AppStore

Stories and collections that inform, help and inspire. Updated daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play and live.

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Curated by experts. Handpickedforyou.

With thousands of apps added to the AppStore every week, theres always something new to check out. To help you discover the apps, stories and games youre sure to love, our team of full-time editors offer personalised suggestions based on your preferences and previous purchases.

Explore in-app events like movie premieres, gaming competitions and livestreams.

Discover events on the Today, Games and Apps tabs on the AppStore. Or find them via search and on app product pages.

Discover amazing apps with a rich search experience.

Our comprehensive search feature uses natural language to offer suggestions and helpful hints, and provides results with inline video previews, editorial stories, tips and tricks, and lists.

Get the details on every app.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app thats right foryou.

Committed to security.

We conduct a thorough review to check that apps come from known sources, are free of known malware, and havent been tampered with at the time of installation or launch.

You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a thirdparty app wants to access your information like your location, contacts, calendars or photos you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.

Apps cant pull your data fromotherapps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human AppReviewers ensure that the apps on the AppStore adhere to our strict app review standards. Our AppStore Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Learn more about the AppStore Review
Guidelines

Stopping inappropriate content is a top priority.

We strongly support all points of view being represented on the AppStore. But we also take steps to reject apps with content or behaviour that we believe is over the line especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.

No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase and explain subscription-renewal terms up front. Apple sends a receipt each time you use our inapp purchase feature, and you can also view those purchases and subscriptions in your account. So you wont get bills out of the blue.

Apps help unlock the full potential of your Appledevices.

Apple products use industry-leading technology to bring apps to life so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buyit.

We help app developers take advantage of our latest hardware technologies.

We give developers the tools and support to build cuttingedge technologies into their apps straightaway which means theyre yours to enjoy straightaway. Like when an app uses FaceID or TouchID for secure access while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, youll be seeing even more amazing features in the years to come.

Make any app yours. Instantly.

Our worldclass distribution platforms reach over 2.35 billion devices worldwide, allowing users to buy and download apps without lags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you no need to re-download as long as your apps stay up to date.

Purchase safely and securely.

AppStore purchases are safe and simple, so you can start playing, gaming, reading or just doing straightaway. Create a secure account with your preferred payment method on file and its easily accessible across your devices and the web. Your account is protected by twofactor authentication, ensuring that the only person who can access your account is you even if someone else knows your password. And more than 270,000 apps tap into the advanced technologies of TouchID and FaceID built into your devices, giving you an additional layer of security.

Problem with an app? Easily report it from the AppStore.

In the unlikely event that you have a problem, you can report it directly from the app product page on the AppStore.

Need a refund? AppleSupport has your back.

Visit AppleSupport online or use the AppleSupport app to request a refund for AppStore purchases.