscriptions with Recharge + Shopify. Our goal is to get you live quicklywith a stronger foundation for long-term growth.

Get started

Start a free trial of the subscription platform trusted by over 100 million subscribers across the world.


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