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Subscription platform for health and wellness brands | Recharge
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Wellness is personal. Subscriptions should be, too

Join the community of over 3,000 health and wellness brands taking charge of their subscription and growth strategy.

A natural fit for health & wellness brands

Subscriptions are a great way to effortlessly integrate healthy routines into your customers lives. Whether they want top-notch supplements or a bespoke mix of vitamins, Recharge can help you give them what they need seamlessly, with a fully customizable customer portal and engaging email notifications that align with your brand. Easy ordering for them, no coding for you.

Health & wellness brands thrive on Recharge

6K+

6K+

health & wellness brands
on Recharge

$327

$327

in average
lifetime value

37M

37M

health & wellness
subscribers

$14B

$14B

in GMV processed
through Recharge

A dose of subscription invigoration

  • Effortless subscription & order management

    Your customers have full control over theirsubscription. Whether it is swapping out products or skipping a delivery, we’ve made it all about their preferences and convenience.

  • Transform your products into daily essentials

    Product bundlesare key to making your brand a must-have in your customers’ wellness rituals. Guide them with curated sets or let them build personalized bundles tailored to their unique goals and shopping habits. Because your brand is not just a productit’s a daily routine that helps your customers feel and look their best.

  • Introduce new products when it matters most

    Boost customer satisfaction and brand loyalty by offering customers new products withpersonalized upsells and free gifts to surprise and delight.

  • Ensure their wellness journeys never end

    Use customer data to identify specific cancellation reasons.With this knowledge, craftpersonalized winback strategiesthat resonate with their wellness goals. It’s not just about retaining customers; it’s about keeping them actively engaged and committed to their health journey with you.

Every partnership we form is deeply valued, but our collaboration with Recharge is particularly special given the exceptional value it offers our customers. From working closely with their product team to receiving hands-on support from our CSM, we know that they prioritize our business goals, ensuring we grow together.

Shizu OkusaFounder, Apothkary

Read the case study

Personal, adaptable & ready to optimize

Custom subscription flows with integrated A/B testing deliver real results.

Case studies

See how the top health and wellness brands in the industry are using Recharge to power their growth.

Ingredients for a smoothie featuring Bubs Naturals products and fresh produce. [Ingredients for a smoothie featuring Bubs Naturals products and fresh produce.]

BUBS Naturals triples new subscriber growth by pairing disciplined economics with high-impact strategy

A hand reaching for red gummies beside a bag of Auri Super Mushroom Daily Gummies. [A hand reaching for red gummies beside a bag of Auri Super Mushroom Daily Gummies.]

Auri embedded loyalty into subscriptions and drove 3.2x higher subscriber spend

A lineup of dental care products including a toothbrush, toothpaste, and a water flosser on a tiled surface. [A lineup of dental care products including a toothbrush, toothpaste, and a water flosser on a tiled surface.]

quip turns to Recharge to power subscriptions at scale

Kollo Health women's support supplement surrounded by flower petals on a purple background. [Kollo Health women's support supplement surrounded by flower petals on a purple background.]

Kollo Health streamlines tech stack & saves 65% more cancellations with Retain

A hand holding two packets of Cardio Miracle supplement on the beach. [A hand holding two packets of Cardio Miracle supplement on the beach.]

Cardio Miracle increases subscription sales by 23% with Recharges Upsell tools

A bottle of Rescue Bloat tincture by Apothkary surrounded by various natural ingredients in glass containers. [A bottle of Rescue Bloat tincture by Apothkary surrounded by various natural ingredients in glass containers.]

Apothkary surpasses $10M in recurring revenue with storefront powered by Recharge and Shopify Hydrogen

Various pastel-colored packaging of Lola products arranged on a countertop. [Various pastel-colored packaging of Lola products arranged on a countertop.]

How LOLA brought brand values into their subscription model

Two bottles of CBD gummies from Proleve with assorted flavors and dosage information. [Two bottles of CBD gummies from Proleve with assorted flavors and dosage information.]

Proleve completes migration to Recharge in just 9 days

A hand pouring Uqora Flush drink mix into a glass of water, creating a pink beverage. [A hand pouring Uqora Flush drink mix into a glass of water, creating a pink beverage.]

Uqora builds strong subscriber bonds with Gorgias & Recharge

A person's hand stirring a jar of Field of Greens next to a water bottle. [A person's hand stirring a jar of Field of Greens next to a water bottle.]

Brickhouse Nutrition boosts customer acquisition with Bundles

A package of Gnarly Performance Greens dietary supplement set in a gym environment with kettlebells in the background. [A package of Gnarly Performance Greens dietary supplement set in a gym environment with kettlebells in the background.]

Gnarly Nutrition doubled customer LTV with subscriptions

An assortment of BIOHM products displayed on stacked white pedestals with fresh vegetables. [An assortment of BIOHM products displayed on stacked white pedestals with fresh vegetables.]

BIOHM prioritized flexibility with a customer portal

A container of Dr. Axe Multi Collagen Protein surrounded by fruits and vegetables on a wooden surface. [A container of Dr. Axe Multi Collagen Protein surrounded by fruits and vegetables on a wooden surface.]

Total overhaul of Customer Portal for increased LTV

A bottle of Better Way Health Beta Glucan Plus surrounded by nuts and a slice of orange. [A bottle of Better Way Health Beta Glucan Plus surrounded by nuts and a slice of orange.]

Better Way Health reduced churn by addressing customer concerns

Start your your retention & growth engine


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