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Subscription platform for beauty and personal care brands | Recharge
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Build connections through subscriptions

Join over 5,000+ beauty and personal care brands that have taken their direct to consumer strategy to the next level with subscriptions.

Be more than a product be their personal care expert

Elevate your brand from a single item to a guiding light in your customers routine. Seamlessly blend your products into their daily ritual with Recharge. Let them curate their subscriptions, swap items as they please, and experience a smooth, hassle-free journeyno coding required on your end.

Beauty & personal care thrive on Recharge

5K+

5K+

beauty & personal care
brands on Recharge

$244

$244

in average
lifetime value

30M

30M

beauty & personal
care subscribers

$6B

$6B

GMV processed
through Recharge

Built to power the perfect routine

  • Empower your customers skincare journey

    Customers should have full control over every aspect of their subscription. From tweaking delivery dates to adding that new scent they’ve been craving, Recharge is here to make it a seamless, hassle-free experience.

  • Give customers the tools to build a beauty routine

    Your customers can create magic by blending different products withcustom bundlesor explore handpicked sets for a perfect match. It’s not just bundling; it’s about inspiring them to combine the perfect products for their unique beauty goals.

  • Help customers discover something they love

    Treat your best customers to something special with personalizedcross-sell offers and free gifts. Let them continue building their beauty routine with a touch of personalized care from you.

  • Keep customers subscribed & engaged

    Work with your own customer data in Recharge tocreate personalized strategiesthat reduce churn and enhance engagement. Discover the reasons behind cancellations, and use ready-made templates to develop winback tactics, ensuring your customers continue with their beauty journey.

With millions of subscribers, migrating our subscription program to Recharge was no small feat. The Recharge team was able to handle our massive subscriber migration over a few days without issue.

Meredith GlansbergCEO, quip

Read the case study

Surprise, delight & learn along the way

Use custom subscription flows to craft unique subscriber experience.

Case studies

See how the top beauty and personal care brands in the industry are using Recharge to power their growth.

Display of various men's grooming products by Harry's including shave cream, body wash, and cleanser. [Display of various men's grooming products by Harry's including shave cream, body wash, and cleanser.]

Harrys migrates subscription commerce tech stack to Recharge and Shopify

Five Native Deodorant sticks in different scents placed on a white surface against a blue background. [Five Native Deodorant sticks in different scents placed on a white surface against a blue background.]

Customer Portal customizations to drive lifetime value

Skincare products displayed on a marble surface with a person smiling in the background. [Skincare products displayed on a marble surface with a person smiling in the background.]

Tige Hanley reduces churn almost 44% with help from Cancellation Prevention

Three Wild containers in different colors sitting on colorful backgrounds. [Three Wild containers in different colors sitting on colorful backgrounds.]

Renewable product design leads to 6-digit subscriber count in 7 months

A person's hand holding a Hubble contact lens packaging with lenses visible inside. [A person's hand holding a Hubble contact lens packaging with lenses visible inside.]

Scaled to over 200k subscribers on Recharge

Assorted Athena Club body wash bottles arranged on pastel pedestals. [Assorted Athena Club body wash bottles arranged on pastel pedestals.]

From build to buy: Why Athena Club moved to Recharge

Two tubes of Better & Better toothpaste and an electric toothbrush on a marble surface. [Two tubes of Better & Better toothpaste and an electric toothbrush on a marble surface.]

Better & Better increased flexibility with a customer portal

A display of BALLWASH, Sack Spray, and Nut Rub on a blue surface. [A display of BALLWASH, Sack Spray, and Nut Rub on a blue surface.]

Ballsy built a subscriber base with custom subscriptions

Start your retention & growth engine


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